enterprise mobilitythe enterprise mobility exchange us doesn’t just provide you with a once-a-year...

November 16 - 18, 2015Mandalay Bay Hotel, Las Vegas, USA

Independent Research Partner

Post Event Report 2015

"Great content and very good selection of vendors that provide relevant products and

services in mobility area."BP

“Good value. Good People. Good titles. It’s definitely

worth the investment because it does produce results.”

RVP Sales – Western Region, Apperian

“A great opportunity to find out what other

organizations are doing and get some new insight into what is possible with the

technology” Electricity North West

ENTERPRISE

EXCHANGEMOBILITY

lasvegas.enterprisemobilityexchange.com | +44 (0) 207 368 9484 | [email protected] to learn more about West Coast EME event:

lasvegas.enterprisemobilityexchange.com

http://twitter.com/#!/mobilityxchange

http://www.linkedin.com/groups?mostPopular=&gid=128705

mailto:[email protected]?subject=Enterprise%20Mobility%20Exchange%20Vegas

In Case You Missed It…As one of our established hubs, Las Vegas has once again welcomed the growing audience of the Enterprise Mobility Exchange.

This edition brought together over 160 executives from enterprises across the United States and vendor representatives, for insightful speaker sessions, networking opportunities and one-to-one business meetings.

Discussion topics during the three-day event included transforming mobile data into valuable insights for customer satisfaction, how IoT serves the enterprise, and setting standards and best practices for a fully integrated marketing strategy. Speakers from organizations such as Amtrak, FirstEnergy, Google, Nordstrom, Uber and Wells Fargo, providing provided unparalleled insights and practical advice on tools and strategies mobility executives have at their disposal.

Make sure you don’t miss out on your next Exchange!

Industry Responsibility

Key Stats

89 decision-maker level delegates

47 large scale projects

29 leading solution provider companies

Attendee Budget$1 - 5 Million 52%

$5 - 10 Million 24%

+$10 Million 16%

Under $1 Million 15%

Energy 18%

Aviation 13%

Automotive 12%

Finance 11%

Logistics 10%

Hospitality 9%

Manufacturing 7%

Retail 7%

Utility 4%

Telecommunication 4%

Government 2%

Transportation 2%

IT Director/ VP 23%

Senior IT or Mobile Manager 21%

Global Lead / Strategy Lead 18%

Architect (Chief, Lead, Director) 16%

CIO / CTO 15%

Security (CISO, Chief, Director) 5%

IT Strategy (Chief, Lead, Director) 2%

Who Attended?


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Our Global Speakers in 2015 Included:

Andy Purdy Chief Security Officer Huawei

Pankaj ParekhVice President of Digital Wells Fargo

Nick SavageActing ASAC Federal Bureau of Investigation

Nitin Bindal Director of TechnologyDr Pepper Snapple Group

Eileen BridgesDirector Mobile Security AdvisorAetna

Quinn BanksSr. Product Marketing Manager | MobileFarmers Insurance

Amir ArooniCIO, Head of Global DigitalChannels & Payments ING

Jerome JohnsonHead of Enterprise ArchitectureMcLane Company

Giovanni PiazzaChief Digital OfficerJohnson & Johnson

Thomas BornChief Technology Security Officer Group FunctionsVodafone

Olivier ColinetTechnical Director “Google for Work”Google

Sören SchmidtDirector, IT ConsumerizationAdidas Group

Gary StrumoloGlobal Manager for Driver Experience, Wearables and Health InnovationsFord Motor Company

Tyler ShieldsMobile and Application Security Market AnalystForrester Research

John LeabeaterSr. Mobile Architect, Global ITCoca-Cola North America Group

John JacksonProgram Vice President, Mobility Research IDC

+44 (0) 207 368 9484 exchangeinfo@iqpc.comlasvegas.enterprisemobilityexchange.comlasvegas.enterprisemobilityexchange.com | +44 (0) 207 368 9484 | [email protected] to learn more about West Coast EME event:



TOP 15 INVESTMENT PRIORITIES IN 2015WHAT PERCENTAGE OF PRACTITIONERS ARE READY TO INVEST IN THESE SOLUTIONS?

