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Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research April 2014

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  • Enterprise Mobility Landscape Wave II Strategic Marketing – Custom Market Research

    April 2014

  • 2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Objectives Qualification Criteria Methodology Cisco commissioned market research to better understand how mobility is impacting enterprises and their adoption of collaboration applications.

    Specific objectives include:

    §  Identify where organizations are with their mobility strategy

    §  Identify mobility initiatives and how these are supported

    §  Understand how mobility initiatives differ for customers, employees and partners

    §  Measure impact and challenges of mobility initiatives on enterprise and collaboration applications

    §  All respondents are manager or above IT Decision Makers (ITDMs) in companies with 100+ employees

    §  Must currently have employees who work remotely

    §  Must have involvement in purchase decisions for mobile solutions, services and devices

    §  Must have basic mobile access solutions in place (wireless access, VPN access or access to cloud solutions)

    §  Must currently have or plan to have a mobile device management solution in place

    §  1,000 web-based interviews

    §  International: United States, Germany, India

    §  Approximately 20 minutes in length

    §  Data collection took place February 11 – March 11, 2014

    US: 400 completes

    Germany: 300 completes

    India: 300 completes

    Background & Methodology

  • 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Respondent Profile

    20% 11% 9% 8% 8%

    US Germany India

    MFG IND

    UST

    RY

    Finance/ Insurance

    Healthcare Gov Business/ Professional Svcs

    22% 16% 15% 8% 8%

    MFG Construction Finance/ Insurance

    Transportation Gov

    23% 9% 8% 7% 6%

    MFG Hospitality Utilities Healthcare Biz/ Pro. Svcs; Gov

    (Tied)

    JOB

    LEVE

    L IN

    T’L

    OFF

    ICES

    52% have offices in more

    than one country

    76% have offices in more

    than one country

    33% have offices in more

    than one country

    CO

    MPA

    NY

    SIZE

    60%

    40% Mid-Market (100-999

    employees) 64%

    36%

    Mid-Market (100-499

    employees) 63%

    37%

    Mid-Market (100-499

    employees)

    40% 36% 18% 7% Executive Director Manager Engineer/ Architect

    67% 16% 12% 5% Executive Director Engineer/ Architect Manager

    42% 31% 20% 7% Executive Director Manager Engineer/ Architect

    REM

    OTE

    WO

    RKER

    S

    27% 35%

    % able to currently work remotely

    % expected to work remotely in 12 months

    27% 37%

    % able to currently work remotely

    % expected to work remotely in 12 months

    30% 39%

    % able to currently work remotely

    % expected to work remotely in 12 months

    Enterprise (1,000+

    employees)

    Enterprise (500+ employees)

    Enterprise (500+ employees)

  • Summary of Findings

  • 5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Mobility strategy and initiatives

    65% of those with a mobility strategy believe it is converging with their

    cloud strategy

    Mobile initiatives today are primarily for employees

    50% Organization-wide mobility

    strategy

    Employees

    92% 46% 43%

    Customers Partners

    Mobile security Mobile device management

    Mobile application management

    39% Specific mobility

    initiatives in place, but no strategy

    12% Invested in mobile

    technologies

    Have an easier time integrating mobile solutions into their IT infrastructure

    76% vs. 62%

    Are more confident in their mobility security solution

    And believe more strongly that employee mobility is a competitive

    advantage

    75% vs. 60%

    96% vs. 85%

    Enterprise sized organization are more likely to be supporting customers (50% vs. 39%)

    Top mobility initiatives:

    67% 60% 57%

    Mobile security

    MDM

    VPN

    Wireless infrastructure

    Corp. mobile devices

    Top 5 mobility initiatives by country:

    Mobile security

    MDM

    MAM

    Desktop virtualization

    Mobile collab apps

    MIM

    MAM

    MDM

    Multi-dev. workspace

    BYOD

    Security is not in India’s top 5 mobility initiatives

    Those with a mobility strategy…

    STRATEGY NO STRATEGY

    STRATEGY NO STRATEGY

    STRATEGY NO STRATEGY

  • 6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    96% 88% 84% 84% 80% 73% 85%

    52% 54%

    Employee mobility

    Smartphone Tablet

    Corporate issued

    89%

    40%

    75% 54%

    72%

    40%

    Employee owned

    Laptop

    Over three quarters of organizations are supporting corporate issued mobile devices and slightly less than half

    of organizations are supporting BYOD

    Organizations are enabling employee mobility to:

    Increase productivity Increase efficiencies

    65% 62%

    54% 54% 53% 52%

    Improve customer service

    Save money

    Improve collaboration

    Improve employee satisfaction

    Major challenges enabling mobility are:

    Managing security risks

    Increased IT costs

    Legend

    Nearly half say security risks can prevent them from moving forward with mobility initiatives

    Top Challenge in India

    Organizations in the US and Germany are more likely to support corporate issued smartphones and tablets

    57% in India

    Secure user experience

    CORPORATE ISSUED

  • 7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    FUTU

    RE

    Apps & resources extended to employees Most organizations have already extended apps and resources available in the office to laptops and while some are also being supported on smartphones and tablets today, the expectation is that this will grow significantly in the next few years.

