enterprise social networking - myth or magic?
DESCRIPTION
In the time it takes you to read this abstract, Facebook will have received another 150,000 unique page views from around the world. LinkedIn adds 10 new members every 5 seconds, with over 50% contributing to active discussions. And from flash mobs to #OccupyWallStreet, Twitter has already established itself as the tool of choice to redefine organized movements and protests. Despite these incredible advances in social technology, however, collaboration in most organizations is still performed using a product first invented in 1971: Email. In this presentation, we’ll look at the taxonomy of social networking and ask the question if and how it can be applied and extended to a traditional business. We’ll push the boundaries of what social networking can mean within an organization, from “friending” ERP and CRM systems through to using a social network as a knowledge library where employees can discover skills and share ideas. We’ll investigate the power of context as it relates to an organization’s social graph, and even look at how social networking can be used to transform reporting for your organization. Whether you are new to the subject, or already have an implementation plan, you’ll walk away with a thorough understanding of how the technology can be effectively used within the four walls of your organization, and maybe even a different perspective on why we are all still relying on that technology from the 1970′s!TRANSCRIPT
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ENTERPRISE SOCIAL NETWORKING
MYTH or MAGIC?SIMON GUESTGM, BUSINESS INNOVATIONNEUDESIC, LLC
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RAY TOMLINSON
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RAY TOMLINSON
IN 1971, RAY SENT THIS
QWERTYUIOP
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RAY TOMLINSON
THE FIRST EMAIL!
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EMAIL VOLUME
= =ISP USAGE CORPORATE
h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf
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EMAIL VOLUME
= =ISP USAGE CORPORATE
h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf
}
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EMAIL VOLUME
= =ISP USAGE CORPORATE
3,300,000,000 email accounts=worldwide
h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf
}
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EMAIL VOLUME
= =ISP USAGE CORPORATE
89,000,000,000 messages per day
3,300,000,000 email accounts=worldwide
h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf
}
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EMAIL VOLUME
= =ISP USAGE CORPORATE
89,000,000,000 messages per day
3,300,000,000 email accounts=worldwide
h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf
30,900,000 LAST 30 SECONDS
}
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EMAIL VOLUME
RIGHT TOOL?
ALWAYS DONETHIS WAY?
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ISSUES WITH EMAIL
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01 inefficient for collaboration
ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying
ISSUES WITH EMAIL
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ISSUES WITH EMAIL
WE NEED A NEW COLLABORATION PROJECT!
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WE NEED A NEW COLLABORATION PROJECT}HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?
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WE NEED A NEW COLLABORATION PROJECT}HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?
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WE NEED A NEW COLLABORATION PROJECT}HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?
HOW MANY HAVE BEEN AN OUTSTANDING SUCCESS?
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WE NEED A NEW COLLABORATION PROJECT}HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?
HOW MANY HAVE BEEN AN OUTSTANDING SUCCESS?
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} GOOD INTENTIONS
WE NEED A NEW COLLABORATION PROJECT
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}WE NEED A NEW COLLABORATION PROJECT
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} “ALL PROJECTS NOW ON SHAREPOINT!”
WE NEED A NEW COLLABORATION PROJECT
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} “ALL PROJECTS NOW ON SHAREPOINT!”
“ERP IS NOW INTEGRATEDWITH CRM!”
WE NEED A NEW COLLABORATION PROJECT
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} “ALL PROJECTS NOW ON SHAREPOINT!”
“ERP IS NOW INTEGRATEDWITH CRM!”
“THIS IS OUR NEWCOLLABORATION PLATFORM”
WE NEED A NEW COLLABORATION PROJECT
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} INTEGRATION OF SINGLE PERSON AND MULTIPLE
SYSTEMS
WE NEED A NEW COLLABORATION PROJECT
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} ALT TAB+
INTEGRATION
WE NEED A NEW COLLABORATION PROJECT
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BACK TO EMAIL!
WE NEED A NEW COLLABORATION PROJECT
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HOW DO WE FIX THIS?
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HOW HAS COMMUNICATION CHANGED ACROSS GENERATIONS?
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COMMUNICATION ORIENTATION
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
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COMMUNICATION ORIENTATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
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COMMUNICATION ORIENTATION
BABY BOOMER 1946-1964 TELEPHONE
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
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COMMUNICATION ORIENTATION
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
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COMMUNICATION ORIENTATION
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
GENERATION Y 1980-2000 IM/TEXT/SOCIAL
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
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COMMUNICATION ORIENTATION
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
GENERATION Y 1980-2000 IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
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COMMUNICATION ORIENTATION
EASY - WE’LL JUST BUY A SOCIAL PRODUCT...