12

5

7

9

11

13

34

6

8

10

12

1415

92%

84%

84%

80%

74%

74%

72%

70%

69%

67%

67%

64%

63%

60%

55%

Mobile Applications Development

Device Security

Data Management and Analytics

Application Security

Mobile Application Management (MAM)

UX (User Experience)

Internet of Things (IoT)

Enterprise Mobility Management (EMM)

Applications Performance Management (APM)

Mobile Device Management (MDM)

Network Security

Cloud Computing

MEAP (Mobile Enterprise App Platform)

Mobile Connectivity

Wearables


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When it comes to filling your sales pipeline, it can be difficult to find the right prospects at the right point in their buying cycle. That’s where the Enterprise Mobility Exchange comes in…

NEEDLE IN A HAYSTACK

VsTraditional Event Exchange Model

Finding a needle in a haystack

£ £

£

Waiting around for the right prospect to find you in a sea of vendors

Presentation, after presentation, after presentation...

And you walk away with stacks of business cards but no real leads

Your pick of the bunch

Pre-arranged meetings with pre-qualified attendees you want to meet with & who want to meet with you!

Closed door, engaged boardroom environment

And you have follow up meetings secured for when you’re back in the office

Now what do I do?


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TOP TAKE-AWAYS

1. USER-CENTERED DESIGN IS MAKING INROADS INTO EMPLOYEE-FACING APPS (FINALLY)

Companies appear to understand that great UX isn’t just for their external customers, but that the same principles must apply to their internal employee customers as well.

In their keynote sessions, both Derek Chan from Alaska Airlines and Sean Kennedy from Amtrak emphasised that really understanding user roles and needs is critical to successful implementation and adoption.

Unfortunately, UX has taken a backseat in many enterprise applications, but we’re finally seeing a recognition that this must change.

2. “MOBILE ONLY” IS THE NEW “MOBILE FIRST”

The concept of “mobile first” thinking has been talked about widely over the past few years, as companies recognise that mobile devices are becoming the primary point of engagement for many consumer interactions.

However, at this year’s event, both Google and Uber were on stage talking about a shift in thinking from “mobile first” to “mobile only”.

Google’s Olivier Colinet emphasised that all the disruptive innovations happening in the broader technology market rely on two fundamentals – mobile and cloud – and therefore they have really become a mobile first business.

Likewise, Uber’s Luis Madrigal explained that Uber exists only because of mobile, and as a result that dictated their entire approach to architecture, development, security and design.

SEE ALSO: Enterprise Mobility Exchange, East Coast: 5 Things We Learned

3. DELIVERY VELOCITY IS KEY FOR MOBILE SUCCESS

With mobile initiatives evolving from just 1-2 or a small handful of projects within organizations to a larger requirement for most (if not all) applications, the challenge of effectively developing and deploying mobile apps can be staggering.

Oracle’s Rob O’Farrell described this problem of “velocity”, meaning enterprises must prepare for both increased scale and speed of delivery. Not only does this require a fundamental change in dev-ops from traditional waterfall methodologies to an agile approach, but also necessitates companies to create efficiencies in how they expose information from back-end systems and tap into a broader set of mobile services.

1. CUSTOMER/USER EXPERIENCE IS CRITICAL AND FAR BROADER THAN MOST PEOPLE ARE THINKING

From the panel discussions on CX to the informal “water cooler” chat, attendees are talking about the importance of CX/UX. And beyond just thinking about UX as “front end” considerations, the reality is sinking in that CX/UX also has big considerations for the back end systems.

A great design without the back end system readiness will ultimately result in a poor quality UX. So, UX needs are paramount and encompass design, user journeys, back end system optimization, etc.

Companies seem to be coming up the learning curve on these aspects.

2. SECURITY MUST BE EVERYONE’S CONCERN

While IT is always thinking about security, especially when each mobile device is now connected to various back end systems, it is becoming clearer that ALL employees must pay proper consideration to security matters. With headlines chronicling breach after breach, no company wants to find themselves as the next such headline.

Security must be contemplated from broad perspectives including device, system, network and data. Only a comprehensive security strategy will truly minimise the likelihood of an “incident”. These challenges were discussed at length by several of the speakers and even during table talks.

