enterprise social media maturity model (esm3)
DESCRIPTION
Basic slides to support the introduction of the Enterprise 2.0 Social Media Maturity Model (ESM3).TRANSCRIPT
![Page 1: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/1.jpg)
1 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
http://www.flickr.com/photos/abry84/3508843796/
how social media is growing up in the organization …(and we can learn from it)
![Page 2: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/2.jpg)
2 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
just to make sure, we’re on the same page on social media …
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
![Page 3: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/3.jpg)
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
3 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 4: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/4.jpg)
4 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
so how can we make this better …
![Page 5: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/5.jpg)
5 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
social media in the enterprise of course …
not the sex …
![Page 6: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/6.jpg)
6 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
well, we could start by using a maturity model …
![Page 7: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/7.jpg)
7 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
maturity model you say?
![Page 8: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/8.jpg)
8 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
a maturity model …
Determines where organizations are
Identifies which steps need to be taken to improve and/or grow to a next stage
Offers organizations the benefit of benchmarking against cross-industry best practices, identifying quick wins and improvement areas
Supports organizations on their journey!
![Page 9: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/9.jpg)
basically, there are 3 stages of enterprise* social media maturity ….
* enterprise: within the organization (firewall)
Image: Supertramp
9 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 10: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/10.jpg)
Initiated buy the end-user, local initiatives, fulfilling personal interests. Separate initiatives. Focus on informal communication and accessibility of information.
pioneering
10 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 11: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/11.jpg)
Successes of the pioneering stage leads to wider acceptance and increased demand. Need for more structure and re-use of best-practices. Initiatives will be based on a high-level business case.
facilitating
Source: http://www.flickr.com/photos/17659160@N03/1923093971
11 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 12: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/12.jpg)
12 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
Enterprise 2.0 part of the culture and DNA of the organisation and operations. Focus on knowledge sharing, innovation and collaboration.
strategic
Image: Flickr - Maria Bozina
![Page 13: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/13.jpg)
13 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
there are 4 key criteria to assess which initiatives to support in each stage …
![Page 14: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/14.jpg)
14 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
http://www.flickr.com/photos/drfreezo/2748276763/
for the end-user (not the organization)
value
![Page 15: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/15.jpg)
15 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
http://www.flickr.com/photos/donsolo/2961256604/
on the organization to enable social media in the organization
impact
![Page 16: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/16.jpg)
16 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
http://www.flickr.com/photos/fredoichi/3530068909/
how the initiatives contribute to innovativeness of the organization
innovation
![Page 17: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/17.jpg)
17 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
http://www.flickr.com/photos/gaetanlee/1947414336/
in terms of resources, budget, technologies.
investment
![Page 18: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/18.jpg)
18 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
and 4 dimensions critical to enterprise social media maturity ….
![Page 19: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/19.jpg)
Social media focusContent managementCulture
employee
19 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 20: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/20.jpg)
20 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
Vision & strategyLeadership & commitmentGovernance & alignment
business
![Page 21: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/21.jpg)
Community managementPolicies & proceduresMetrics & measurement
organization
21 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 22: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/22.jpg)
ToolsArchitecturePlatform
technology
22 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 23: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/23.jpg)
23 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
combined, this leads to the
Enterprise Social Media Maturity Model!
![Page 24: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/24.jpg)
24 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
![Page 25: Enterprise Social Media Maturity Model (ESM3)](https://reader034.vdocuments.mx/reader034/viewer/2022052504/54b3bc744a79599e528b46c2/html5/thumbnails/25.jpg)
25 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl
// More information? please contact:
Gijsbert van der Sleenm +31 6 51 366 308e: [email protected]
MAXX//onlineimproving digital marketing performance
i: www.maxx-online.nl