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COMMUNICATION ORIENTATION
DEFINE A SOCIAL GRAPH FOR YOUR ORGANIZATION
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE
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SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE
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CONNECTIONS IN THE SOCIAL GRAPH ARE MADE THROUGH CONTEXT
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THE SOCIAL GRAPH IS EXTENDED THROUGH SYSTEMS
FACEBOOK HAS APPS
ORGANIZATIONS HAVE SYSTEMS (CRM, ERP, HCM)
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TAXONOMY, CONTEXT, SYSTEMS
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HOW CAN A SOCIAL GRAPH
DRIVE DIFFERENT BEHAVIOR IN AN ORGANIZATION?
TAXONOMY, CONTEXT, SYSTEMS
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A DAY IN THE LIFE
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INTRODUCING MARSTWO, LLC
GETTING PEOPLE TO MARS BY 2023!
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INTRODUCING MARSTWO, LLC
sales
field
hr
corporate
GETTING PEOPLE TO MARS BY 2023!
engineering
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EVERYONE HAVING SAME ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying
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EVERYONE HAVING SAME ISSUES WITH EMAIL
01 inefficient for collaboration
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JEFF HAY
Has a new idea for wheels for vehicles on Mars. Wants to develop this into a new design with his team...
Director of Engineering
MEET THE TEAM
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JEFF HAY
Form a new team
Director of Engineering
MEET THE TEAM
01
02
03
Brainstorm some new ideas
Setup a working environment
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COLLABORATION
HOW WOULD JEFF DO THIS TODAY?
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New Wheel System
Margaret Au, Hugo Garcia, Carol Troup
New Wheel System
Margaret, Hugo, Carol,
I’ve been thinking about a new wheel system for our people carrier on Mars -‐ would love to brainstorm some ideas. What >mes work with you? I’ll book a conference room.
Thanks,
Jay
COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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NEED TO BRING ON BUSINESS PARTNER
CAROL FORWARDS A RECOMMENDATION
COLLABORATION
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Materials RFP
Materials RFP
Brian
Nice to “virtually meet you”! Carol recommended that we send our latest RFP to Mars Materials for considera>on. Please find a3ached document. Look forward to your reply!
Thanks
Jeff
Carol Troup
COLLABORATION
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COLLABORATION
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COLLABORATIONMaterials RFP
Jeff Hay
RFP response
Jeff
Thanks for the opportunity to respond. At discussed, please find a3ached our RFP response and quote for the materials.
Would you mind forwarding to the rest of the team? Let me know if you have any ques>ons.
Regards
Brian SmithVP, SalesMars Materials
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NOT BAD, BUT...
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NOT BAD, BUT...
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NOT BAD, BUT...
01 does jeff have the right team?
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NOT BAD, BUT...
01 does jeff have the right team?
did they choose the right partner?02
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NOT BAD, BUT...
01 does jeff have the right team?
did they choose the right partner?02
how can others find out about the project?03
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REPLAY
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USING THE ORGANIZATION’S SOCIAL GRAPH
JEFF CREATES A
COLLABORATION
NEW PROJECT
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COLLABORATION
NEW PROJECT
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COLLABORATION
NEW PROJECT
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COLLABORATION
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COLLABORATION
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DECIDES NOT TO HAVE A MEETING!!!
COLLABORATION
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DECIDES NOT TO HAVE A MEETING!!!
STARTS THE CONVERSATION IN THE SOCIAL GRAPH
COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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SOCIAL GRAPH IS BECOMING RICHER BECAUSE OF ALL THESE CONVERSATIONS
COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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COLLABORATION
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END RESULT?
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END RESULT
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END RESULT
01social graph allows the project to be discoverable
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END RESULT
01social graph allows the project to be discoverable
jeff might never have learned about chris’ similar work or the new vendor02
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END RESULT
01social graph allows the project to be discoverable
jeff might never have learned about chris’ similar work or the new vendor02
03social graph increases likelihood of “brilliant” happening
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ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying
ISSUES WITH EMAIL
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02 doesn’t integrate well with systems
ISSUES WITH EMAIL
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JENNI MERRIFIELD
Has been chartered with selling the #1 thing people care about...
The first tourist 2ckets to Mars!
Director of Sales
MEET THE TEAM
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JENNI MERRIFIELDDirector of Sales
MEET THE TEAM
Win a “huge deal”01
02
03
Meet this month’s quota
Maintain customer sa>sfac>on
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SYSTEMS
HOW WOULD JENNI DO THIS TODAY?