3. IOT IS CONSUMING ENTERPRISE MOBILITY

While a lot of the discussion is about “enterprise mobility”, the reality is that mobile devices are merely just “connected things” in the broader realm of IoT.

A closing panel with Toby Redshaw, CEO of Kevington Advisors and Brian Laughlin from Boeing shared how IoT was becoming a more frequent conversation in companies and brings with it a series of challenges that go beyond those only associated to mobile devices.

EUGENE SIGNORINI, MOBILE STRATEGIST, CONSULTANT & THOUGHT LEADER

JEFF WALLACE, FOUNDER & PRESIDENT OF GLOBAL KINETICS

“Great content and very good selection of vendors that provide relevant products

and services in mobility area.”BP, Head of Data, Science Technology


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http://www.enterprisemobilityexchange.com/eme-field-service-automation/articles/event-summary-enterprise-mobility-exchange-east-coast-5-things-we-learned/

SNAPSHOTS


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“Future of mobile technology presented well and vendors to provide solutions to companies interested.”

Allsaints USA Retail

“Very informative and engaging. I enjoyed the presentations and was pleased with the amount of one on one sessions.”

Ahold US

“Having the one-on-one meetings here at the Exchange saves us a tone of time; the days, the weeks, the months that it would take to get that volume of meetings with the correct people and you get to knock it out in a couple of

days here which is very valuable for us.”Mobility Strategist, MOBI Wireless Management



https://www.youtube.com/watch?v=ZBlpecWUoRM&list=PLc_7Ta-9GudvKZ_rkiUxO2JxLsrMh1hwz&index=1

https://www.youtube.com/watch?v=KeJxDsle4Q4&list=PLc_7Ta-9GudvKZ_rkiUxO2JxLsrMh1hwz&index=3


See who sponsored the Exchange...


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Interested in getting involved as a sponsor in the West Coast EME event

CONTACT US NOW FOR 2016

Interested to learn more about West Coast EME event:lasvegas.enterprisemobilityexchange.com | +44 (0) 207 368 9484 | [email protected]




PORTFOLIO CALENDAR

www.EnterpriseMobilityExchange.com

MAY EU.EnterpriseMobilityExchange.com The Netherlands

MARCH www.enterprisemobilityexchange.com London

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US.EnterpriseMobilityExchange.com Atlanta

SEPTEMBER UK.EnterpriseMobilityExchange.com London

SEPTEMBER EnterpriseMobilityExchangeAsia.com Phuket

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NOVEMBER LasVegas.EnterpriseMobilityExchange.com Las Vegas

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Financial ServicesEXCHANGE

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Recent Global Research Partners Include

Mandalay Bay Hotel, Las Vegas, NV

All Exchange venues are very carefully selected. We believe that the backdrop and ambience are crucial to the success of an Exchange. By tying in rich traditions, historic significance and unsurpassed quality at stunning locations around the world; these venues present the perfect setting to conduct business and meet a peer group of senior strategists. The hotels provide a peaceful and productive retreat, ensuring that you are able to focus on your priorities for participating in this Exchange.

Please note that although registration for qualifying delegates includes two nights’ accommodation, we do only have a limited amount of free accommodation so please secure your place early to avoid incurring this as an extra cost.


Staying ConnectedThe Enterprise Mobility Exchange US doesn’t just provide you with a once-a-year opportunity to meet with your peers - through a range of online channels we’re delighted to be able to facilitate all year round learning and networking for the global enterprise mobility community.

Stay connected through twitter, Youtube, LinkedIn and our Online Resource Library to get the latest news, event updates, exclusive videos, whitepapers and much more.

Join the Enterprise Mobility Exchange TODAY!As a member you’ll gain free access to exclusive white papers, case studies, webinars and more www.enterprisemobilityexchange.com

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[email protected]

Join the Enterprise Mobility Exchange TODAY!

As a member you’ll gain free access to exclusive white papers, case studies, webinars and more www.enterprisemobilityexchange.com

Staying Connected

The Enterprise Mobility Exchange US doesn’t just provide you with a once-a-year opportunity to meet with your peers - through a range of online channels we’re delighted to be able to facilitate all year round learning and networking for the global enterprise mobility community.










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enterprise mobilitythe enterprise mobility exchange us doesn’t just provide you with a once-a-year...

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