    Key capabilities are currently extended to Smartphones more than Tablets

    Email/ Calendar

    73% 66%

    Collaborations Apps

    50% 47%

    Productivity Apps

    37% 47%

    Custom Business Apps

    32% 32%

    UC/ IP Telephony/ VoIP

    35% 27%

    Virtualized Desktops

    14% 20%

    Key capabilities will be extended to Tablets more than Smartphones in the future and device form will influence the types of apps and resources extended

    Email/ Calendar

    96% 96%

    Virtualized Desktops

    75% 86%

    UC/ IP Telephony/ VoIP

    84% 87%

    Custom Business Apps

    82% 89%

    Productivity Apps

    83% 92%

    Collaborations Apps

    86% 91%

    Top 3 capabilities being extended to both devices today

    Top 3 capabilities to be extended to both devices in the future

    The US extends more apps and resources to mobile devices than Germany and India

    2014

  • 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Customer mobility

    Mobile websites Mobile apps On-site Wi-Fi

    59% 57% 56%

    Today, only 45% are using mobility specifically to encourage immediate purchases

    Similar to employee based mobility initiatives, security is an ITDM’s biggest concern

    Data security and privacy

    Technical complexity

    Compliance and regulatory

    Organizations are using mobility to:

    59%

    61%

    66%

    66% Increase customer satisfaction

    Increase customer loyalty

    Improve brand reputation

    Improve brand recognition

    This differs in India, where 65% businesses are using mobility to increase revenue per customer

    Enterprise sized organizations are more focused on reputation while mid-market is focused on building recognition

    Organizations are reaching customers by allowing mobile access to:

    42% 46% 60%

    Data storage and analysis is a significant challenge

    outside the US Rank #6 #2 #2

  • 9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Mobile collaboration applications

    Organizations are using a variety of collaboration apps on mobile devices:

    Organizations have adapted nearly a third of their applications for mobile deployment now and plan to increase that amount in the future

    31% 42% Over the next 12 months

    Behind email/calendar, collaboration apps are the second most common type of app or resource being extended to mobile devices…

    Available in the Office

    75%

    Laptop Smartphone Tablet

    77% 50% 47% Currently available

    via

    Available in the future

    Laptop Smartphone Tablet

    98% 86% 91%

    28% 19%

    11%

    These apps are primarily accessed by employees

    Employees

    92% 41% 39% Customers Partners

    And this trend is expected to continue in the future

    Primary benefits of collaboration apps:

    Primary challenges with collaboration apps:

    Increased productivity

    Increased IT costs

    Managing risk

    64% 61% 54% 49%

    2014 FUTURE

    More effective communication

    12%

  • 10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Reaction to Mobile Workspace concept

    Organizations would prefer this solution be delivered as a service

    interested in the concept

    51% Found it compelling

    77%

    75%

    68%

    Found it relevant

    Found it differentiated

    “This solution seems to address most of the

    concerns we currently have and can result in

    providing seamless and consistent experience to

    our employees and customers without

    compromising on security.”

    41% believe Cisco is the most credible provider of the network,

    security, collaboration, data center and management

    technologies needed in the mobile workspace solution

    ITDMs believe Cisco would be most successful partnering with Microsoft and IBM to deliver the enterprise mobility management software and desktop virtualization software component of the solution

    41% 26% 24%

    10% 10% 10% 10%

    41%

    30%

    26%

    Cloud-based/ SaaS

    Hybrid

    On-premise

    20%

    12%

  • 11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Purchase process for mobile technologies Demand for Mobility is primarily internally driven

    Internal External

    IT Employees Executives

    Specific BU’s

    Customers Competitors Regulations

    94% 54%

    Organizations purchase mobility solutions from a variety of sources:

    Directly from the manufacturer

    Through a telecom service provider

    The top factors considered when selecting a brand for a mobility technology are:

    Value

    Product features

    Compatibility with installed base

    Organizations need external expertise for their mobility initiatives, primarily in design

    20%

    31%

    32%

    43% Designing

    Deploying

    Planning

    Managing

    Mobility funding:

    of IT budget was set aside for mobility initiatives during the previous fiscal year

    23%

    56% 24%

    20%

    IT LOB

    Both

    Organizations are spending budget on a variety of mobility initiatives, the top three include:

    Mobile security solutions

    Mobile devices

    Mobile applications

    62% expect their mobility budget to increase in the next 12 months

    53% 51%

    Through a local dealer/reseller

    Through cloud XaaS providers

    45% 40%

  • 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Mobility in India looks very different India’s approach to mobility appears to be…

    more strategic easier to implement more secure

    … but the reality is that they are doing less than their US and German counterparts

