enterprise technology buying trends in 2010

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The Top 10 Enterprise Technology Trends That Will Shape 2010 Technology Spending

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When selling an enterprise technology solution, you must communicate how your solution is going to help the customer solve a problem or an opportunity. These technology trends were identified using current business drivers within the company and what they’re saying they need to fix or expand in 2010. These are areas will not only be important next year, but over the course of the next few years, and they will have a profound impact on how businesses operate and where they spend their IT budgets.

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Page 1: Enterprise Technology Buying Trends in 2010

The Top 10 Enterprise

Technology Trends

That Will Shape 2010 Technology

Spending

Page 2: Enterprise Technology Buying Trends in 2010

Technology drives business:

• Productivity• Efficiency• Functionality• Operations• Creation

But most more importantly, technology allows for…

Page 3: Enterprise Technology Buying Trends in 2010

PROFIT.

Page 4: Enterprise Technology Buying Trends in 2010

Remaining on top of the latest advancements in technology is crucial to keep a:

COMPETITIVE ADVANTAGE

Page 5: Enterprise Technology Buying Trends in 2010

The top trends in IT spending for

2010 are:

Page 6: Enterprise Technology Buying Trends in 2010

CLOUD COMPUTING

Page 7: Enterprise Technology Buying Trends in 2010

Cloud computing:

In 2010, Boeing will be talking to cloud providers like Microsoft and Amazon about where they can further leverage cloud computing. For example, the Boeing online store was developed in-house, but is currently hosted by Amazon.

Page 8: Enterprise Technology Buying Trends in 2010

GREEN IT

Page 9: Enterprise Technology Buying Trends in 2010

Going green with your technology:

Hertz has expanded company-wide efficiency initiatives utilizing the Hertz Improvement Process; their own version of Lean/Six Sigma. They are eliminating wasted time and resources from car and equipment rental operations and administrative functions, and cascading “best practices” throughout their global organization.

In June 2009 FedEx was still building it Colorado Springs data center. They are upgrading their existing information technology operation in Colorado Springs and expect the project to be completed in late 2010. They anticipate the facility will qualify for LEED certification when it’s completed.

Page 10: Enterprise Technology Buying Trends in 2010

MOBILE DEVICES

Page 11: Enterprise Technology Buying Trends in 2010

Cell phones and laptops:

In September 2009 FedEx began deploying 100,000 Motorola MC9500 handheld devices. They will continue

to deploy the devices over the next few years.

Page 12: Enterprise Technology Buying Trends in 2010

VIRTUALIZATION

Page 13: Enterprise Technology Buying Trends in 2010

Virtualization:Cloud computing and

virtualization using commercially

available solutions are at the heart of

Morgan Stanley's long-term IT

strategies, according to David Reilly, the

firm's CIO of Enterprise

Infrastructure. Server and desktop virtualization are

top priorities in 2010.

Page 14: Enterprise Technology Buying Trends in 2010

SECURITY COMPLIANCE

Page 15: Enterprise Technology Buying Trends in 2010

Security compliance:

Aetna is constantly working to identify best practices,

implementing process improvements and listening to their customers. They are

employing new technologies to help them

better serve their customers and members. In

November 2008 started providing members with the capability to transfer data contained with their carrier-provided PHRs to Microsoft’s HealthVault

platform.

Proctor and Gamble is working on their

global cyber-security initiative. In August

2008 Procter & Gamble selected

products and services from IBM’s

Internet Security Systems (ISS) division

to help.

Page 16: Enterprise Technology Buying Trends in 2010

IT COST OPTIMIZATION

Page 17: Enterprise Technology Buying Trends in 2010

IT Cost Optimization:Boeing has been working to consolidate their data centers. They began the project with about 60 data centers and are down to six as of December 2009. Their final goal is to have three, which will create significant cost reductions in the power drain.

As part of his effort to lower IT costs and increase IT efficiency, Ehrlich and his team at Chevron are in the midst of consolidating 100 global data centers down to 50, as well as reducing the number of applications running across those data centers and virtualizing hundreds of servers.

Page 18: Enterprise Technology Buying Trends in 2010

OUTSOURCING

(and Insourcing)

Page 19: Enterprise Technology Buying Trends in 2010

Benefits of

Outsourcing:

Chevron is striving to cut the number of concurrent projects by 20% and is looking to concentrate its IT investments in three areas:

• accelerating business insight • automating, optimizing and integrating their business operations • and connecting people, processes and businesses

Page 20: Enterprise Technology Buying Trends in 2010

Software as a

Service (SaaS)

Page 21: Enterprise Technology Buying Trends in 2010

SaaSBoeing is evaluating the potential use of SaaS within the company.

CIO John Hinshaw said, “I’m a strong fan of Salesforce.com and we are using it today and working

on some CRM apps for commercial airplanes. For business service

applications it has real promise. It really comes down to speed to

market and the time it would take to develop internally.”

Over the course of 2010 and some of 2011, Morgan Stanley has planned software-as-a-

service initiatives. The firm already uses SaaS for e-mail archiving, some human resources

processes and some sales support and it recently awarded a contract to an on-demand software

vendor for trouble ticketing. "This shift is the first of what we expect will be

many traditional to on-demand transitions over the next 18 months," he says.

Page 22: Enterprise Technology Buying Trends in 2010

E-COMMERCE

Page 23: Enterprise Technology Buying Trends in 2010

E-CommerceE-commerce platforms

are a vital growth engine for FedEx. For example,

FedEx uses Microsoft Virtual Earth mapping technology to provide

dynamic mapping capabilities that help

customers find locations faster and with more refined information.

Page 24: Enterprise Technology Buying Trends in 2010

GRID COMPUTING

Page 25: Enterprise Technology Buying Trends in 2010

Grid computing:

An IT project in 2010 is the growth of Morgan Stanley's

grid computing environment, which includes the engines

that the firm uses to conduct risk and analytic

computations. CIO of Enterprise Infrastructure

Dave Reilly notes, "We set ourselves a goal of being able to provide 18,000 to 20,000

grid servers at a remote computing site that will dramatically reduce our

server cost."