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ENTERS INTO CRM
SYSTEMS
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BECAUSE SHE’S BEEN ENCOURAGED (TOLD) TO!
ENTERS INTO CRM
SYSTEMS
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MOST OF THE COLLABORATION IS DONE VIA EMAIL
SYSTEMS
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MOST OF THE COLLABORATION IS DONE VIA EMAIL
BigCo Deal Update
Jenni Merrifield
BigCo Deal Update
What’s the latest? Karen is telling me that CRM hasn’t been updated.
Pls update asap.
Brad Su3onCEOMarsTwo, LLC
SYSTEMS
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MOST OF THE COLLABORATION IS DONE VIA EMAIL
BigCo Deal Update
Jenni Merrifield
BigCo Deal Update
What’s the latest? Karen is telling me that CRM hasn’t been updated.
Pls update asap.
Brad Su3onCEOMarsTwo, LLC
SYSTEMSBigCo Deal Update
Brad Su3on
RE: BigCo Deal Update
Brad
Things are going well, thanks for asking. We are mee>ng with Larry and Greg on Wednesday ajernoon to go through the presenta>on and talk pricing. Would love to get your input on the money slide before we head down there.
I haven’t updated CRM yet -‐ things are crazy this week -‐ but will do when I land later tonight.
/Jenni
Jenni MerrifieldDirector of Sales
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MOST OF THE COLLABORATION IS DONE VIA EMAIL
BigCo Deal Update
Jenni Merrifield
BigCo Deal Update
What’s the latest? Karen is telling me that CRM hasn’t been updated.
Pls update asap.
Brad Su3onCEOMarsTwo, LLC
SYSTEMS
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THEY WIN THE DEAL!!!
SYSTEMS
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THEY WIN THE DEAL!!!
SYSTEMSWe won the deal!!!
Jenni Merrifield, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb
We won the deal!!!
All,
Just got no>ce that the founders of BigCo have agreed on a date and price for their >ckets to Mars!!! Congratula>ons to everyone involved in closing the deal -‐ you guys rock!
Please forward to anyone in your team that I might have missed.
Brad Su3onCEOMarsTwo, LLC
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BUT THEN, A CUSTOMER ISSUE...
CAN WE ADD A TRAVELER AND BRING THE DATE FORWARD?
SYSTEMS
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BUT THEN, A CUSTOMER ISSUE...
CAN WE ADD A TRAVELER AND BRING THE DATE FORWARD?
SYSTEMSRE: New date and extra passenger
Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb
RE: New date and extra passenger
All
OK -‐ I think we have a handle on this now. Cassie, thanks for taking the call from Larry early on Sunday.
Now that we are gelng to know BigCo, it’s a good lesson for us when dealing with them in the future...!!!
/Jenni
Jenni MerrifieldDirector of Sales
RE: New date and extra passenger
Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb
RE: New date and extra passenger
All
OK -‐ I think we have a handle on this now. Cassie, thanks for taking the call from Larry early on Sunday.
Now that we are gelng to know BigCo, it’s a good lesson for us when dealing with them in the future...!!!
/Jenni
Jenni MerrifieldDirector of Sales
RE: New date and extra passenger
Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb
RE: New date and extra passenger
All
OK -‐ I think we have a handle on this now. Cassie, thanks for taking the call from Larry early on Sunday.
Now that we are gelng to know BigCo, it’s a good lesson for us when dealing with them in the future...!!!
/Jenni
Jenni MerrifieldDirector of Sales
RE: New date and extra passenger
Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb
RE: New date and extra passenger
All
OK -‐ I think we have a handle on this now. Cassie, thanks for taking the call from Larry early on Sunday.
Now that we are gelng to know BigCo, it’s a good lesson for us when dealing with similar issues in the future...!!!
/Jenni
Jenni MerrifieldDirector of Sales
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NOT BAD, BUT...
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NOT BAD, BUT...
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NOT BAD, BUT...
01crm and email completely disconnected
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NOT BAD, BUT...
01crm and email completely disconnected
deal updates only go to select people02
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NOT BAD, BUT...
01crm and email completely disconnected
deal updates only go to select people02
flurry of email for customer issues03
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REPLAY
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ENTERS INTO CRM
SYSTEMS
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OPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH
ENTERS INTO CRM
SYSTEMS
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OPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH
SYSTEMS
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OPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH
SYSTEMS
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THEY WIN THE DEAL!!!
SYSTEMS
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CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST
SYSTEMS
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CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST
SYSTEMS
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CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST
SYSTEMS
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CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST
SYSTEMS
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CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST
SYSTEMS
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CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST
SYSTEMS
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CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST
SYSTEMS
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BUT THEN, A CUSTOMER ISSUE...
