Enterprise Rent-a-CarEnterprise Rent-a-Car

Enterprise Company Enterprise Company Background Background

Founded in 1957 Chairman Jack Taylor . CEO Andrew C. Taylor Headquarters in St. Louis Annual Revenue $5.6 billion. 493,000 cars available in its fleet more than 4,000 locations worldwide 45,000 employees worldwide

Enterprise in the IndustryEnterprise in the Industry

Ranked #22 by Forbes magazine for Fortune 500 private companies

Company

Rank(1999)

Cars in Service(US)

Locations

(US)

Revenue

1. Enterprise 399, 941 3600 $3.85 billion

2. Avis 280, 500 1220 $3.6 billion

3. Alamo 150, 000 1000 $2.2 billion

Company GoalsCompany Goals

To provide automobile rental, leasing and car sale needs of their customers and in the process exceed expectations for service, quality and value.

Target CustomersTarget Customers

Individuals whose vehicles have been in an accident, stolen or are being repaired

Individuals who are traveling or need a different car for a special occasion

Insurance companies that refer policyholders to Enterprise

Customer Relationship Customer Relationship ManagementManagement

Company is founded on Customer service In 1992, introduced the Enterprise

Computer Assisted Rental System (Ecars)Satellite system vs. Terrestrial

system(telecommunications)Branches are evaluated on an Enterprise

Service Quality Index(ESQI)

Customer Relationship Customer Relationship Management(con’d)Management(con’d)

Automated Rental Management System (ARMS) is Enterprise’s custom system that lets insurance companies access its rental information. (i.e.Geico Direct)

ImplementationImplementation

TrainingEmployees learn new set of processes

Integration and TestingTesting links between entire CRM strategy

Data ConversionConvert customer information to

integrate with existing systems