    Enterprises represented in India are smaller

    And less likely to have multi-national coverage

    1,000 - 2,499 employees 17% 10% 25%

    2,500 - 4,999 employees 15% 21% 9%

    5,000+ employees 28% 12% 6%

    52% 76% 33%

    Organizations in India are using fewer apps

    53 apps

    21 apps

    10 apps

    Available via Smartphone

    India has also extended fewer corporate apps and resources to mobile devices

    84% 58%

    40% 71%

    44% 39% 53% 41% 28%

    Germany India US

    77% 53% 52% 65% 49% 52% 43% 35% 31%

    Available via Tablet

    Email/ Calendar Collaborations Apps Productivity Apps

    Email/ Calendar Collaborations Apps Productivity Apps

  • Overall Organizational Mobility

  • 14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    50% 39%

    12%

    Mid-Market (E) Enterprise (F)

    US (A) Germany (B) India (C)

    Letters denote significant difference at 95% confidence with higher score noted

    Organizational mobility strategy

    51% 39%

    10%

    47%

    44%

    8%

    50%

    33%

    18%

    47%

    41%

    12%

    51% 37%

    12%

    We have an organization-wide mobility

    strategy

    We have specific mobility

    initiatives in place

    We have invested in technologies that enhance mobility

    Q1. Which of the following statements best describes your organization’s approach to supporting mobility? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    C

    AB

  • 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Mid-Market

    Enterprise

    US

    Germany

    India

    11% 2% 87%

    19% 2% 79%

    11% 2% 87%

    100%

    12% 3% 85%

    11% 1% 89%

    Q2. How would you describe your organization’s approach to mobility? (11-point sliding bar rating scale; 0-4 = “Tactical”, 5 = “Neutral”, 6-10 = “Strategic”) Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    Organizational approach to mobility Tactical (0 to 4)

    Neutral (5)

    Strategic (6-10)

  • 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    30% 1% 69%

    46% 1% 53%

    30% 1% 69%

    27% 1% 72%

    32% 1% 67%

    Q3. Integrating mobility solutions into your organizations infrastructure is…? (11-point sliding bar rating scale; 0-4 = “Difficult and complex”, 5 = “Neutral”, 6-10 = “East and straightforward”) Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    Ease of integrating mobility solutions

    9% 1% 90%

    US

    Germany

    India

    Mid-Market

    Enterprise

    Difficult and complex (0 to 4)

    Neutral (5)

    Easy and straightforward (6 to 10)

  • 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    42%

    52%

    53%

    56%

    61%

    61%

    66%

    67% Allowing employees to work from

    anywhere is a competitive advantage

    BYOD is an inconvenience that we have to deal with

    We are pushing all our mobility solutions to the cloud

    Mobility infrastructure requirements are driving partner/vendor decisions

    Our approach to mobility is converging with our cloud strategy

    Upgrading our network infrastructure will be critical to enabling mobility

    Delivering a complete workspace environment to workers

    Enabling mobility fosters greater collaboration among employees

    61%

    59%

    85% A B

    56%

    62%

    83% A B

    48%

    56% A

    84% A B

    50% 56%

    81% AB

    45%

    43%

    85% A B

    37% 43%

    85% A B

    37%

    41%

    82% A B

    26% 32%

    74% A B

    Mid-Market (E) Enterprise (F)

    63% 70% E

    63%

    67%

    58% 63%

    59%

    62%

    54%

    58%

    50%

    55%

    53% 51%

    44% 41%

    US (A) Germany (B) India (C)

    Q15. To what extent do you agree or disagree that each of the following statements represents your organization? (Top 3 box on a 11-point sliding bar rating scale reported)

    Letters denote significant difference at 95% confidence with higher score noted

    Organizational attitudes towards mobility

    Base sizes: Total = 1000 400 300 300 388 612

    Top response

  • 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    49% 48% 46% 46% 45% 37% 34% 34% 33%

    67% 60% 57% 54% 53% 53% 52% 51% 51%

    Total = 1000

    Mobile enterprise application platform

    Mobile information/ content management

    (MIM)

    Application virtualization

    Corporate issued mobile devices

    Mobile collaboration applications

    Wireless infrastructure

    Desktop virtualization

    Mobile applications management (MAM)

    Mobile device management (MDM)

    VPN Multi-device workspace mobility

    Specific organizational mobility initiatives

    Mobile security

    Unified communications/ VoIP

    Employee device and application

    self services

    Enterprise application storefront

    Mobile operator spend management

    Video on mobile devices

    Q4. Which of the following are a part of your organization’s mobility initiatives or goals?