CAN WE ADD A TRAVELER AND BRING THE DATE FORWARD?
SYSTEMS
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SYSTEMS
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END RESULT?
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END RESULT
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END RESULT
social graph enables the crm system to become a “friend”01
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END RESULT
social graph enables the crm system to become a “friend”01
full context around customers, opportunities, and sales02
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END RESULT
social graph enables the crm system to become a “friend”01
full context around customers, opportunities, and sales02
the graph captures customer issues for future reference
03
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ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying
ISSUES WITH EMAIL
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03 low employee productivity
ISSUES WITH EMAIL
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BEN SPAINLead Engineer, Avionics
MEET THE TEAM
Cares passionately about the quality of engineering -‐ and his team of engineers!
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BEN SPAIN
Address quality issues
Lead Engineer, Avionics
MEET THE TEAM
01
02
03
Keep up morale in the team
Connect with corporate HQ
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PRODUCTIVITY
HOW WOULD BEN DO THIS TODAY?
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS
PRODUCTIVITY
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NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS
PRODUCTIVITY
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NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS
Overhea>ng CPU issue
Bobby Khaleghian
Overhea>ng CPU issue
Bobby
If you have >me, can you devote some >me this week to look at the overhea>ng cpu issue on the S240 motherboards? Really need to get to the bo3om of this one fast!
I’ve uploaded the details to the sharepoint defect tracking system, including the latest picture from this morning’s test run.
Cheers
Ben
PRODUCTIVITY
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NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS
PRODUCTIVITYRE: Overhea>ng CPU issue
Bobby Khaleghian
RE: Overhea>ng CPU issue
Hey Boss
Sure thing -‐ can you also send me the test strategy document as well? I think Keith sent something in email last week, but can’t find it in my inbox...
-‐-‐Bobby
Bobby
If you have >me, can you devote some >me this week to look at the overhea>ng cpu issue on the S240 motherboards? Really need to get to the bo3om of this one fast!
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BEN KEEPS GETTING CALLS FROM COMPETITORS ABOUT AN ACQUISITION...?
PRODUCTIVITY
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NOTICES IMPORTANT COMPANY ANNOUNCEMENT
PRODUCTIVITY
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PRODUCTIVITY
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IMPORTANT -‐ NON DISCLOSURE REQUIRED -‐ PLEASE READ
All Employees
IMPORTANT -‐ NON DISCLOSURE REQUIRED -‐ PLEASE READ
PLEASE DO NOT DISCLOSE UNTIL OFFICIAL PR RELEASE ON WEDNESDAY 12PM EST
All Employees
I’m excited to announce that MarsTwo will be adding a new company to the poroolio through the acquisi>on of space food company, SpaceBites. This acquisi>on puts MarsTwo in a prime posi>on for supplying high quality, desirable food and beverages for the first tourists on their flights to Mars.
We will be formally announcing the acquisi>on through a press release on Wednesday at 12pm. You may receive calls and emails from the press about the acquisi>on. Please redirect any such enquiries to the formal announcement on Wednesday.
Brad Su3onCEOMarsTwo
PRODUCTIVITY
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NOT BAD, BUT...
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NOT BAD, BUT...
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NOT BAD, BUT...
01photo upload and defect tracking very manual using the workshop pc
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NOT BAD, BUT...
01photo upload and defect tracking very manual using the workshop pc
not that confident bobby is going to do a good job on his task02
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NOT BAD, BUT...
01photo upload and defect tracking very manual using the workshop pc
not that confident bobby is going to do a good job on his task02
caught off guard with the acquisition email03
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REPLAY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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BEN HAS BEEN TRACKING A DEFECT
PRODUCTIVITY
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INTRINSIC MOTIVATION FOR BOBBY :-)
PRODUCTIVITY
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PRODUCTIVITY
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PRODUCTIVITY
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INTRINSIC MOTIVATION FOR THE ORGANIZATION :-)
PRODUCTIVITY
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PRODUCTIVITY
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BEN’S TASK, ASSIGNED TO BOBBY, SHARED AND RECOGNIZED BY CEO
CONNECTIONS LIKE THIS WOULD LIKELY NEVER HAPPEN IN EMAIL
PRODUCTIVITY
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ONE STEP FURTHER: GAMIFICATION
PRODUCTIVITY
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h3p://www.bigdoor.com/gamifica>on/
PRODUCTIVITY
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PRODUCTIVITY
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PRODUCTIVITY
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HOW ABOUT THAT COMPANY ANNOUNCEMENT?
