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Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

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Page 1: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research

April 2014

Page 2: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Objectives Qualification Criteria Methodology Cisco commissioned market research to better understand how mobility is impacting enterprises and their adoption of collaboration applications.

Specific objectives include:

§  Identify where organizations are with their mobility strategy

§  Identify mobility initiatives and how these are supported

§  Understand how mobility initiatives differ for customers, employees and partners

§  Measure impact and challenges of mobility initiatives on enterprise and collaboration applications

§  All respondents are manager or above IT Decision Makers (ITDMs) in companies with 100+ employees

§  Must currently have employees who work remotely

§  Must have involvement in purchase decisions for mobile solutions, services and devices

§  Must have basic mobile access solutions in place (wireless access, VPN access or access to cloud solutions)

§  Must currently have or plan to have a mobile device management solution in place

§  1,000 web-based interviews

§  International: United States, Germany, India

§  Approximately 20 minutes in length

§  Data collection took place February 11 – March 11, 2014

US: 400 completes

Germany: 300 completes

India: 300 completes

Background & Methodology

Page 3: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Respondent Profile

20% 11% 9% 8% 8%

US Germany India

MFG IND

UST

RY

Finance/ Insurance

Healthcare Gov Business/ Professional Svcs

22% 16% 15% 8% 8%

MFG Construction Finance/ Insurance

Transportation Gov

23% 9% 8% 7% 6%

MFG Hospitality Utilities Healthcare Biz/ Pro. Svcs; Gov

(Tied)

JOB

LEVE

L IN

T’L

OFF

ICES

52% have offices in more

than one country

76% have offices in more

than one country

33% have offices in more

than one country

CO

MPA

NY

SIZE

60%

40% Mid-Market (100-999

employees) 64%

36%

Mid-Market (100-499

employees) 63%

37%

Mid-Market (100-499

employees)

40% 36% 18% 7% Executive Director Manager Engineer/

Architect

67% 16% 12% 5% Executive Director Engineer/

Architect Manager 42% 31% 20% 7%

Executive Director Manager Engineer/ Architect

REM

OTE

WO

RKER

S

27% 35%

% able to currently work remotely

% expected to work remotely in 12 months

27% 37%

% able to currently work remotely

% expected to work remotely in 12 months

30% 39%

% able to currently work remotely

% expected to work remotely in 12 months

Enterprise (1,000+

employees)

Enterprise (500+ employees)

Enterprise (500+ employees)

Page 4: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Summary of Findings

Page 5: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Mobility strategy and initiatives

65% of those with a mobility strategy believe it is converging with their

cloud strategy

Mobile initiatives today are primarily for employees

50% Organization-wide mobility

strategy

Employees

92% 46% 43%

Customers Partners

Mobile security Mobile device management

Mobile application management

39% Specific mobility

initiatives in place, but no strategy

12% Invested in mobile

technologies

Have an easier time integrating mobile solutions into their IT infrastructure

76% vs. 62%

Are more confident in their mobility security solution

And believe more strongly that employee mobility is a competitive

advantage

75% vs. 60%

96% vs. 85%

Enterprise sized organization are more likely to be supporting customers (50% vs. 39%)

Top mobility initiatives:

67% 60% 57%

Mobile security

MDM

VPN

Wireless infrastructure

Corp. mobile devices

Top 5 mobility initiatives by country:

Mobile security

MDM

MAM

Desktop virtualization

Mobile collab apps

MIM

MAM

MDM

Multi-dev. workspace

BYOD

Security is not in India’s top 5 mobility initiatives

Those with a mobility strategy…

STRATEGY NO STRATEGY

STRATEGY NO STRATEGY

STRATEGY NO STRATEGY

Page 6: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

96% 88% 84% 84% 80% 73% 85%

52% 54%

Employee mobility

Smartphone Tablet

Corporate issued

89%

40%

75% 54%

72%

40%

Employee owned

Laptop

Over three quarters of organizations are supporting corporate issued mobile devices and slightly less than half

of organizations are supporting BYOD

Organizations are enabling employee mobility to:

Increase productivity Increase efficiencies

65% 62%

54% 54% 53% 52%

Improve customer service

Save money

Improve collaboration

Improve employee satisfaction

Major challenges enabling mobility are:

Managing security risks

Increased IT costs

Legend

Nearly half say security risks can prevent them from moving forward with mobility initiatives

Top Challenge in India

Organizations in the US and Germany are more likely to support corporate issued smartphones and tablets

57% in India

Secure user experience

CORPORATE ISSUED

Page 7: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

FUTU

RE

Apps & resources extended to employees Most organizations have already extended apps and resources available in the office to laptops and while some are also being supported on smartphones and tablets today, the expectation is that this will grow significantly in the next few years.

Key capabilities are currently extended to Smartphones more than Tablets

Email/ Calendar

73% 66%

Collaborations Apps

50% 47%

Productivity Apps

37% 47%

Custom Business Apps

32% 32%

UC/ IP Telephony/ VoIP

35% 27%

Virtualized Desktops

14% 20%

Key capabilities will be extended to Tablets more than Smartphones in the future and device form will influence the types of apps and resources extended

Email/ Calendar

96% 96%

Virtualized Desktops

75% 86%

UC/ IP Telephony/ VoIP

84% 87%

Custom Business Apps

82% 89%

Productivity Apps

83% 92%

Collaborations Apps

86% 91%

Top 3 capabilities being extended to both devices today

Top 3 capabilities to be extended to both devices in the future

The US extends more apps and resources to mobile devices than Germany and India

2014

Page 8: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Customer mobility

Mobile websites Mobile apps On-site Wi-Fi

59% 57% 56%

Today, only 45% are using mobility specifically to encourage immediate purchases

Similar to employee based mobility initiatives, security is an ITDM’s biggest concern

Data security and privacy

Technical complexity

Compliance and regulatory

Organizations are using mobility to:

59%

61%

66%

66% Increase customer satisfaction

Increase customer loyalty

Improve brand reputation

Improve brand recognition

This differs in India, where 65% businesses are using mobility to increase revenue per customer

Enterprise sized organizations are more focused on reputation while mid-market is focused on building recognition

Organizations are reaching customers by allowing mobile access to:

42% 46% 60%

Data storage and analysis is a significant challenge

outside the US Rank #6 #2 #2

Page 9: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Mobile collaboration applications

Organizations are using a variety of collaboration apps on mobile devices:

Organizations have adapted nearly a third of their applications for mobile deployment now and plan to increase that amount in the future

31% 42% Over the next 12 months

Behind email/calendar, collaboration apps are the second most common type of app or resource being extended to mobile devices…

Available in the Office

75%

Laptop Smartphone Tablet

77% 50% 47% Currently available

via

Available in the future

Laptop Smartphone Tablet

98% 86% 91%

28% 19%

11%

These apps are primarily accessed by employees

Employees

92% 41% 39%

Customers Partners And this trend is expected to continue in the future

Primary benefits of collaboration apps:

Primary challenges with collaboration apps:

Increased productivity

Increased IT costs

Managing risk

64% 61% 54% 49%

2014 FUTURE

More effective communication

12%

Page 10: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Reaction to Mobile Workspace concept

Organizations would prefer this solution be delivered as a service

interested in the concept

51% Found it compelling

77%

75%

68%

Found it relevant

Found it differentiated

“This solution seems to address most of the

concerns we currently have and can result in

providing seamless and consistent experience to

our employees and customers without

compromising on security.”