    400 300 300 388 612

    US Germany India Mid-Market Enterprise (F)

    Mobile security

    MDM

    VPN

    Wireless infrastructure

    Corp. mobile devices

    Mobile security

    MDM

    MAM

    Desktop virtualization

    Mobile collaboration apps

    MIM

    MAM

    MDM

    Multi-device workspace

    BYOD

    Mobile security

    MDM

    MAM

    Wireless infrastructure

    Application virtualization

    Mobile security

    MDM

    MAM

    Mobile collaboration apps

    Desktop virtualization

    Employee owned mobile devices

    (BYOD)

  • 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Total =1,000

    On premise versus cloud based mobility services Currently 12 Months From Now

    (includes those currently using)

    43% 67% 21%

    90% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    39% 60% 15%

    85% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    46% 54% 16%

    84% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    38% 61% 15%

    84% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    41% 56% 15%

    81% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    38% 53% 12%

    79% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    43% 60% 16%

    87% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    42% 54% 14%

    82% on premise or cloud based

    Currently 12 Months From Now (includes those currently using)

    43% 52% 16%

    79% on premise or cloud based

    Cloud based On premise

    MO

    BILE

    DEV

    ICE

    MG

    MT

    MO

    BILE

    APP

    MG

    MT

    MO

    BILE

    WEB

    /VID

    EO C

    ON

    FERE

    NC

    ING

    MO

    BILE

    INFO

    RMAT

    ION M

    GM

    T M

    OBI

    LE U

    NIF

    IED C

    OM

    M M

    GM

    T N

    W A

    CC

    ESS

    POLI

    CY

    MG

    MT

    SEC

    URI

    TY

    DES

    KTO

    P/A

    PP V

    IRTU

    ALI

    ZATI

    ON

    MO

    BILE

    CO

    LLA

    BORA

    TIO

    N A

    PPS

    74% 81% 61%

    94% on premise or cloud based

    73% 78% 60%

    90% on premise or cloud based

    73% 73% 57%

    89% on premise or cloud based

    70% 82% 60%

    92% on premise or cloud based

    73% 74% 58%

    90% on premise or cloud based

    72% 74% 58%

    89% on premise or cloud based

    74% 86% 64%

    95% on premise or cloud based

    71% 81% 61%

    91% on premise or cloud based

    77% 76% 62%

    91% on premise or cloud based

    Total

  • 20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Mid-Market

    Enterprise

    US

    Germany

    India

    9% 91%

    17% 1% 82%

    6% 94%

    1% 99%

    10% 1% 89%

    8% 92%

    Q26. How confident are you in the mobility security solution your organization has in place? (11-point sliding bar rating scale; 0-4 = “Not at all confident”, 5 = “Neutral”, 6-10 = “Extremely confident”) Base Sizes: Total = 1,000, US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    Confidence in mobility security solution Not at all confident (0 to 4)

    Neutral (5)

    Extremely confident (6 to 10)

  • 21 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

    Have expertise in-house to plan mobility initiatives

    Have expertise in-house to manage mobility initiatives

    Have expertise in-house to deploy mobility initiatives

    Have expertise in-house to design mobility initiatives

    77%

    66%

    55%

    67%

    Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

    Q50/Q51/Q52/Q53. Does your organization have the expertise in house to plan/design/deploy/manage all of your mobility initiatives? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    76%

    67%

    44%

    66%

    81%

    69%

    75%

    78%

    75%

    62%

    49%

    57%

    73%

    61%

    49%

    61%

    80%

    69%

    58%

    70% C AC

    E AC

    E

    E

    In-house expertise for mobility initiatives

    E

  • 22 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Organizational focus on mobility

    92%

    75%

    81% Delivering mobile applications for employees

    Supporting employee mobile devices

    46%

    79%

    83% Delivering mobile applications for customers

    Supporting customer mobile devices

    43%

    80%

    80% Delivering mobile applications for partners

    Supporting partner mobile devices

    Letters denote significant difference at 95% confidence with higher score noted

    IMPO

    RTA

    NT

    TO O

    RG. S

    UC

    CES

    S

    92% support employees with

    mobility initiatives

    46% support customers with

    mobility initiatives

    43% support partners with

    mobility initiatives

    Q5. And who is your organization supporting with its mobility initiatives?; Q6. How important are the following mobility initiatives or objectives to your organization’s success? (Top 2 box ‘very or ‘extremely important’ on a 5-point scale reported)

    Base sizes: Total = 1000 Base sizes: Total = 1000 Base sizes: Total = 1000

    Base sizes: Total = 914 Base sizes: Total = 467 Base sizes: Total = 422

  • Employee Mobility 92% support employees with mobility initiatives

    Respondents were instructed to consider their “employees” to be their faculty, administrative and facility staff

  • 24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    89%

    72%

    75% Smartphones

    Laptops

    Tablets

    88% B C

    80% C

    52%

    84% B C

    73% C

    54%

    96% B C

    84%

    85%

    Mid-Market (E) Enterprise (F)

    64%

    81% E

    67%

    75% E

    86%

    91% E

    US (A) Germany (B) India (C)

    40%

    40%

    54% Smartphones

    Laptops

    Tablets

    56% B

    46%

    61% B

    43% B

    35%

    43%

    32%

    33%

    57% A B

    49%

    57% E

    41%

    40%

    42%

    38%

    1%

    13%

    6% Smartphones

    Laptops

    Tablets

    1%

    3%

    17% A B

    6%

    7%

    29% A B

    0%

    1%

    1%

    11% F

    3%

    15%

    12%

    1%

    1%

    Q16. Which of the following mobile devices does your organization currently support on its corporate resources and networks?; Q17. Which of the following mobile devices does your organization plan on supporting on its corporate resources and networks in the future?