PRODUCTIVITY
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BRAD POSTED TO THE SOCIAL GRAPH
PRODUCTIVITY
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BRAD POSTED TO THE SOCIAL GRAPH
PRODUCTIVITY
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BRAD POSTED TO THE SOCIAL GRAPH
Pulse.New message posted to Employee Announcements.
PRODUCTIVITY
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END RESULT?
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END RESULT
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END RESULT
social graph allows better interaction with “edge” employees01
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END RESULT
social graph allows better interaction with “edge” employees01
social graph fosters intrinsic motivation - tasks and gamification02
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END RESULT
social graph allows better interaction with “edge” employees01
social graph fosters intrinsic motivation - tasks and gamification02
notifications from the graph make for more informed employees03
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ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying
ISSUES WITH EMAIL
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04 poor history and archiving
ISSUES WITH EMAIL
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CHEN YANGNew VP of Legal
MEET THE TEAM
Just joined MarsTwo yesterday!
Strong legal background -‐ but doesn’t know the first thing about gelng to Mars!
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CHEN YANG
Needs to get up to speed!
New VP of Legal
MEET THE TEAM
01
02
03
Complete all the HR paperwork
Get an “early win”
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HOW WOULD CHEN DO THIS TODAY?
HISTORY AND ARCHIVING
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HIRING CHEN
HISTORY AND ARCHIVING
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HIRING CHEN
Candidate: Chen Yang
Margaret Au, Jeff Hay, Ian Tien, Karin Lamb
Candidate: Chen Yang
All,
Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule:
Margaret -‐ 10.00am -‐ 11.00amJeff -‐ 11.00am -‐ 12.00pmIan -‐ 12.00pm -‐ 1.30pm (Lunch Interview)Karin -‐ 1.30pm -‐ 2.30pm
Karin, if the feedback is good from the loop, I’ve booked 30 mins with Brad at 2.30pm.
Thanks!
Brad Su3on
HISTORY AND ARCHIVING
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HIRING CHEN
Candidate: Chen Yang
Margaret Au, Jeff Hay, Ian Tien, Karin Lamb
Candidate: Chen Yang
All,
Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule:
Margaret -‐ 10.00am -‐ 11.00amJeff -‐ 11.00am -‐ 12.00pmIan -‐ 12.00pm -‐ 1.30pm (Lunch Interview)Karin -‐ 1.30pm -‐ 2.30pm
Karin, if the feedback is good from the loop, I’ve booked 30 mins with Brad at 2.30pm.
Thanks!
Brad Su3on
HISTORY AND ARCHIVINGRE: Candidate: Chen Yang
Margaret Au, Jeff Hay
RE: Candidate: Chen Yang
Margaret, Jeff
How was your conversa>on with Chen. I’m planning on spending a lot of lunch chalng about his li>ga>on background -‐ did you already cover this? Please let me know ASAP.
Thanks -‐ Ian
PS: Where can I find a copy of his resume? It’s not on the HR SharePoint portal.
All,
Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule:
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HIRING CHEN
Candidate: Chen Yang
Margaret Au, Jeff Hay, Ian Tien, Karin Lamb
Candidate: Chen Yang
All,
Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule:
Margaret -‐ 10.00am -‐ 11.00amJeff -‐ 11.00am -‐ 12.00pmIan -‐ 12.00pm -‐ 1.30pm (Lunch Interview)Karin -‐ 1.30pm -‐ 2.30pm
Karin, if the feedback is good from the loop, I’ve booked 30 mins with Brad at 2.30pm.
Thanks!
Brad Su3on
HISTORY AND ARCHIVINGRE: Candidate: Chen Yang
Margaret Au, Jeff Hay
RE: Candidate: Chen Yang
Margaret, Jeff
How was your conversa>on with Chen. I’m planning on spending a lot of lunch chalng about his li>ga>on background -‐ did you already cover this? Please let me know ASAP.
Thanks -‐ Ian
PS: Where can I find a copy of his resume? It’s not on the HR SharePoint portal.
All,
Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule:
Chen’s Feedback
Margaret Au, Jeff Hay, Ian Tien
Chen’s Feedback
Was is the feedback so far on Chen? Hire? No hire?
He’s just gone to the restroom and I need to know whether to send him to Brad or not!!!
Karin
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CHEN GETS THE JOB!NOW HE NEEDS TO GET UP TO SPEED
HISTORY AND ARCHIVING
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HISTORY AND ARCHIVING
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Nice to meet you!
Mary Cha, Ian Tien, Karin Lamb, Chris Barry, Karen Berg (and 25 more)
Nice to meet you!