41% believe Cisco is the most credible provider of the network,

security, collaboration, data center and management

technologies needed in the mobile workspace solution

ITDMs believe Cisco would be most successful partnering with Microsoft and IBM to deliver the enterprise mobility management software and desktop virtualization software component of the solution

41% 26% 24%

10% 10% 10% 10%

41%

30%

26%

Cloud-based/ SaaS

Hybrid

On-premise

20%

12%

Page 11: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Purchase process for mobile technologies Demand for Mobility is primarily internally driven

Internal External

IT Employees Executives

Specific BU’s

Customers Competitors Regulations

94% 54%

Organizations purchase mobility solutions from a variety of sources:

Directly from the manufacturer

Through a telecom service provider

The top factors considered when selecting a brand for a mobility technology are:

Value

Product features

Compatibility with installed base

Organizations need external expertise for their mobility initiatives, primarily in design

20%

31%

32%

43% Designing

Deploying

Planning

Managing

Mobility funding:

of IT budget was set aside for mobility initiatives during the previous fiscal year

23%

56% 24%

20%

IT LOB

Both

Organizations are spending budget on a variety of mobility initiatives, the top three include:

Mobile security solutions

Mobile devices

Mobile applications

62% expect their mobility budget to increase in the next 12 months

53% 51%

Through a local dealer/reseller

Through cloud XaaS providers

45% 40%

Page 12: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Mobility in India looks very different India’s approach to mobility appears to be…

more strategic easier to implement more secure

… but the reality is that they are doing less than their US and German counterparts

Enterprises represented in India are smaller

And less likely to have multi-national coverage

1,000 - 2,499 employees 17% 10% 25%

2,500 - 4,999 employees 15% 21% 9%

5,000+ employees 28% 12% 6%

52% 76% 33%

Organizations in India are using fewer apps

53 apps

21 apps

10 apps

Available via Smartphone

India has also extended fewer corporate apps and resources to mobile devices

84% 58%

40% 71%

44% 39% 53% 41% 28%

Germany India US

77% 53% 52% 65% 49% 52% 43% 35% 31%

Available via Tablet

Email/ Calendar Collaborations Apps Productivity Apps

Email/ Calendar Collaborations Apps Productivity Apps

Page 13: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Overall Organizational Mobility

Page 14: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

50% 39%

12%

Mid-Market (E) Enterprise (F)

US (A) Germany (B) India (C)

Letters denote significant difference at 95% confidence with higher score noted

Organizational mobility strategy

51% 39%

10%

47%

44%

8%

50%

33%

18%

47%

41%

12%

51% 37%

12%

We have an organization-wide mobility

strategy

We have specific mobility

initiatives in place

We have invested in technologies that enhance mobility

Q1. Which of the following statements best describes your organization’s approach to supporting mobility? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

C

AB

Page 15: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Mid-Market

Enterprise

US

Germany

India

11% 2% 87%

19% 2% 79%

11% 2% 87%

100%

12% 3% 85%

11% 1% 89%

Q2. How would you describe your organization’s approach to mobility? (11-point sliding bar rating scale; 0-4 = “Tactical”, 5 = “Neutral”, 6-10 = “Strategic”) Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

Organizational approach to mobility Tactical (0 to 4)

Neutral (5)

Strategic (6-10)

Page 16: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

30% 1% 69%

46% 1% 53%

30% 1% 69%

27% 1% 72%

32% 1% 67%

Q3. Integrating mobility solutions into your organizations infrastructure is…? (11-point sliding bar rating scale; 0-4 = “Difficult and complex”, 5 = “Neutral”, 6-10 = “East and straightforward”) Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

Ease of integrating mobility solutions

9% 1% 90%

US

Germany

India

Mid-Market

Enterprise

Difficult and complex (0 to 4)

Neutral (5)

Easy and straightforward (6 to 10)

Page 17: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

42%

52%

53%

56%

61%

61%

66%

67% Allowing employees to work from

anywhere is a competitive advantage

BYOD is an inconvenience that we have to deal with

We are pushing all our mobility solutions to the cloud

Mobility infrastructure requirements are driving partner/vendor decisions

Our approach to mobility is converging with our cloud strategy

Upgrading our network infrastructure will be critical to enabling mobility

Delivering a complete workspace environment to workers

Enabling mobility fosters greater collaboration among employees

61%

59%

85% A B

56%

62%

83% A B

48%

56% A

84% A B

50% 56% 81%

AB

45%

43%

85% A B

37% 43% 85%

A B

37%

41%

82% A B

26% 32% 74%

A B

Mid-Market (E) Enterprise (F)

63% 70% E

63%

67%

58% 63%

59%

62%

54%

58%

50%

55%

53% 51%

44% 41%

US (A) Germany (B) India (C)

Q15. To what extent do you agree or disagree that each of the following statements represents your organization? (Top 3 box on a 11-point sliding bar rating scale reported)

Letters denote significant difference at 95% confidence with higher score noted

Organizational attitudes towards mobility

Base sizes: Total = 1000 400 300 300 388 612

Top response

Page 18: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

49% 48% 46% 46% 45% 37% 34% 34% 33%

67% 60% 57% 54% 53% 53% 52% 51% 51%

Total = 1000

Mobile enterprise application platform

Mobile information/ content management

(MIM)

Application virtualization

Corporate issued mobile devices

Mobile collaboration applications

Wireless infrastructure

Desktop virtualization

Mobile applications management (MAM)

Mobile device management (MDM)

VPN Multi-device workspace mobility

Specific organizational mobility initiatives

Mobile security

Unified communications/ VoIP

Employee device and application

self services

Enterprise application storefront

Mobile operator spend management

Video on mobile devices

Q4. Which of the following are a part of your organization’s mobility initiatives or goals?

400 300 300 388 612

US Germany India Mid-Market Enterprise (F)

Mobile security

MDM

VPN

Wireless infrastructure

Corp. mobile devices

Mobile security

MDM

MAM

Desktop virtualization

Mobile collaboration apps

MIM

MAM

MDM

Multi-device workspace

BYOD

Mobile security

MDM

MAM

Wireless infrastructure

Application virtualization

Mobile security

MDM

MAM

Mobile collaboration apps

Desktop virtualization

Employee owned mobile devices

(BYOD)

Page 19: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Total =1,000

On premise versus cloud based mobility services Currently 12 Months From Now

(includes those currently using)

43% 67% 21%

90% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

39% 60% 15%

85% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

46% 54% 16%

84% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

38% 61% 15%

84% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

41% 56% 15%

81% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

38% 53% 12%

79% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

43% 60% 16%

87% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

42% 54% 14%

82% on premise or cloud based

Currently 12 Months From Now (includes those currently using)

43% 52% 16%

79% on premise or cloud based

Cloud based On premise

MO

BILE

DEV

ICE

MG

MT

MO

BILE

APP

MG

MT

MO

BILE

WEB

/VID

EO C

ON

FERE

NC

ING

MO

BILE

INFO

RMAT

ION M

GM

T M

OBI

LE U

NIF

IED C

OM

M M

GM

T N

W A

CC

ESS

POLI

CY

MG

MT

SEC

URI

TY

DES

KTO

P/A

PP V

IRTU

ALI

ZATI

ON

MO

BILE

CO

LLA

BORA

TIO

N A

PPS

74% 81% 61%

94% on premise or cloud based

73% 78% 60%

90% on premise or cloud based

73% 73% 57%

89% on premise or cloud based

70% 82% 60%

92% on premise or cloud based

73% 74% 58%

90% on premise or cloud based

72% 74% 58%

89% on premise or cloud based

74% 86% 64%

95% on premise or cloud based

71% 81% 61%

91% on premise or cloud based

77% 76% 62%

91% on premise or cloud based

Total

Page 20: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Mid-Market

Enterprise

US

Germany

India

9% 91%

17% 1% 82%

6% 94%

1% 99%

10% 1% 89%

8% 92%

Q26. How confident are you in the mobility security solution your organization has in place? (11-point sliding bar rating scale; 0-4 = “Not at all confident”, 5 = “Neutral”, 6-10 = “Extremely confident”) Base Sizes: Total = 1,000, US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

Confidence in mobility security solution Not at all confident (0 to 4)

Neutral (5)

Extremely confident (6 to 10)