    CO

    RPO

    RATE

    IS

    SUED

    EM

    PLO

    YEE

    O

    WN

    ED

    DO

    NO

    T

    SUPP

    ORT

    EIT

    HER

    Letters denote significant difference at 95% confidence with higher score noted

    38% of these plan on supporting smartphones in the future (n = 55)

    57% of these plan on supporting tablets in the future (n = 126)

    Devices supported on organization resources and networks

    Top response

    Base sizes: Total = 1000 400 300 300 388 612

    Base sizes: Total = 1000 400 300 300 388 612

    Base sizes: Total = 1000 400 300 300 388 612

  • 25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    7%

    40%

    57%

    68%

    76%

    76% Managers/Supervisors

    Corporate applications or network resources are available to all staff

    Facilities Personnel

    Sales Personnel

    Field personnel

    Executives

    77% B

    70%

    80% B

    77%

    73%

    77%

    61%

    73% A

    72% A

    55%

    62% A

    55%

    32%

    28%

    61% A B

    14% B C

    4%

    1%

    Mid-Market (E) Enterprise (F)

    76%

    76%

    75%

    76%

    66%

    69%

    52%

    60% E

    39%

    40%

    6%

    7%

    US (A) Germany (B) India (C)

    Q23. Which of the following types of employees have access to corporate applications or network resources on their mobile devices?

    Letters denote significant difference at 95% confidence with higher score noted

    Base sizes: Total = 999 399 300 300 388 611

    Employees with access to corporate network

    Top response

  • 26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: Total = 1,000

    Available in the Office

    Extended to Laptop

    Extended to Smartphone

    Extended to Tablet

    Currently provide access

    Planning to provide access In the next year 1 to 2 years 2+ years

    Network File Server Access

    Intranet Email/ Calendar

    Collaboration Apps

    Custom Business

    Apps

    Enterprise Apps

    Video Conferencing

    UC/ IP Telephony/

    VoIP

    Virtualized Desktops

    Productivity Apps

    77% 76% 76% 76% 75% 74% 74% 69% 68% 68%

    76%

    22%

    27%

    51%

    35%

    52%

    82%

    17%

    37%

    46%

    47% 45%

    77%

    21%

    41% 45%

    43% 50%

    84%

    16%

    73%

    23%

    66% 30%

    77%

    21%

    50% 36%

    47% 44%

    72%

    25%

    26%

    54%

    30%

    57%

    70% 25%

    29%

    50%

    33%

    55%

    75%

    22%

    32%

    50%

    32%

    57%

    60% 35%

    35%

    49%

    27%

    60%

    63% 34%

    14%

    61%

    20%

    66%

    Access to applications and network resources Total

  • 27 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    8% 5% 5% 3% 3% 2%

    Total = 1000

    386 283 296 377 588

    Process/ workflow innovation

    Increased employee satisfaction/ retention

    Delivering a secure, consistent experience

    across devices

    Improved collaboration/ reduced response times

    Cost savings Improved customer service Increased efficiencies

    Product/service innovation

    Attracting top talent

    Outcomes from business to employee mobility

    US Germany India Mid-Market Enterprise

    Increased productivity

    Increased efficiencies

    Cost savings

    Customer service

    Secure, consistent experience

    Increased efficiencies

    Increased productivity

    Customer service

    Improved collaboration

    Employee satisfaction/retention

    Increased productivity

    Customer service

    Improved collaboration

    Increased efficiencies

    Employee satisfaction/retention

    Increased productivity

    Increased efficiencies

    Improved collaboration

    Customer service

    Employee satisfaction/retention

    Increased productivity

    Increased efficiencies

    Cost savings

    Customer service

    Secure, consistent experience

    Increased productivity

    Reduced carbon footprint

    Reduced physical office space

    65% 62% 54% 54% 53%

    Most important to organization

    45% 46% 33% 39% 35% 31%

    Q13. What are you trying to accomplish as an organization by enabling business to employee (B2E) mobility?; Q14. And which is most important to your organization?

    19% 15% 12% 10% 10% 7%

    52%

  • 28 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    14% 13% 14% 15% 14% 14% 13% 12% 13%

    Total = 1000

    400 300 300 388 612

    Network/device policy provisioning and

    management

    Speed of rolling out services and applications

    Increased network loads due to additional services/

    apps

    Implementation, support and mobile carrier costs

    Compliance with industry regulations

    Increased costs and complexity of BYOD

    Network complexity Delivering a secure, consistent user experience across devices anywhere

    Increased IT infrastructure costs

    Business justification, ROI quantification

    Mobile app dev. costs, resources and time to

    market

    Challenges associated with mobility

    US Germany India Mid-Market Enterprise

    Q24. What major IT challenges have you encountered or do you expect to encounter as you think about enabling greater mobility for your organization?/ Q25. And are any of these challenges great enough to prevent you from moving forward with mobility initiatives?