All,
As Brad men>oned in his email announcement, I’m very pleased to be a part of the MarsTwo team!
I’d love to get up to speed with what everyone is doing! Can I ask for 30 minutes of your >me over the next two weeks? Please send me your availability and I will setup a mee>ng.
Thanks again!
Chen YangVP, LegalMarsTwo
HISTORY AND ARCHIVING
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HISTORY AND ARCHIVING401k Transfer/Rollover
Ellen Adams
401k Transfer/Rollover
Ellen
Thanks for the reminder -‐ Just completed the healthcare and dental insurance forms.
Is there anything special that I need to do for 401k setup?
Thanks,Chen
Chen YangVP, LegalMarsTwo
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HISTORY AND ARCHIVING
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HAS LITTLE CONTEXT ABOUT THE ORGANIZATION
HISTORY AND ARCHIVING
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HISTORY AND ARCHIVING
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NEVER RECEIVED IT!
HISTORY AND ARCHIVING
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CHEN GETS FIRED!I.T. WILL BE “ARCHIVING” CHEN’S MAILBOX
HISTORY AND ARCHIVING
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NOT BAD, BUT...
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NOT BAD, BUT...
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NOT BAD, BUT...
01chen’s interview loop was chaotic through email
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NOT BAD, BUT...
01chen’s interview loop was chaotic through email
onboarding for chen was slow and unproductive for everyone involved02
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NOT BAD, BUT...
01chen’s interview loop was chaotic through email
onboarding for chen was slow and unproductive for everyone involved02
if/when chen leaves, all of the context is lost 03
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REPLAY
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STEP BACK TO CHEN’S INTERVIEW
HISTORY AND ARCHIVING
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PRIVATE INTERVIEW LOOP IN GRAPH
HISTORY AND ARCHIVING
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PRIVATE INTERVIEW LOOP IN GRAPH
HISTORY AND ARCHIVING
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PRIVATE INTERVIEW LOOP IN GRAPH
HISTORY AND ARCHIVING
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CHEN GETS THE JOB!NOW HE NEEDS TO GET UP TO SPEED
HISTORY AND ARCHIVING
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CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH
HISTORY AND ARCHIVING
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CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH
HISTORY AND ARCHIVING
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CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH
HISTORY AND ARCHIVING
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“I KNEW SIMON BEFORE I KNEW SIMON”
HISTORY AND ARCHIVING
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CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH
HISTORY AND ARCHIVING
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CHEN STILL GETS FIRED!
HISTORY AND ARCHIVING
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BEING “ARCHIVED” IN THE SOCIAL GRAPH
HISTORY AND ARCHIVING
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BEING “ARCHIVED” IN THE SOCIAL GRAPH
HISTORY AND ARCHIVING
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END RESULT?
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END RESULT
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END RESULT
social graph supports a more precise and secure interview process01
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END RESULT
social graph supports a more precise and secure interview process01
chen was up to speed quicker and interrupted fewer people02
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END RESULT
social graph supports a more precise and secure interview process01
chen was up to speed quicker and interrupted fewer people02
when employees exit, context is still available in the social graph03
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ISSUES WITH EMAIL
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01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying
ISSUES WITH EMAIL
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05 little reporting or querying
ISSUES WITH EMAIL
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BRAD SUTTONCEO
MEET THE TEAM
Proud of the company, and how quickly MarsTwo is growing!
But lacks the repor>ng mechanisms needed to keep up with the growth...
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BRAD SUTTONCEO
MEET THE TEAM
Monitor KPIs01
02
03
Get quick answers to requests
Understand org health
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REPORTING
HOW WOULD BRAD DO THIS TODAY?
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INVESTED IN EXISTING DASHBOARD
REPORTING
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FURTHER CONTEXT IS ALWAYS THROUGH EMAIL
Targeted Leads Metric
Cassie Hicks
Targeted Leads Metric
Cassie
What’s wrong with our targeted leads metric? My report is showing me 465 MTD yet in our last staff mee>ng you were confident about reaching 600.
I know it’s the weekend, but please call me.
Brad Su3onCEOMarsTwo
REPORTING
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FURTHER CONTEXT IS ALWAYS THROUGH EMAIL
REPORTING
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FURTHER CONTEXT IS ALWAYS THROUGH EMAIL
REPORTINGRE: Targeted Leads Metric
Brad Su3on
RE: Targeted Leads Metric
Brad
Sorry for the delay -‐ was swimming with the kids when you emailed.
This metric was bought up in our last marke>ng mee>ng -‐ the new campaign (that you needed bringing forward) is responsible for the dip.