Page 21: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

21 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

Have expertise in-house to plan mobility initiatives

Have expertise in-house to manage mobility initiatives

Have expertise in-house to deploy mobility initiatives

Have expertise in-house to design mobility initiatives

77%

66%

55%

67%

Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

Q50/Q51/Q52/Q53. Does your organization have the expertise in house to plan/design/deploy/manage all of your mobility initiatives? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

76%

67%

44%

66%

81%

69%

75%

78%

75%

62%

49%

57%

73%

61%

49%

61%

80%

69%

58%

70% C AC

E AC

E

E

In-house expertise for mobility initiatives

E

Page 22: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

22 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Organizational focus on mobility

92%

75%

81% Delivering mobile applications for employees

Supporting employee mobile devices

46%

79%

83% Delivering mobile applications for customers

Supporting customer mobile devices

43%

80%

80% Delivering mobile applications for partners

Supporting partner mobile devices

Letters denote significant difference at 95% confidence with higher score noted

IMPO

RTA

NT

TO O

RG. S

UC

CES

S

92% support employees with

mobility initiatives

46% support customers with

mobility initiatives

43% support partners with

mobility initiatives

Q5. And who is your organization supporting with its mobility initiatives?; Q6. How important are the following mobility initiatives or objectives to your organization’s success? (Top 2 box ‘very or ‘extremely important’ on a 5-point scale reported)

Base sizes: Total = 1000 Base sizes: Total = 1000 Base sizes: Total = 1000

Base sizes: Total = 914 Base sizes: Total = 467 Base sizes: Total = 422

Page 23: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Employee Mobility 92% support employees with mobility initiatives

Respondents were instructed to consider their “employees” to be their faculty, administrative and facility staff

Page 24: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

89%

72%

75% Smartphones

Laptops

Tablets

88% B C

80% C

52%

84% B C

73% C

54%

96% B C

84%

85%

Mid-Market (E) Enterprise (F)

64%

81% E

67%

75% E

86%

91% E

US (A) Germany (B) India (C)

40%

40%

54% Smartphones

Laptops

Tablets

56% B

46%

61% B

43% B

35%

43%

32%

33%

57% A B

49%

57% E

41%

40%

42%

38%

1%

13%

6% Smartphones

Laptops

Tablets

1%

3%

17% A B

6%

7%

29% A B

0%

1%

1%

11% F

3%

15%

12%

1%

1%

Q16. Which of the following mobile devices does your organization currently support on its corporate resources and networks?; Q17. Which of the following mobile devices does your organization plan on supporting on its corporate resources and networks in the future?

CO

RPO

RATE

IS

SUED

EM

PLO

YEE

O

WN

ED

DO

NO

T

SUPP

ORT

EIT

HER

Letters denote significant difference at 95% confidence with higher score noted

38% of these plan on supporting smartphones in the future (n = 55)

57% of these plan on supporting tablets in the future (n = 126)

Devices supported on organization resources and networks

Top response

Base sizes: Total = 1000 400 300 300 388 612

Base sizes: Total = 1000 400 300 300 388 612

Base sizes: Total = 1000 400 300 300 388 612

Page 25: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

7%

40%

57%

68%

76%

76% Managers/Supervisors

Corporate applications or network resources are available to all staff

Facilities Personnel

Sales Personnel

Field personnel

Executives

77% B

70%

80% B

77%

73%

77%

61%

73% A

72% A

55%

62% A

55%

32%

28%

61% A B

14% B C

4%

1%

Mid-Market (E) Enterprise (F)

76%

76%

75%

76%

66%

69%

52%

60% E

39%

40%

6%

7%

US (A) Germany (B) India (C)

Q23. Which of the following types of employees have access to corporate applications or network resources on their mobile devices?

Letters denote significant difference at 95% confidence with higher score noted

Base sizes: Total = 999 399 300 300 388 611

Employees with access to corporate network

Top response

Page 26: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: Total = 1,000

Available in the Office

Extended to Laptop

Extended to Smartphone

Extended to Tablet

Currently provide access

Planning to provide access In the next year 1 to 2 years 2+ years

Network File Server Access

Intranet Email/ Calendar

Collaboration Apps

Custom Business

Apps

Enterprise Apps

Video Conferencing

UC/ IP Telephony/

VoIP

Virtualized Desktops

Productivity Apps

77% 76% 76% 76% 75% 74% 74% 69% 68% 68%

76%

22%

27%

51%

35%

52%

82%

17%

37%

46%

47% 45%

77%

21%

41% 45%

43% 50%

84%

16%

73%

23%

66% 30%

77%

21%

50% 36%

47% 44%

72%

25%

26%

54%

30%

57%

70% 25%

29%

50%

33%

55%

75%

22%

32%

50%

32%

57%

60% 35%

35%

49%

27%

60%

63% 34%

14%

61%

20%

66%

Access to applications and network resources Total

Page 27: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

27 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

8% 5% 5% 3% 3% 2%

Total = 1000

386 283 296 377 588

Process/ workflow innovation

Increased employee satisfaction/ retention

Delivering a secure, consistent experience

across devices

Improved collaboration/ reduced response times

Cost savings Improved customer service Increased efficiencies

Product/service innovation

Attracting top talent

Outcomes from business to employee mobility

US Germany India Mid-Market Enterprise

Increased productivity

Increased efficiencies

Cost savings

Customer service

Secure, consistent experience

Increased efficiencies

Increased productivity

Customer service

Improved collaboration

Employee satisfaction/retention

Increased productivity

Customer service

Improved collaboration

Increased efficiencies

Employee satisfaction/retention

Increased productivity

Increased efficiencies

Improved collaboration

Customer service

Employee satisfaction/retention

Increased productivity

Increased efficiencies

Cost savings

Customer service

Secure, consistent experience

Increased productivity

Reduced carbon footprint

Reduced physical office space

65% 62% 54% 54% 53%

Most important to organization

45% 46% 33% 39% 35% 31%

Q13. What are you trying to accomplish as an organization by enabling business to employee (B2E) mobility?; Q14. And which is most important to your organization?

19% 15% 12% 10% 10% 7%

52%

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28 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

14% 13% 14% 15% 14% 14% 13% 12% 13%

Total = 1000

400 300 300 388 612

Network/device policy provisioning and

management

Speed of rolling out services and applications

Increased network loads due to additional services/

apps

Implementation, support and mobile carrier costs

Compliance with industry regulations

Increased costs and complexity of BYOD

Network complexity Delivering a secure, consistent user experience across devices anywhere

Increased IT infrastructure costs

Business justification, ROI quantification

Mobile app dev. costs, resources and time to

market

Challenges associated with mobility

US Germany India Mid-Market Enterprise

Q24. What major IT challenges have you encountered or do you expect to encounter as you think about enabling greater mobility for your organization?/ Q25. And are any of these challenges great enough to prevent you from moving forward with mobility initiatives?

