enterprise technology buying trends in 2010
DESCRIPTION
When selling an enterprise technology solution, you must communicate how your solution is going to help the customer solve a problem or an opportunity. These technology trends were identified using current business drivers within the company and what they’re saying they need to fix or expand in 2010. These are areas will not only be important next year, but over the course of the next few years, and they will have a profound impact on how businesses operate and where they spend their IT budgets.TRANSCRIPT
The Top 10 Enterprise
Technology Trends
That Will Shape 2010 Technology
Spending
Technology drives business:
• Productivity• Efficiency• Functionality• Operations• Creation
But most more importantly, technology allows for…
PROFIT.
Remaining on top of the latest advancements in technology is crucial to keep a:
COMPETITIVE ADVANTAGE
The top trends in IT spending for
2010 are:
CLOUD COMPUTING
Cloud computing:
In 2010, Boeing will be talking to cloud providers like Microsoft and Amazon about where they can further leverage cloud computing. For example, the Boeing online store was developed in-house, but is currently hosted by Amazon.
GREEN IT
Going green with your technology:
Hertz has expanded company-wide efficiency initiatives utilizing the Hertz Improvement Process; their own version of Lean/Six Sigma. They are eliminating wasted time and resources from car and equipment rental operations and administrative functions, and cascading “best practices” throughout their global organization.
In June 2009 FedEx was still building it Colorado Springs data center. They are upgrading their existing information technology operation in Colorado Springs and expect the project to be completed in late 2010. They anticipate the facility will qualify for LEED certification when it’s completed.
MOBILE DEVICES
Cell phones and laptops:
In September 2009 FedEx began deploying 100,000 Motorola MC9500 handheld devices. They will continue
to deploy the devices over the next few years.
VIRTUALIZATION
Virtualization:Cloud computing and
virtualization using commercially
available solutions are at the heart of
Morgan Stanley's long-term IT
strategies, according to David Reilly, the
firm's CIO of Enterprise
Infrastructure. Server and desktop virtualization are
top priorities in 2010.
SECURITY COMPLIANCE
Security compliance:
Aetna is constantly working to identify best practices,
implementing process improvements and listening to their customers. They are
employing new technologies to help them
better serve their customers and members. In
November 2008 started providing members with the capability to transfer data contained with their carrier-provided PHRs to Microsoft’s HealthVault
platform.
Proctor and Gamble is working on their
global cyber-security initiative. In August
2008 Procter & Gamble selected
products and services from IBM’s
Internet Security Systems (ISS) division
to help.
IT COST OPTIMIZATION
IT Cost Optimization:Boeing has been working to consolidate their data centers. They began the project with about 60 data centers and are down to six as of December 2009. Their final goal is to have three, which will create significant cost reductions in the power drain.
As part of his effort to lower IT costs and increase IT efficiency, Ehrlich and his team at Chevron are in the midst of consolidating 100 global data centers down to 50, as well as reducing the number of applications running across those data centers and virtualizing hundreds of servers.
OUTSOURCING
(and Insourcing)
Benefits of
Outsourcing:
Chevron is striving to cut the number of concurrent projects by 20% and is looking to concentrate its IT investments in three areas:
• accelerating business insight • automating, optimizing and integrating their business operations • and connecting people, processes and businesses
Software as a
Service (SaaS)
SaaSBoeing is evaluating the potential use of SaaS within the company.
CIO John Hinshaw said, “I’m a strong fan of Salesforce.com and we are using it today and working
on some CRM apps for commercial airplanes. For business service
applications it has real promise. It really comes down to speed to
market and the time it would take to develop internally.”
Over the course of 2010 and some of 2011, Morgan Stanley has planned software-as-a-
service initiatives. The firm already uses SaaS for e-mail archiving, some human resources
processes and some sales support and it recently awarded a contract to an on-demand software
vendor for trouble ticketing. "This shift is the first of what we expect will be
many traditional to on-demand transitions over the next 18 months," he says.
E-COMMERCE
E-CommerceE-commerce platforms
are a vital growth engine for FedEx. For example,
FedEx uses Microsoft Virtual Earth mapping technology to provide
dynamic mapping capabilities that help
customers find locations faster and with more refined information.
GRID COMPUTING
Grid computing:
An IT project in 2010 is the growth of Morgan Stanley's
grid computing environment, which includes the engines
that the firm uses to conduct risk and analytic
computations. CIO of Enterprise Infrastructure
Dave Reilly notes, "We set ourselves a goal of being able to provide 18,000 to 20,000
grid servers at a remote computing site that will dramatically reduce our
server cost."