    Managing security risks

    Increased IT inf. costs

    Consistent user experience

    Network complexity

    Compliance

    Managing security risks

    Increased IT inf. costs

    Network complexity

    Costs and complexity of BYOD

    Compliance

    Increased IT inf. costs

    Mobile carrier costs

    Costs and complexity of BYOD

    Increased network loads

    Mobile app dev. costs

    Managing security risks

    Increased IT inf. costs

    Network complexity

    Consistent user experience

    Costs and complexity of BYOD

    Managing security risks

    Increased IT inf. costs

    Consistent user experience

    Network complexity

    Costs and complexity of BYOD

    26% 25% 15% 15% 18% 17% 15% 16% Managing

    security risks

    Integrating employee owned devices

    Leveraging existing infrastructure investments

    Ability to rapidly modify operating models

    Lack of customized mobile apps for my

    business

    Lack of mobile applications

    53% 51% 42% 39% 38% 37% 35% 35%

    35% 35% 34% 34% 32% 32% 31% 29% 29%

    Challenge is great enough to prevent them from moving forward with a mobility initiative

  • Customer Mobility 46% support customers with mobility initiatives

    Respondents were instructed to consider their “customers” to include students, patients, travelers/guests, spectators and constituents in addition to traditional customers

  • 30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    35%

    44%

    44%

    44%

    51%

    52%

    56%

    57%

    59%

    44%

    42%

    45%

    41%

    41%

    33%

    33%

    35%

    35%

    18%

    11%

    9%

    12%

    6%

    14%

    9%

    7%

    4%

    2%

    3%

    2%

    3%

    2%

    2%

    1%

    2%

    2% Mobile website

    Mobile application for loyalty programs*

    Mobile application for real-time technical support

    Mobile application with identity-aware functionality

    Mobile application with location-aware functionality

    Enhanced cyber security features

    Mobile application for purchasing products or services*

    On-site customer Wi-Fi access*

    Mobile application for accessing company information*

    72% 50% 55%

    64% C

    60% C

    47%

    64% C

    57% 47%

    52% 55% 49%

    55% C

    59% C

    41%

    42% 39% 52% B

    44% 46% 43%

    43% 45% 43%

    35% 34% 37%

    Mid-Market (E) Enterprise (F)

    49% 64% E

    49% 61% E

    50% 59%

    37% 59% E

    49% 52%

    39% 47%

    37% 48% E

    38% 47%

    29% 39% E

    US (A) Germany (B) India (C)

    Q8/Q9. Which of the following business to consumer (B2C) mobile solutions or functionalities has your organization implemented or does your organization plan to implement to help you meet your business objectives as they relate to customers? (Asked of those who support customer mobility initiatives; ‘have implemented’ reported in tables).

    Have implemented Plan to implement Do not plan to implement Don’t know

    Letters denote significant difference at 95% confidence with higher score noted

    Customer solutions implemented

    Base sizes: Total = 467 151 148 168 163 304

    Top response *Response text worded differently for education, please see notes.

  • 31 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

    Timeframe for implementing customer mobility solutions

    Q10. What is the time frame for supporting these mobile solutions on your organization’s network? (Asked of those planning to implement customer solutions); Base Sizes: Total = 419; US = 126; Germany = 127; India = 166; Mid-Market = 151; Enterprise = 268

    Within 6 months

    More than 24 months

    19-24 months

    13-18 months

    7-12 months

    0%

    5%

    21%

    51%

    23%

    Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

    0%

    8%

    20%

    47%

    24%

    1%

    2%

    24%

    52%

    21%

    0%

    5%

    19%

    53%

    23%

    0%

    5%

    29%

    50%

    16%

    1%

    5%

    17%

    51%

    26%

    F

    E

    B

  • 32 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

    Q11. Does your organization have any of the following mobility analytics solutions in place? (Asked of those who support customer mobility initiatives) Base Sizes: Total = 467; US = 151; Germany = 148; India = 168; Mid-Market = 163; Enterprise = 304

    NET: Any analytics

    Social analytics

    Onsite location analytics

    Online analytics

    62%

    65%

    76%

    53%

    60%

    74%

    64%

    70%

    78%

    69%

    64%

    75%

    60%

    58%

    73%

    64%

    68%

    77%

    96% 98% 95% 95% 88% 92%

    Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

    A A

    A A

    Analytic tools used

  • 33 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    45%

    51%

    53%

    56%

    57%

    58%

    59%

    61%

    66%

    66% Increase customer satisfaction

    Encourage immediate purchases

    Differentiate customer experience

    Increase customer mind-share

    Increase revenue per customer

    Enable new product/service offerings

    Engage/capture new customers

    Improve brand recognition

    Improve brand reputation

    Increase customer loyalty

    76% C

    66%

    58%

    73% C

    65%

    61%

    61%

    57%

    64%

    66% B

    49%

    60% B

    56%

    56%

    62%

    61%

    50%

    60%

    53%

    50%

    65% A B

    51%

    50%

    58%

    57%

    49%

    48%

    44%

    43%

    46%

    Mid-Market (E) Enterprise (F)