Managing security risks

Increased IT inf. costs

Consistent user experience

Network complexity

Compliance

Managing security risks

Increased IT inf. costs

Network complexity

Costs and complexity of BYOD

Compliance

Increased IT inf. costs

Mobile carrier costs

Costs and complexity of BYOD

Increased network loads

Mobile app dev. costs

Managing security risks

Increased IT inf. costs

Network complexity

Consistent user experience

Costs and complexity of BYOD

Managing security risks

Increased IT inf. costs

Consistent user experience

Network complexity

Costs and complexity of BYOD

26% 25% 15% 15% 18% 17% 15% 16% Managing

security risks

Integrating employee owned devices

Leveraging existing infrastructure investments

Ability to rapidly modify operating models

Lack of customized mobile apps for my

business

Lack of mobile applications

53% 51% 42% 39% 38% 37% 35% 35%

35% 35% 34% 34% 32% 32% 31% 29% 29%

Challenge is great enough to prevent them from moving forward with a mobility initiative

Page 29: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Customer Mobility 46% support customers with mobility initiatives

Respondents were instructed to consider their “customers” to include students, patients, travelers/guests, spectators and constituents in addition to traditional customers

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30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

35%

44%

44%

44%

51%

52%

56%

57%

59%

44%

42%

45%

41%

41%

33%

33%

35%

35%

18%

11%

9%

12%

6%

14%

9%

7%

4%

2%

3%

2%

3%

2%

2%

1%

2%

2% Mobile website

Mobile application for loyalty programs*

Mobile application for real-time technical support

Mobile application with identity-aware functionality

Mobile application with location-aware functionality

Enhanced cyber security features

Mobile application for purchasing products or services*

On-site customer Wi-Fi access*

Mobile application for accessing company information*

72% 50% 55%

64% C

60% C

47%

64% C

57% 47%

52% 55% 49%

55% C

59% C

41%

42% 39% 52% B

44% 46% 43%

43% 45% 43%

35% 34% 37%

Mid-Market (E) Enterprise (F)

49% 64% E

49% 61% E

50% 59%

37% 59% E

49% 52%

39% 47%

37% 48% E

38% 47%

29% 39% E

US (A) Germany (B) India (C)

Q8/Q9. Which of the following business to consumer (B2C) mobile solutions or functionalities has your organization implemented or does your organization plan to implement to help you meet your business objectives as they relate to customers? (Asked of those who support customer mobility initiatives; ‘have implemented’ reported in tables).

Have implemented Plan to implement Do not plan to implement Don’t know

Letters denote significant difference at 95% confidence with higher score noted

Customer solutions implemented

Base sizes: Total = 467 151 148 168 163 304

Top response *Response text worded differently for education, please see notes.

Page 31: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

31 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

Timeframe for implementing customer mobility solutions

Q10. What is the time frame for supporting these mobile solutions on your organization’s network? (Asked of those planning to implement customer solutions); Base Sizes: Total = 419; US = 126; Germany = 127; India = 166; Mid-Market = 151; Enterprise = 268

Within 6 months

More than 24 months

19-24 months

13-18 months

7-12 months

0%

5%

21%

51%

23%

Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

0%

8%

20%

47%

24%

1%

2%

24%

52%

21%

0%

5%

19%

53%

23%

0%

5%

29%

50%

16%

1%

5%

17%

51%

26%

F

E

B

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32 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

Q11. Does your organization have any of the following mobility analytics solutions in place? (Asked of those who support customer mobility initiatives) Base Sizes: Total = 467; US = 151; Germany = 148; India = 168; Mid-Market = 163; Enterprise = 304

NET: Any analytics

Social analytics

Onsite location analytics

Online analytics

62%

65%

76%

53%

60%

74%

64%

70%

78%

69%

64%

75%

60%

58%

73%

64%

68%

77%

96% 98% 95% 95% 88% 92%

Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

A A

A A

Analytic tools used

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33 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

45%

51%

53%

56%

57%

58%

59%

61%

66%

66% Increase customer satisfaction

Encourage immediate purchases

Differentiate customer experience

Increase customer mind-share

Increase revenue per customer

Enable new product/service offerings

Engage/capture new customers

Improve brand recognition

Improve brand reputation

Increase customer loyalty

76% C

66%

58%

73% C

65%

61%

61%

57%

64%

66% B

49%

60% B

56%

56%

62%

61%

50%

60%

53%

50%

65% A B

51%

50%

58%

57%

49%

48%

44%

43%

46%

Mid-Market (E) Enterprise (F)

58%

70% E

63%

68%

51%

65% E

58%

59%

47%

63% E

51%

60%

47%

60% E

46%

57% E

46%

54%

46%

44%

US (A) Germany (B) India (C)

Q7. Which of the following customer related business outcomes are you expecting to enable using mobility? (Asked of those who support customer mobility initiatives)

Letters denote significant difference at 95% confidence with higher score noted

Business outcomes from the use of mobility

Base sizes: Total = 467 151 148 168 163 304

Top response

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34 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

39%

40%

42%

43%

48%

49%

50%

51%

64% Customer data security and privacy

Data center infrastructure performance for m-commerce*

Web-based real-time communications over mobile

Integrations with CRM solution

Bandwidth and content delivery

Mobile user experience

Data storage and analysis

Compliance and regulatory

Technical complexity

68% B

60%

63%

52%

46%

56% B

56% B

41%

52% B

42%

46%

60% A B

52% B

33%

57% B

46% B

30%

54% A B

34%

43% A

53% A B

32%

35%

54% A B

34%

33%

52% A B

Mid-Market (E) Enterprise (F)

63%

65%

49%

52%

50%

50%

45%

50%

48%

48%

41%

45%

41%

43%

38%

40%

37%

40%

US (A) Germany (B) India (C)

Q12. Which concerns, if any, does your organization have with supporting customer mobility initiatives? * Response not asked of those in education

Letters denote significant difference at 95% confidence with higher score noted

Base sizes: Total = 1000 400 300 300 388 612

Concerns about customer mobility initiatives

Top response

(N=968)

Page 35: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Mobile Applications and Delivery

Page 36: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

36 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Mid-Market Enterprise

US Germany India

Percent of existing applications adapted to mobile

Q21. Approximately how many applications (custom business, enterprise, productivity, etc.) does your organization currently use?; Q22. Approximately what percent of your existing applications have been adapted/will be adapted to mobile devices?; Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

31%

42%

Current Mean % of applications

currently adapted to mobile devices

Future Mean % of applications

adapted 12 months from now

29 Average # of applications used at org.

31%

42%

28%

40%

33%

44%

30%

42%

31%

42%

53 Apps.

21 Apps.

10 Apps.

16 Apps.

37 Apps.

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37 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

2%

3%

17%

36%

39%

40%

44%

48%

49% HTML5 Mobile Apps

None of these

Don’t know

Hybrid Apps

Virtual Apps/App Streaming

Native Mobile Applications

Virtual desktops

Web to HTML5 Conversion

Cloud-based/ SaaS Apps

39%

53% A

60% A

44%

42%

59% A B

33%

41% A

62% A B

37%

46% A

39%

42%

38%

37%

31%

35%

45% A B

17%

17%

18%

6% B C

2%

0%

3%

1%

1%

Mid-Market (E) Enterprise (F)

43%

54% E

45%

50%

46%

43%

40%

41%

33%

43% E

34%

38%

13%

20% E

3%

3%

4% F

1%

US (A) Germany (B) India (C)

Base sizes: Total = 1000 400 300 300 388 612

Q30. Which of the following methods does your organization use to deliver mobile applications?

Letters denote significant difference at 95% confidence with higher score noted

Current application delivery method

Top response

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38 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

2%

5%

30%

41%

38%

45%

40%

52%

48%

None of these

Don’t know

40%

50% A

56% A

52%

53%

51%

33%

41% A

49% A B

39%

50% A

48% A

39%

37%

38%

39%

40%

45%

27%

33%

33%

9% B C

3%

0%

2%

2%

1%

Mid-Market (E) Enterprise (F)

43%

51% E

51%

53%

42%

39%

42%

47%

35%

40%

38%

43%

22%

35% E

5%

4%

4% F

0%

US (A) Germany (B) India (C)

Q31. And which delivery methods do you plan to use in the next 12 months?