We’ll be back on track next month. Sorry for not lelng you know sooner.
Cassie
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STUFF HE DOESN’T HAVE A REPORT FOR...
REPORTING
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RER
REPORTING
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RANDOM EXECUTIVE REQUESTRER
REPORTING
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RANDOM EXECUTIVE REQUEST
Quick Q
Jeff Hay
Quick Q
Jeff
For the new wheel project, how many sub-‐assemblies did we order last month?
Just come back from playing golf with a new vendor and it looks like they can offer us a lower price (assuming we meet the minimum monthly volume).
Let me know.
Brad Su3onCEOMarsTwo
REPORTING
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RANDOM EXECUTIVE REQUEST
REPORTING
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GENERAL WATERCOOLER TALK
REPORTING
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HOW ARE WE DOING ON GLASSDOOR?
REPORTING
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...AND SOME EMAIL!
Quick Q
Ellen Adams
Glassdoor
Ellen
What’s up with our ra>ng on Glassdoor? Employees are complaining about having too many random things thrown at them. How do we fix this?
PS: And the cafeteria food is bad, apparently.
Brad Su3onCEOMarsTwo
REPORTING
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...AND SOME EMAIL!
REPORTING
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NOT BAD, BUT...
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NOT BAD, BUT...
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NOT BAD, BUT...
01 no context for existing kpis
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NOT BAD, BUT...
01 no context for existing kpis
multiple random executive requests02
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NOT BAD, BUT...
01 no context for existing kpis
multiple random executive requests02
brad needs to go to glassdoor to find out information on his own company!03
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REPLAY
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MONITORING KPIS THROUGH SOCIAL GRAPH
REPORTING
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MONITORING KPIS THROUGH SOCIAL GRAPH
REPORTING
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MONITORING KPIS THROUGH SOCIAL GRAPH
REPORTING
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MONITORING KPIS THROUGH SOCIAL GRAPH
Pulse.Brad Su3on posted a ques>on to Targeted Leads Metric (KPI).
REPORTING
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MONITORING KPIS THROUGH SOCIAL GRAPH
REPORTING
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MONITORING KPIS THROUGH SOCIAL GRAPH
REPORTING
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MONITORING KPIS THROUGH SOCIAL GRAPH
REPORTING
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RANDOM EXECUTIVE REQUESTRER
REPORTING
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SEARCH ACROSS SOCIAL GRAPH
REPORTING
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NLQ
REPORTING
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HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME] NLQ
REPORTING
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HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME] NLQ
HOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS
REPORTING
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HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME] NLQ
HOW MANY EMPLOYEES WERE HIRED IN THE LAST YEARHOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS
REPORTING
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HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME] NLQ
HOW MANY WHEELS WERE SOLD IN THE LAST MONTHHOW MANY EMPLOYEES WERE HIRED IN THE LAST YEARHOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS
REPORTING
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NLQ ACROSS SOCIAL GRAPH
REPORTING
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REPORTING
ULTIMATE EXECUTIVE TOY
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REPORTING
ULTIMATE EXECUTIVE TOY
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WATERCOOLER TALK
REPORTING
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REPORTING ON THE SOCIAL GRAPH
REPORTING
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REPORTING ON THE SOCIAL GRAPH
REPORTING
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REPORTING ON THE SOCIAL GRAPH
REPORTING
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REPORTING SENTIMENT
REPORTING
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REPORTING SENTIMENT
REPORTING
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END RESULT?
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END RESULT
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END RESULT
the social graph pulls through business kpis and adds context01
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END RESULT
the social graph pulls through business kpis and adds context01
brad’s requests are more visible within the social graph02
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END RESULT
the social graph pulls through business kpis and adds context01
brad’s requests are more visible within the social graph02
nlq and sentiment provides unique reporting of the social graph03
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IMPLEMENTING A SOCIAL GRAPH FOR YOUR ORGANIZATION
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BARRIERS FOR ADOPTION
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BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME!
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BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME!
PEOPLE ALREADY HAVE FACEBOOK01
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BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME!
PEOPLE ALREADY HAVE FACEBOOK01
WORK RELATIONSHIPS ARE DIFFERENT02
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BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME!
PEOPLE ALREADY HAVE FACEBOOK01
WORK RELATIONSHIPS ARE DIFFERENT02
SELF GOVERNING03
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BARRIERS FOR ADOPTION
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BARRIERS FOR ADOPTION
ARE YOU SAYING EMAIL IS DEAD?
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BARRIERS FOR ADOPTION
ARE YOU SAYING EMAIL IS DEAD?