    58%

    70% E

    63%

    68%

    51%

    65% E

    58%

    59%

    47%

    63% E

    51%

    60%

    47%

    60% E

    46%

    57% E

    46%

    54%

    46%

    44%

    US (A) Germany (B) India (C)

    Q7. Which of the following customer related business outcomes are you expecting to enable using mobility? (Asked of those who support customer mobility initiatives)

    Letters denote significant difference at 95% confidence with higher score noted

    Business outcomes from the use of mobility

    Base sizes: Total = 467 151 148 168 163 304

    Top response

  • 34 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    39%

    40%

    42%

    43%

    48%

    49%

    50%

    51%

    64% Customer data security and privacy

    Data center infrastructure performance for m-commerce*

    Web-based real-time communications over mobile

    Integrations with CRM solution

    Bandwidth and content delivery

    Mobile user experience

    Data storage and analysis

    Compliance and regulatory

    Technical complexity

    68% B

    60%

    63%

    52%

    46%

    56% B

    56% B

    41%

    52% B

    42%

    46%

    60% A B

    52% B

    33%

    57% B

    46% B

    30%

    54% A B

    34%

    43% A

    53% A B

    32%

    35%

    54% A B

    34%

    33%

    52% A B

    Mid-Market (E) Enterprise (F)

    63%

    65%

    49%

    52%

    50%

    50%

    45%

    50%

    48%

    48%

    41%

    45%

    41%

    43%

    38%

    40%

    37%

    40%

    US (A) Germany (B) India (C)

    Q12. Which concerns, if any, does your organization have with supporting customer mobility initiatives? * Response not asked of those in education

    Letters denote significant difference at 95% confidence with higher score noted

    Base sizes: Total = 1000 400 300 300 388 612

    Concerns about customer mobility initiatives

    Top response

    (N=968)

  • Mobile Applications and Delivery

  • 36 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Mid-Market Enterprise

    US Germany India

    Percent of existing applications adapted to mobile

    Q21. Approximately how many applications (custom business, enterprise, productivity, etc.) does your organization currently use?; Q22. Approximately what percent of your existing applications have been adapted/will be adapted to mobile devices?; Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    31%

    42%

    Current Mean % of applications

    currently adapted to mobile devices

    Future Mean % of applications

    adapted 12 months from now

    29 Average # of applications used at org.

    31%

    42%

    28%

    40%

    33%

    44%

    30%

    42%

    31%

    42%

    53 Apps.

    21 Apps.

    10 Apps.

    16 Apps.

    37 Apps.

  • 37 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    2%

    3%

    17%

    36%

    39%

    40%

    44%

    48%

    49% HTML5 Mobile Apps

    None of these

    Don’t know

    Hybrid Apps

    Virtual Apps/App Streaming

    Native Mobile Applications

    Virtual desktops

    Web to HTML5 Conversion

    Cloud-based/ SaaS Apps

    39%

    53% A

    60% A

    44%

    42%

    59% A B

    33%

    41% A

    62% A B

    37%

    46% A

    39%

    42%

    38%

    37%

    31%

    35%

    45% A B

    17%

    17%

    18%

    6% B C

    2%

    0%

    3%

    1%

    1%

    Mid-Market (E) Enterprise (F)

    43%

    54% E

    45%

    50%

    46%

    43%

    40%

    41%

    33%

    43% E

    34%

    38%

    13%

    20% E

    3%

    3%

    4% F

    1%

    US (A) Germany (B) India (C)

    Base sizes: Total = 1000 400 300 300 388 612

    Q30. Which of the following methods does your organization use to deliver mobile applications?

    Letters denote significant difference at 95% confidence with higher score noted

    Current application delivery method

    Top response

  • 38 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    2%

    5%

    30%

    41%

    38%

    45%

    40%

    52%

    48%

    None of these

    Don’t know

    40%

    50% A

    56% A

    52%

    53%

    51%

    33%

    41% A

    49% A B

    39%

    50% A

    48% A

    39%

    37%

    38%

    39%

    40%

    45%

    27%

    33%

    33%

    9% B C

    3%

    0%

    2%

    2%

    1%

    Mid-Market (E) Enterprise (F)

    43%

    51% E

    51%

    53%

    42%

    39%

    42%

    47%

    35%

    40%

    38%

    43%

    22%

    35% E

    5%

    4%

    4% F

    0%

    US (A) Germany (B) India (C)

    Q31. And which delivery methods do you plan to use in the next 12 months?