Base sizes: Total = 1000 400 300 300 388 612

Letters denote significant difference at 95% confidence with higher score noted

Future application delivery methods

HTML5 Mobile Apps

Hybrid Apps

Virtual Apps/App Streaming

Native Mobile Applications

Virtual desktops

Web to HTML5 Conversion

Cloud-based / SaaS Apps

Top response

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39 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q37. How important are each of the following for the mobile applications in your organization? (Top 2 box ‘very’ or ‘extremely important’ on a 5-point scale reported) Base Sizes: Total = 1,000, US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

Seamless roaming for data

applications

Seamless roaming for video

applications

Seamless roaming for voice

applications

58%

65%

70%

44%

59%

66%

49%

54%

63%

84%

84%

83%

58%

61%

68%

58%

68%

72%

Letters denote significant difference at 95% confidence with higher score noted

Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

Importance of roaming on public and enterprise networks

A B

A B

A B

A

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40 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q33. Please list the collaboration applications your organization is currently using on mobile devices or plans on using in the future. (Asked of those with collaboration applications in the office or on any mobile device) Base Sizes: Total = 971

Collaboration apps used on mobile devices

5%

6%

11%

12%

19%

28%

Any mention of company or product…

33% 26% 24%

13% 12% 34%

7% 0% 30%

15% 5% 13%

7% 2% 8%

6% 5% 4%

Page 41: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

41 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q34. Who is accessing your mobile collaboration applications? (Asked of those with collaboration applications in the office or on any mobile device) Base Sizes: Total = 971, US = 387; Germany = 292; India = 292; Mid-Market = 374; Enterprise = 597

Employees

Partners

Customers

39%

41%

92%

34%

30%

96%

45%

47%

86%

39%

50%

91%

35%

35%

90%

41%

46%

92%

Letters denote significant difference at 95% confidence with higher score noted

Users accessing mobile collaboration applications Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

B C B

A A

A

A

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42 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

35%

37%

46%

48%

51%

52%

52%

61%

64% Increased productivity

Greater alignment between employees and partners

Greater alignment between employees and customers

Increased employee satisfaction

Better decision-making

Faster decision-making

Increased flexibility to work from anywhere

Faster execution

More effective communication

67%

63%

63%

58%

60%

65%

51%

51%

55%

53%

47%

56% B

48%

46%

61% A B

44%

41%

59% A B

38%

48% A

56% A B

30%

29%

53% A B

26%

33%

49% A B

Mid-Market (E) Enterprise (F)

62%

66%

61%

60%

54%

51%

48%

55% E

48%

54%

42%

51% E

46%

47%

35%

37%

34%

35%

US (A) Germany (B) India (C)

Letters denote significant difference at 95% confidence with higher score noted

Q35. How has your organization benefited, or do you expect your organization to benefit, from mobile collaboration applications? (Asked of those with collaboration applications in the office or on any mobile device)

Base sizes: Total = 971 387 292 292 374 597

Benefits from the use of mobile collaboration applications

Top response

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43 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

26%

39%

41%

42%

45%

49%

54% Increased IT costs

Decreased productivity due to interruptions

Compliance with industry regulations

Interoperability of mobile applications

Increased network loads

Quality of user experience across multiple platforms/devices

Managing risk associated with increased access to data/information

52%

48%

62% A B

50%

45%

53% B

42%

41%

53% A B

36%

36%

57% A B

35%

37%

52% A B

37%

31%

50% A B

13%

28% A

42% A B

Mid-Market (E) Enterprise (F)

51%

55%

49%

49%

44%

45%

41%

44%

38%

43%

39%

39%

30%

24%

US (A) Germany (B) India (C)

Letters denote significant difference at 95% confidence with higher score noted

Q36. What challenges has your organization experienced, or would you expect to experience, when using mobile collaboration applications? (Asked of those with collaboration applications in the office or on any mobile device)

Challenges with mobile collaboration applications

Base sizes: Total = 971 387 292 292 374 597

Top response

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44 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

47%

53%

61% We purchase pre-packaged 3rd party

applications

We design in-house custom mobile applications

We purchase custom-built mobile applications

62%

60%

62%

51%

57%

54%

51% C

48% C

39%

Mid-Market (E) Enterprise (F)

60%

62%

47%

58% E

45%

47%

US (A) Germany (B) India (C)

46%

49%

49%

56% Directly from the manufacturer

Through a local dealer/distributor/ reseller/value added reseller

Through a telecommunications service provider

Through an app store

62% C

63% C

43%

43%

44%

63% A B

40%

48% A

61% A B

40%

47%

52% A

51%

60% E

51%

48%

50%

49%

52% F

43%

Q27. Which of the following describes your organization’s approach to mobile applications?; Q28. From where does your organization currently purchase mobile applications? (*Asked of those who purchase mobile applications at Q27); Q29. Which of the following best describes how your organization approaches custom mobile applications? (**Asked of those who purchase custom mobile applications at Q27)

44%

56% We purchase around our business’ needs

and adjust infrastructure as needed

We purchase around our current infrastructure

55%

51%

61%

44%

49%

38%

57%

55%

41%

45%

PURCHASING MOBILE APPLICATIONS*

CUSTOM MOBILE APPLICATIONS**

Letters denote significant difference at 95% confidence with higher score noted

Approach to purchasing mobile applications APPROACH TO MOBILE APPLICATIONS

Top response

Base sizes: Total = 1000 400 300 300 388 612

Base sizes: Purchase Mobile Apps = 850 330 254 266 319 531

Base sizes: Purchase Custom Mobile Apps = 536 202 172 162 188 348

Page 45: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

45 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

Importance of mobile support when purchasing an app

Q32. When purchasing an application for your organization, how important is mobile device support? Base Sizes: Total = 1,000, US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

Very important

Not at all important

Somewhat important

Important

Extremely important

1%

14%

19%

34%

32%

Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

1%

20%

18%

34%

26%

1%

15%

25%

34%

25%

0%

3%

13%

34%

47%

1%

16%

21%

32%

29%

1%

12%

18%

35%

34%

C C

AC

AB

Page 46: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Mobile Workspace Solution

Page 47: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

47 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Mobile Workspace Solution enables businesses and IT to embrace transitions in end user computing by simplifying delivery of complete mobile workspace environments that are productive, flexible, collaborative and secure.   The solution delivers increased business efficiency and agility by providing users with consistent, seamless and secure access to any combination of applications, content and communications on any mobile or fixed device in any location across any wired or wireless/mobile network.   The comprehensive solution backed by validated designs, services and a solution roadmap combines Company A’s network, security, collaboration, data center and management technologies with Company B’s enterprise mobility management software (including MDM, MAM and MIM) and desktop virtualization software to deliver an end-to-end mobile workspace solution that meets users’ evolving mobility and device needs.  

Business Benefits: Robust support for enterprise mobility and BYOD with the only complete hardware, software and services mobile workspace solution designed to meet all application and work-style needs Enhanced compliance and risk mitigation enabled by centralized control of devices, data, applications, communications and infrastructure with comprehensive integrated security Lower cost and improved ROI realized by an optimized infrastructure, simplified operations and investment protection to best meet different work styles

IT Benefits: Integrated mobile workspace solution that uniquely brings together the complete technology stack required to securely host, manage and deliver apps, communications and data Best in class technologies building on Company A’s Networking, Security, Data Center and Collaboration technologies together with Company B’s mobile enterprise management and virtualization technologies Faster, simpler planning and deployment of workspace solutions with modular architecture, validated designs, systems roadmap, end-to-end support and services Reduced mobile application costs and time to market with seamless support for all application delivery models (native, web, HTML5, virtual, SaaS)

User Benefits: Seamless mobile workspace experience across multiple devices with consistent access to al l applications, data and collaboration services from any location Choice, freedom and flexibility to be successful and productive anywhere on any device to best meet different work styles

Comprehensive Mobile Workspace Solution CONCEPT DESCRIPTION

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48 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

68%

75%

77%

51%

“This solution seems to address most of the concerns we currently have and can result in providing seamless and consistent experience to our employees and customers without compromising on security.” – US “Security, simple, BYOD, MDM, SaaS, virtual support –have all that is needed” – India “Provides a complete mobile work environment and the needs and possible problems are solved comprehensively” – Germany “Productivity will increase. Solution is flexible and secure. Customer will benefit and business will increase. Fast and rapid growth with ease of management.” – India “It would simplify the process by having a single company to handle all of our mobile and cloud based futures.” – US “Seems to be comprehensive and complete – I generally look at new offers of this kind in order to find ways to improve things for our company.” - Germany

