Enterprise Mobility

Converting Major Industry Trends Into Value Creation

Opportunities

About our presenter…

Josh Lipton serves as CTO for Advantix Solutions Group. During his nearly ten year tenure, he has transformed the company from an early start-up to an established player in the world of complex telecommunications lifecycle management services. With nearly every one of his 34 years spent around technology, he has been an early adopter of emerging tools, allowing Advantix to sustain expansive growth while consistently raising the bar for the industry at large. He regularly contributes to numerous industry sources, publications and forums and participates actively in several early-stage mobility startups.

Introducing Advantix

We are a global leader in telecom analysis and lifecycle management services headquartered in Dallas, TX. Both domestic and international, our clients range from start-ups to members of the Fortune 100 across multiple industries. We believe that true expertise and long lasting value in telecom lifecycle management services requires an unbiased viewpoint and an approach that puts client satisfaction ahead of profit.

Understanding the majority of today’s enterprise mobility challenges requires a firm grasp on the

implications of “the consumerization of IT”

Consumerization of IT

According to Wikipedia, the consumerization of IT is:

“… the increasingly accepted term used to describe the growing tendency for new information technology to emerge first in the consumer market and then spread

into business and government organizations …”

What are consumers demanding in mobility?

Consumers Demands:

• Unlimited device & carrier choice

• Mobile apps for business that are as easy to use and find as consumer apps

• Unfettered use of SMS, high-speed data & location based services

• Immediate access to support and problem resolution

What challenges do these demands raise for IT?

Consumer Demand: Unlimited device & carrier choice

• Not all devices are equally suitable for their work environment

• Managing multiple carrier relationships is complex

• Sourcing and then supporting multiple platforms and equipment types is expensive

What challenges do these demands raise for IT?

Consumer Demand: Mobile apps for business that are as easy to use and find as consumer apps

• How do we govern access to these apps?

• How do we ensure company data is secure?

• How do we find or build these apps?

What challenges do these demands raise for IT?

Consumer Demand: Unfettered use of SMS, high-speed data & location based services

• Messaging use, if uncontrolled can become very expensive quickly

• Unlimited data plans are going away, bandwidth caps limit functionality and shared data plans are still a wildcard

• Location based services expose security concerns

What challenges do these demands raise for IT?

Consumer Demand: Immediate access to support and problem resolution

• IT lacks the resources to provide support for a constantly changing mobility landscape of devices and apps

• Users demand immediate, first-call resolution of mobility problems

• Technologies for remote access, diagnosis, security and control are new with an overwhelming marketplace of choices

In response to these demands and challenges, the IT universe is buzzing with conversation about two tempting but ultimately incomplete solutions:

BYOD – Bring your own device

MDM/MAM – Mobile device & application management software

Two tempting (but incomplete) solutions

BYOD – Bring your own device

The promise: By shifting from a corporate liable environment to one in which users are responsible for bringing their own devices, IT eliminates the cost & support complexity of mobility while immediately solving demands for end user choice and flexibility

Two tempting (but incomplete) solutions

BYOD – Bring your own device

The reality: Consumers are not all-knowing and today’s cool device is tomorrow’s old news (Blackberry anyone?) IT has a responsibility to lead when it comes to technology and this does not have to be incompatible with user choice. As an added bonus, it has been definitively established that a best-in-class corporate managed environment is significantly more cost effective than a BYOD counterpart.

Two tempting (but incomplete) solutions

MDM/MAM – Mobile device & application mgmt

The promise: By deploying MDM/MAM technologies, IT will have the ability to easily provision, manage, secure and support a corporate environment as well as those pesky BYOD users in a highly efficient and cost-effective manner

Two tempting (but incomplete) solutions

MDM/MAM – Mobile device & application mgmt

The reality: While MDM in both paid and free models has tremendous value, IT neither has the bandwidth nor the resources to properly leverage these tools. The typical MDM deployment utilizes on the bare minimum features and ultimately becomes and expensive insurance policy for security concerns leaving the questions of user support, cost control, reporting and governance completely unanswered.

Two tempting (but incomplete) solutions

MDM/MAM – Mobile device & application mgmt

The reality: While MDM in both paid and free models has tremendous value, IT neither has the bandwidth nor the resources to properly leverage these tools. The typical MDM deployment utilizes on the bare minimum features and ultimately becomes and expensive insurance policy for security concerns leaving the questions of user support, cost control, reporting and governance completely unanswered.

So what have we learned so far?

• Enterprises and their employees see tremendous

value in mobility • Realizing that value demands solutions that

require expertise and high resource availability • The motivation and budget to solve problems

exists in the areas of direct cost and time savings provided an alternative solution exists

Thankfully, there’s a solution to these demands and challenges…

Analyze

Optimize

Negotiate

Implement

Verify

Order

Provision

Deploy

Support

Recycle

Usage

Trends

Reports

Invoicing

Security

Mobile Lifecycle Management solves the demand

for unlimited device & carrier choice by…

• applying direct knowledge of platforms and devices to develop policy that bridges the needs of both IT and users

• managing multiple carrier relationships seamlessly

• providing managed support for procurement, provisioning and helpdesk calls on a 12X5 or even 24X7 basis

Mobile Lifecycle Management

solves the demand for business apps that are as easy to use and find as consumer apps by… • successfully implementing and deploying

appropriate enterprise app store solutions to govern access

• bridging relationships with top-tier mobile application developers

• supporting user issues regarding business app functionality

Mobile Lifecycle Management

solves the demand for unfettered use of SMS, high-speed data & location based services by… • developing and then supporting role based

policy that balances personal desires with business considerations

• continuously optimizing feature utilization from a cost control perspective

• working proactively to minimize and bring visibility to excessive data usage

Mobile Lifecycle Management

solves the demand for immediate access to support and problem resolution by… • providing scalable and expert resources to

support users

• delivering first-call resolution for even the most complicated mobile device issues

• supporting the deployment and effective use of mobile device management technologies

Tying it all back together…

Mobile Lifecycle Management addresses the fundamental needs of the enterprise so they can focus on the enormous opportunity a fully

mobilized workforce represents.

When combined with a comprehensive initial spend optimization process, clients are able to solve their challenges while also returning

significant dollars back into their operating budget

… and most importantly…

Solving challenges that your clients have virtually given up on builds strong, enduring and mutually

profitable business relationships

Thank You!