NO, BUT THERE ARE THOSE WHO ARE01
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BARRIERS FOR ADOPTION
ARE YOU SAYING EMAIL IS DEAD?
NO, BUT THERE ARE THOSE WHO ARE01
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BARRIERS FOR ADOPTION
ARE YOU SAYING EMAIL IS DEAD?
NO, BUT THERE ARE THOSE WHO ARE01
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BARRIERS FOR ADOPTION
ARE YOU SAYING EMAIL IS DEAD?
NO, BUT THERE ARE THOSE WHO ARE01
COMPLIMENTARY TO THE SOCIAL GRAPH02
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BARRIERS FOR ADOPTION
ARE YOU SAYING EMAIL IS DEAD?
NO, BUT THERE ARE THOSE WHO ARE01
COMPLIMENTARY TO THE SOCIAL GRAPH02
NEED TO UNDERSTAND HOW TO USE BETTER03
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BARRIERS FOR ADOPTION
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BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC
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BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC
PUBLIC AS DEFAULT01
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BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC
PUBLIC AS DEFAULT01
THE PRISON OF PRIVATE COMMUNICATION02
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BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC
PUBLIC AS DEFAULT01
THE PRISON OF PRIVATE COMMUNICATION02
OFTEN DICTATED BY GENERATIONAL GAP03
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BABY BOOMER
GENERATION X
GENERATION Y
1946-1964
1960-1980
1980-2000
TELEPHONE
IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
BARRIERS FOR ADOPTION
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BABY BOOMER
GENERATION X
GENERATION Y
1946-1964
1960-1980
1980-2000
TELEPHONE
IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
PRIVATE COMMUNICATION
BARRIERS FOR ADOPTION
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BABY BOOMER
GENERATION X
GENERATION Y
1946-1964
1960-1980
1980-2000
TELEPHONE
IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf
PRIVATE COMMUNICATION
NARCISSISM
BARRIERS FOR ADOPTION
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ADOPTION PLAN
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ADOPTION PLAN
NOT FIXED BY A PRODUCT ALONE
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ADOPTION PLAN STARTING POINT
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ADOPTION PLAN STARTING POINT
IDENTIFY MOST IMPORTANT USE CASES THAT WILL GENERATE ROI
01
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ADOPTION PLAN STARTING POINT
IDENTIFY MOST IMPORTANT USE CASES THAT WILL GENERATE ROI
01
START WITH A SINGLE USE CASE02
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ADOPTION PLAN STARTING POINT
IDENTIFY MOST IMPORTANT USE CASES THAT WILL GENERATE ROI
01
START WITH A SINGLE USE CASE02
ENSURE CROSS DEPARTMENT AND CROSS GENERATION03
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ADOPTION PLAN SUPPORT AND MENTORING
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ADOPTION PLAN SUPPORT AND MENTORING
CULTURE CHANGE NEEDS SUPPORT - PEOPLE WILL “FORGET”
01
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ADOPTION PLAN SUPPORT AND MENTORING
CULTURE CHANGE NEEDS SUPPORT - PEOPLE WILL “FORGET”
01
USE OF GAMIFICATION CAN HELP02
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ADOPTION PLAN SUPPORT AND MENTORING
CULTURE CHANGE NEEDS SUPPORT - PEOPLE WILL “FORGET”
01
USE OF GAMIFICATION CAN HELP02
AS MOMENTUM BUILDS, BRING IN 2ND USE CASE03
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ADOPTION PLAN COLLABORATION WITH I.T.
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ADOPTION PLAN COLLABORATION WITH I.T.
WHAT PRODUCT/TECHNOLOGY/SERVICES?
01
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ADOPTION PLAN COLLABORATION WITH I.T.
WHAT PRODUCT/TECHNOLOGY/SERVICES?
01
HOSTING ENVIRONMENT?02
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ADOPTION PLAN COLLABORATION WITH I.T.
WHAT PRODUCT/TECHNOLOGY/SERVICES?
01
HOSTING ENVIRONMENT?02
SYSTEMS INTEGRATION - CRM/ERP/HR03
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SUMMARY
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SUMMARY
01 demonstrated boundaries of email
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SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph
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SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph
03 covered five use cases
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SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph
03 covered five use cases
04 recognized that this is a culture change
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SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph
03 covered five use cases
04 recognized that this is a culture change
05 more than just a product
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SIMON GUESTGM, BUSINESS INNOVATIONNEUDESIC, LLC
SUMMARY
THANK YOU!
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SUMMARY NEUDESIC PULSE
http://www.whatispulse.com