Solution is differentiated

Solution is compelling

Solution is relevant to my organization

39%

47% A

72% A B

72%

68%

92% A B

70%

75%

82% A

59%

62%

87% A B

Mid-Market (E) Enterprise (F)

45%

55% E

73%

79% E

72%

77%

63%

71% E

US (A) Germany (B) India (C)

Base sizes: Total = 1000 400 300 300 388 612

Letters denote significant difference at 95% confidence with higher score noted

Q40. Based on the description you just read, how interested would you be in adopting this solution for your organization? (Top 2 box ‘very’ or ‘extremely interested’ on a 5-point scale reported); Q42. And to what extent do you agree or disagree that this solution is….? (Top 2 box ‘agree’ or ‘strongly agree’ on a 5-point scale reported)

Interest in Mobile Workspace Solution concept RE

ASO

NS

FOR

INTE

REST

REAS

ON

S FO

R LA

CK

OF

INTE

REST

“We have a solution already in place.” – US “We still have to look more intensely into this concept and we will have to go through what would be interesting for us.” – Germany “With an org that is the size of mine, it will be difficult to implement.” – US “This would be a big shift in the current mobile structure of our company and would require a lot of preparation and restructuring.” - Germany “BYOD compliance has been a bottle and a classical case of technology lock in for us.”- India “We are never going to initiate BYOD – there’s a security issue involved in anything to which we cannot control accessibility, reliability and compatibility with our proprietary systems. We are not going to allow mobility without secure compliance to our strict standards.” - US

Interest in solution

Top response

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49 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

2%

5%

1%

1%

1%

4%

6%

7%

12%

20%

41% Cisco

Don’t know

Ruckus

Aruba

Brocade

Huawei

Juniper

Verizon

AT&T

HP

44% C

40%

37%

11%

21% A

32% A B

15% B

9%

12%

12% B C

5%

3%

5%

7%

9% A

0%  

6%

6%

1%

4% A C

1%

1%

1%

1%

0% 2% C

0%

9% B

3% 0%

3% 3% 0%

Mid-Market (E) Enterprise (F)

42%

40%

19%

21%

12%

12%

7%

7%

8%

6%

3%

4%

2%

1%

1%

1%

0%

1%

6%

4%

2% 2%

US (A) Germany (B) India (C)

None of these/Other

Letters denote significant difference at 95% confidence with higher score noted

Q43. Which of the following companies has the expertise to deliver the network, security, collaboration, data center and management technologies needed to best provide a comprehensive mobile workspace solution?

Brand with expertise for Mobile Workspace Solution

Base sizes: Total = 1000 400 300 300 388 612 Top response

Page 50: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

50 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

2%

5%

10%

10%

10%

10%

24%

26% Microsoft

MobileIron

Dell

Oracle

SAP

Citrix

VMware/AirWatch

IBM

23%

18%

41% A B

19%

28%

28%

17% BC

5%

6%

13% C

13% C

3%

8% 15% 8%

12% 7% 9%

3%

9% A C

2%

2% 2% 2%

Mid-Market (E) Enterprise (F)

32% B

23%

21% 26%

10%

11%

10%

10%

9%

11%

8%

11%

6%

4%

2%

3%

US (A) Germany (B) India (C)

Base sizes: Total = 397 176 121 100 160 237

Letters denote significant difference at 95% confidence with higher score noted

Q44. And which of the following companies could you see partnering with Cisco to best deliver the enterprise mobility management software (including MDM, MAM and MIM) and desktop virtualization software needed to provide a comprehensive mobile workspace solution. (Filtered by those who selected Cisco as the brand with expertise to offer the mobile workspace solution)

Credible partner for Cisco

Top response

Page 51: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

51 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

41%

30%

26%

2%

Mid-Market (E) Enterprise (F)

US (A) Germany (B) India (C)

Letters denote significant difference at 95% confidence with higher score noted

35%

32%

30%

4%

41%

32%

24%

3%

50%

26%

24%

41%

29%

27%

3%

42%

31%

26%

2%

Cloud based/ SaaS

Hybrid

On premise

Q45. Which of the following would be your preferred delivery option of this mobile workspace solution? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

Delivery preferences for Mobile Workspace Solution

Don’t know

A B

Page 52: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Purchase Process

Page 53: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

53 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

36% 34% 30% 27% 22% 22% 20% 19% 19% 15% 13% 12%

Total = 1000

400 300 300 388 612

Mobile security Broadband Desktop virtualization

Unified communications/

IP telephony/ VoIP

Wireless infrastructure

Application virtualization

Collaboration applications

Enterprise mobility management

(MDM/MAM/MIM)

Mobile applications

Mobile devices Staff/training VPN

Mobility investments

US Germany India Mid-Market Enterprise

Q58. Where is the majority of your mobility spend going?

Mobile devices

Mobile security

Mobile applications

Wireless infrastructure

Enterprise mobility mgmt

Mobile security

Enterprise mobility mgmt

Mobile applications

Collaboration apps

Desktop virtualization

Mobile applications

Application virtualization

Collaboration apps

Enterprise mobility mgmt

Mobile devices

Mobile devices

Mobile security

Mobile applications

Enterprise mobility mgmt

Collaboration apps

Mobile security

Mobile devices

Mobile applications

Enterprise mobility mgmt

Application virtualization

Page 54: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

54 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

40%

45%

51%

53% Directly from the manufacturer

Through cloud XaaS providers

Through a local dealer/distributor/ reseller/value added reseller

Through a telecommunications service provider

55% C

56% C

46%

46%

46%

64% A B

37%

44% A

58% A B

30%

38% A

56% A B

Mid-Market (E) Enterprise (F)

45%

57% E

53%

51%

50% F

42%

41%

40%

US (A) Germany (B) India (C)

Base sizes: Total = 1000 400 300 300 388 612

Letters denote significant difference at 95% confidence with higher score noted

Q47. From where does your organization typically purchase technologies that support mobility?

Purchase channels for mobility technologies

Top response

Page 55: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

55 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

40%

32%

27% 1%

Mid-Market (E) Enterprise (F)

US (A) Germany (B) India (C)

Letters denote significant difference at 95% confidence with higher score noted

43%

30%

26%

2%

41%

32%

25%

2%

34%

37%

29%

39%

31%

28%

2%

40%

33%

26% 1%

As a fully integrated

solution from a single vendor

An integrated and pre-tested solution from

multiple vendors

As separate products

from best in breed

vendors

Q49. How does your organization prefer to purchase mobility solutions (excluding devices)? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

Don’t know

Purchase preference

C

A

Page 56: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

56 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

18%

27%

35%

54%

40%

48%

55%

64%

94%

IT Department

Net: Internal

Net: External

Industry/Government regulations

Competitors

Customers

Specific business units (e.g., sales, marketing, operations, etc.)

Executive leadership

Employees

94%

94%

95%

59%

62%

72% A B

54%

47%

63% A B

48%

44%

53% B

36%

41%

45% A

45%

54% A

68% A B

32%

33%

43% A B

20%

31% A

33% A

14%

17%

25% A B

Mid-Market (E) Enterprise (F)

95%

93%

63%

64%

55%

55%

46%

50%

36%

43% E

49%

58% E

30%

39% E

24%

30% E

18%

18%

US (A) Germany (B) India (C)

Base sizes: Total = 1000 400 300 300 388 612

Letters denote significant difference at 95% confidence with higher score noted

Q46. Who or what is driving the demand for greater mobility at your organization?

Parties driving demand for mobility

Top response

Page 57: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

57 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

26%

31%

43% Giving final authorization or approval

of purchase

Setting the overall strategy or direction

Specifying or selecting brands or vendors

43%

40%

47%

20%

30% A

46% A B

18%

27% A

35% A B

Mid-Market (E) Enterprise (F)

46%

41%

34%

29%

27%

25%

US (A) Germany (B) India (C)

Base sizes: Total = 1000 400 300 300 388 612

Letters denote significant difference at 95% confidence with higher score noted

Q59. Thinking about your organization’s mobility strategy and purchases, are each of the following decisions made by a single individual or a group of individuals?

73%

67%

55% Giving final authorization or approval

of purchase

Setting the overall strategy or direction

Specifying or selecting brands or vendors

55%

57%

53%

80% B C

65% C

54%

82% B C

72% C

65%

51%

58% A

62%

70% A

72%

74%

Base sizes: Total = 1000 400 300 300 388 612

DECISIONS MADE BY SINGLE INDIVIDUAL

DECISIONS MADE BY GROUP OF INDIVIDUALS OR COMMITTEE

Approach to mobility related decisions

Top response

Page 58: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

58 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

56% 51% 51% 49% 46% 45% 43% 43% 39% 35% 29% 24%

Total = 1000

400 300 300 388 612

Good value for the money

Customer reviews

Recs from colleagues or

coworkers

Recs from industry analysts

Recs from IT consultants or

other third parties

Brand name/reputation

Manufacturer service and

technical support

Ease of use, configuration, installation,

maintenance

Compatibility with installed

base of products

Product features Industry/ magazine reviews

Recs from telecom service

providers

US Germany India Mid-Market Enterprise

Q48. What are the most important factors your organization takes into account when selecting brands or manufacturers of technologies that support mobility?

Product features

Good value for money

Compatibility with products

Ease of use, install & maint.

Service & tech support

Good value for money

Compatibility with products

Service & tech support

Product features

Industry analyst recs

Good value for money

Ease of use, install & maint.

Brand name/ reputation

Customer reviews

Compatibility with products

Good value for money

Compatibility with products

Product features

Ease of use, install & maint.

Service & tech support

Good value for money

Product features

Ease of use, install & maint.

Compatibility with products

Service & tech support

Important factors for selecting mobility brands

Page 59: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

59 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

IT: $151 M Mobility: $33 M

IT: $29 M Mobility: $7 M

IT: $47 M Mobility: $20 M

IT: $100 M Mobility: $20 M

IT: $156 M Mobility: $31 M

56%

24%

20%

Mid-Market (E) Enterprise (F)

US (A) Germany (B) India (C)

Letters denote significant difference at 95% confidence with higher score noted

63% 20%

17%

54%

26%

20%

50%

27%

23%

54%

23%

23%

56% 25%

18%

IT funded

Funded by line of business

Jointly funded

Q54-Q57. See notes section for question text Base Sizes: Total = 1,000; US = 400; DE = 300; India = 300; Mid-Market = 388; Enterprise = 612

IT budget: $106 M Mobility budget: $24 M

Budget and funding for mobility initiatives

BC A A

A

F

58% expect

increase

49% expect

increase

82% expect

increase

55% expect

increase

67% expect

increase

62% expect mobility budget to

increase in next 12 months

Page 60: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Appendix

Page 61: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

61 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: US = 400

On premise versus cloud based mobility services Currently

32% 76% 17%

92% on premise or cloud based

Currently

33% 59% 13%

80% on premise or cloud based

Currently

42% 52% 13%

81% on premise or cloud based

Currently

29% 66% 12%

83% on premise or cloud based

Currently

32% 59% 11%

79% on premise or cloud based

Currently

31% 51% 9%

74% on premise or cloud based

Currently

36% 64% 12%

88% on premise or cloud based

Currently

34% 53% 9%

79% on premise or cloud based

Currently

36% 49% 11%

74% on premise or cloud based

Cloud based On premise

64% 81% 51%

94% on premise or cloud based

62% 74% 49%

87% on premise or cloud based

63% 68% 46%

84% on premise or cloud based

57% 81% 49%

89% on premise or cloud based

60% 74% 47%

87% on premise or cloud based

60% 71% 49%

83% on premise or cloud based

64% 89% 58%

95% on premise or cloud based

57% 78% 50%

85% on premise or cloud based

70% 74% 55%

89% on premise or cloud based

US

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

MO

BILE

DEV

ICE

MG

MT

MO

BILE

APP

MG

MT

MO

BILE

WEB

/VID

EO C

ON

FERE

NC

ING

MO

BILE

INFO

RMAT

ION M

GM

T M

OBI

LE U

NIF

IED C

OM

M M

GM

T N

W A

CC

ESS

POLI

CY

MG

MT

SEC

URI

TY

DES

KTO

P/A

PP V

IRTU

ALI

ZATI

ON

MO

BILE

CO

LLA

BORA

TIO

N A

PPS

Page 62: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

62 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Germany = 300

On premise versus cloud based mobility services Currently

42% 66% 23%

86% on premise or cloud based

Currently

40% 62% 16%

86% on premise or cloud based

Currently

43% 55% 16%

82% on premise or cloud based

Currently

34% 63% 14%

83% on premise or cloud based

Currently

40% 53% 15%

77% on premise or cloud based

Currently

38% 57% 15%

81% on premise or cloud based

Currently

43% 61% 20%

84% on premise or cloud based

Currently

42% 55% 19%

78% on premise or cloud based

Currently

43% 52% 16%

78% on premise or cloud based

Cloud based On premise

77% 77% 61%

92% on premise or cloud based

74% 73% 59%

88% on premise or cloud based

75% 69% 55%

88% on premise or cloud based

72% 82% 61%

93% on premise or cloud based

75% 67% 54%

88% on premise or cloud based

76% 71% 58%

89% on premise or cloud based

75% 80% 61%

94% on premise or cloud based

77% 80% 63%

95% on premise or cloud based

78% 73% 61%

90% on premise or cloud based

Germany

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

MO

BILE

DEV

ICE

MG

MT

MO

BILE

APP

MG

MT

MO

BILE

WEB

/VID

EO C

ON

FERE

NC

ING

MO

BILE

INFO

RMAT

ION M

GM

T M

OBI

LE U

NIF

IED C

OM

M M

GM

T N

W A

CC

ESS

POLI

CY

MG

MT

SEC

URI

TY

DES

KTO

P/A

PP V

IRTU

ALI

ZATI

ON

MO

BILE

CO

LLA

BORA

TIO

N A

PPS

Page 63: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

63 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: India = 300

On premise versus cloud based mobility services Currently

58% 57% 24%

91% on premise or cloud based

Currently

46% 60% 16%

90% on premise or cloud based

Currently

55% 55% 21%

90% on premise or cloud based

Currently

55% 51% 20%

86% on premise or cloud based

Currently

54% 54% 20%

88% on premise or cloud based

Currently

47% 52% 15%

84% on premise or cloud based

Currently

52% 55% 19%

89% on premise or cloud based

Currently

54% 54% 18%

90% on premise or cloud based

Currently

53% 57% 22%

87% on premise or cloud based

Cloud based On premise

85% 87% 75%

97% on premise or cloud based

85% 87% 77%

95% on premise or cloud based

83% 86% 72%

97% on premise or cloud based

87% 82% 73%

96% on premise or cloud based

90% 83% 77%

95% on premise or cloud based

85% 82% 71%

96% on premise or cloud based

86% 87% 76%

97% on premise or cloud based

84% 85% 75%

95% on premise or cloud based

85% 81% 71%

95% on premise or cloud based

India

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

MO

BILE

DEV

ICE

MG

MT

MO

BILE

APP

MG

MT

MO

BILE

WEB

/VID

EO C

ON

FERE

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MO

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RMAT

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GM

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OM

M M

GM

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W A

CC

ESS

POLI

CY

MG

MT

SEC

URI

TY

DES

KTO

P/A

PP V

IRTU

ALI

ZATI

ON

MO

BILE

CO

LLA

BORA

TIO

N A

PPS

Page 64: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

64 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Mid-Market = 388

On premise versus cloud based mobility services Currently

40% 61% 16%

85% on premise or cloud based

Currently

36% 54% 10%

80% on premise or cloud based

Currently

43% 48% 13%

78% on premise or cloud based

Currently

38% 58% 13%

83% on premise or cloud based

Currently

38% 48% 11%

75% on premise or cloud based

Currently

38% 47% 10%

75% on premise or cloud based

Currently

42% 54% 14%

81% on premise or cloud based

Currently

38% 48% 11%

75% on premise or cloud based

Currently

40% 46% 12%

74% on premise or cloud based

Cloud based On premise

71% 75% 53%

93% on premise or cloud based

68% 72% 53%

86% on premise or cloud based

68% 68% 50%

86% on premise or cloud based

67% 81% 57%

91% on premise or cloud based

71% 67% 52%

86% on premise or cloud based

70% 69% 52%

86% on premise or cloud based

70% 82% 58%

93% on premise or cloud based

67% 76% 54%

89% on premise or cloud based

74% 72% 56%

89% on premise or cloud based

Mid-Market

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

MO

BILE

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MG

MT

MO

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APP

MG

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MG

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SEC

URI

TY

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KTO

P/A

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TIO

N A

PPS

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65 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Enterprise = 612

On premise versus cloud based mobility services Currently

45% 71% 23%

92% on premise or cloud based

Currently

41% 64% 18%

87% on premise or cloud based

Currently

48% 57% 18%

88% on premise or cloud based

Currently

38% 62% 16%

84% on premise or cloud based

Currently

42% 61% 17%

86% on premise or cloud based

Currently

38% 57% 14%

81% on premise or cloud based

Currently

44% 64% 18%

90% on premise or cloud based

Currently

45% 58% 17%

86% on premise or cloud based

Currently

44% 56% 18%

82% on premise or cloud based

Cloud based On premise

76% 86% 67%

95% on premise or cloud based

76% 81% 65%

92% on premise or cloud based

75% 77% 61%

91% on premise or cloud based

72% 82% 61%

93% on premise or cloud based

75% 79% 62%

92% on premise or cloud based

73% 78% 61%

90% on premise or cloud based

77% 88% 68%

97% on premise or cloud based

74% 84% 65%

92% on premise or cloud based

78% 79% 65%

92% on premise or cloud based

Enterprise

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

12 Months From Now (includes those currently using)

MO

BILE

DEV

ICE

MG

MT

MO

BILE

APP

MG

MT

MO

BILE

WEB

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EO C

ON

FERE

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RMAT

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GM

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M M

GM

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CC

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POLI

CY

MG

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SEC

URI

TY

DES

KTO

P/A

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N A

PPS

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66 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: US = 400

90% 88% 87% 91% 86% 86% 83% 86% 76% 70%

82%

16%

27%

48%

40% 42%

89%

10%

40% 43%

52% 38%

83%

15%

52% 37%

56% 36%

90%

9%

84%

15%

77%

19%

82%

15%

58% 32%

53% 37%

77%

19%

31%

50%

37%

49%

70% 21%

30%

46%

38%

45%

78%

19%

30%

49%

35%

50%

62% 30%

40% 44%

34%

48%

72%

25%

20%

53%

30%

53%

US Access to applications and network resources

Available in the Office

Extended to Laptop

Extended to Smartphone

Extended to Tablet

Currently provide access

Planning to provide access In the next year 1 to 2 years 2+ years

Network File Server Access

Intranet Email/ Calendar

Collaboration Apps

Custom Business

Apps

Enterprise Apps

Video Conferencing

UC/ IP Telephony/

VoIP

Virtualized Desktops

Productivity Apps

Page 67: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

67 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: Germany = 300

72% 74% 72% 70% 69% 71% 67% 53% 64% 69%

72%

27%

33%

49%

38% 50%

72%

27%

39% 45%

52% 39%

73%

25%

40% 48%

43% 50%

79%

21%

71% 25%

65% 30%

69% 29%

44% 41%

49% 40%

69% 29%

27%

52%

37%

48%

67% 30%

30%

52%

39% 50%

67% 30%

45% 45%

44% 47%

53% 44%

38% 51%

28%

60%

49% 46%

12%

64%

20%

63%

Germany Access to applications and network resources

Available in the Office

Extended to Laptop

Extended to Smartphone

Extended to Tablet

Currently provide access

Planning to provide access In the next year 1 to 2 years 2+ years

Network File Server Access

Intranet Email/ Calendar

Collaboration Apps

Custom Business

Apps

Enterprise Apps

Video Conferencing

UC/ IP Telephony/

VoIP

Virtualized Desktops

Productivity Apps

Page 68: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

68 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: India = 300

66% 64% 65% 61% 67% 61% 68% 63% 61% 63%

72%

26%

22%

56%

22%

71%

81%

19%

28%

53%

31%

65%

71%

27%

24%

58%

20%

77%

76%

23%

53% 36%

43% 53%

76%

24%

41% 40%

35% 62%

66% 33%

14%

65%

9%

84%

73%

27%

25%

55%

18%

77%

75%

21%

23%

54%

15%

79%

65% 34%

24%

57%

16%

80%

65% 34%

9%

67%

4%

89%

India Access to applications and network resources

Available in the Office

Extended to Laptop

Extended to Smartphone

Extended to Tablet

Currently provide access

Planning to provide access In the next year 1 to 2 years 2+ years

Network File Server Access

Intranet Email/ Calendar

Collaboration Apps

Custom Business

Apps

Enterprise Apps

Video Conferencing

UC/ IP Telephony/

VoIP

Virtualized Desktops

Productivity Apps

Page 69: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

69 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: Mid-market = 388

72% 69% 69% 68% 68% 66% 68% 61% 61% 58%

78%

20%

26%

45%

37% 51%

84%

14%

31%

41%

45% 47%

76%

20%

34%

43%

40% 51%

87%

12%

73% 18%

67% 28%

79%

16%

49% 28%

46% 45%

69% 25%

25%

44%

28%

56%

71% 23%

26%

45%

33%

54%

73%

20%

26%

45%

28%

57%

59% 34%

34%

42%

29%

59%

65% 30%

13%

50%

20%

62%

Mid-Market Access to applications and network resources

Available in the Office

Extended to Laptop

Extended to Smartphone

Extended to Tablet

Currently provide access

Planning to provide access In the next year 1 to 2 years 2+ years

Network File Server Access

Intranet Email/ Calendar

Collaboration Apps

Custom Business

Apps

Enterprise Apps

Video Conferencing

UC/ IP Telephony/

VoIP

Virtualized Desktops

Productivity Apps

Page 70: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

70 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office? And which have you made available to employees on mobile devices? / Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: Enterprise = 612

81% 81% 80% 80% 79% 79% 77% 75% 73% 74%

76%

23%

28%

53%

34%

52%

81%

18%

40% 49%

48% 44%

77%

22%

45% 47%

44% 49%

82%

18%

73%

25%

65% 31%

75%

24%

50% 40%

47% 44%

74%

26%

26%

60%

31%

58%

70% 26%

30%

53%

32%

56%

75%

23%

35%

52%

34%

58%

61% 35%

36% 53%

27%

61%

62% 36%

15%

66%

20%

68%

Enterprise Access to applications and network resources

Available in the Office

Extended to Laptop

Extended to Smartphone

Extended to Tablet

Currently provide access

Planning to provide access In the next year 1 to 2 years 2+ years

Network File Server Access

Intranet Email/ Calendar

Collaboration Apps

Custom Business

Apps

Enterprise Apps

Video Conferencing

UC/ IP Telephony/

VoIP

Virtualized Desktops

Productivity Apps

Page 71: Enterprise Mobility Landscape Wave II - Cisco · Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

Thank you.