    Base sizes: Total = 1000 400 300 300 388 612

    Letters denote significant difference at 95% confidence with higher score noted

    Future application delivery methods

    HTML5 Mobile Apps

    Hybrid Apps

    Virtual Apps/App Streaming

    Native Mobile Applications

    Virtual desktops

    Web to HTML5 Conversion

    Cloud-based / SaaS Apps

    Top response

  • 39 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q37. How important are each of the following for the mobile applications in your organization? (Top 2 box ‘very’ or ‘extremely important’ on a 5-point scale reported) Base Sizes: Total = 1,000, US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    Seamless roaming for data

    applications

    Seamless roaming for video

    applications

    Seamless roaming for voice

    applications

    58%

    65%

    70%

    44%

    59%

    66%

    49%

    54%

    63%

    84%

    84%

    83%

    58%

    61%

    68%

    58%

    68%

    72%

    Letters denote significant difference at 95% confidence with higher score noted

    Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

    Importance of roaming on public and enterprise networks

    A B

    A B

    A B

    A

  • 40 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q33. Please list the collaboration applications your organization is currently using on mobile devices or plans on using in the future. (Asked of those with collaboration applications in the office or on any mobile device) Base Sizes: Total = 971

    Collaboration apps used on mobile devices

    5%

    6%

    11%

    12%

    19%

    28%

    Any mention of company or product…

    33% 26% 24%

    13% 12% 34%

    7% 0% 30%

    15% 5% 13%

    7% 2% 8%

    6% 5% 4%

  • 41 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q34. Who is accessing your mobile collaboration applications? (Asked of those with collaboration applications in the office or on any mobile device) Base Sizes: Total = 971, US = 387; Germany = 292; India = 292; Mid-Market = 374; Enterprise = 597

    Employees

    Partners

    Customers

    39%

    41%

    92%

    34%

    30%

    96%

    45%

    47%

    86%

    39%

    50%

    91%

    35%

    35%

    90%

    41%

    46%

    92%

    Letters denote significant difference at 95% confidence with higher score noted

    Users accessing mobile collaboration applications Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

    B C B

    A A

    A

    A

  • 42 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    35%

    37%

    46%

    48%

    51%

    52%

    52%

    61%

    64% Increased productivity

    Greater alignment between employees and partners

    Greater alignment between employees and customers

    Increased employee satisfaction

    Better decision-making

    Faster decision-making

    Increased flexibility to work from anywhere

    Faster execution

    More effective communication

    67%

    63%

    63%

    58%

    60%

    65%

    51%

    51%

    55%

    53%

    47%

    56% B

    48%

    46%

    61% A B

    44%

    41%

    59% A B

    38%

    48% A

    56% A B

    30%

    29%

    53% A B

    26%

    33%

    49% A B

    Mid-Market (E) Enterprise (F)

    62%

    66%

    61%

    60%

    54%

    51%

    48%

    55% E

    48%

    54%

    42%

    51% E

    46%

    47%

    35%

    37%

    34%

    35%

    US (A) Germany (B) India (C)

    Letters denote significant difference at 95% confidence with higher score noted

    Q35. How has your organization benefited, or do you expect your organization to benefit, from mobile collaboration applications? (Asked of those with collaboration applications in the office or on any mobile device)

    Base sizes: Total = 971 387 292 292 374 597

    Benefits from the use of mobile collaboration applications

    Top response

  • 43 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    26%

    39%

    41%

    42%

    45%

    49%

    54% Increased IT costs

    Decreased productivity due to interruptions

    Compliance with industry regulations

    Interoperability of mobile applications

    Increased network loads

    Quality of user experience across multiple platforms/devices

    Managing risk associated with increased access to data/information

    52%

    48%

    62% A B

    50%

    45%

    53% B

    42%

    41%

    53% A B

    36%

    36%

    57% A B

    35%

    37%

    52% A B

    37%

    31%

    50% A B

    13%

    28% A

    42% A B

    Mid-Market (E) Enterprise (F)

    51%

    55%

    49%

    49%

    44%

    45%

    41%

    44%

    38%

    43%

    39%

    39%

    30%

    24%

    US (A) Germany (B) India (C)

    Letters denote significant difference at 95% confidence with higher score noted

    Q36. What challenges has your organization experienced, or would you expect to experience, when using mobile collaboration applications? (Asked of those with collaboration applications in the office or on any mobile device)

    Challenges with mobile collaboration applications

    Base sizes: Total = 971 387 292 292 374 597

    Top response

  • 44 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    47%

    53%

    61% We purchase pre-packaged 3rd party

    applications

    We design in-house custom mobile applications

    We purchase custom-built mobile applications

    62%

    60%

    62%

    51%

    57%

    54%

    51% C

    48% C

    39%

    Mid-Market (E) Enterprise (F)

    60%

    62%

    47%

    58% E

    45%

    47%

    US (A) Germany (B) India (C)

    46%

    49%

    49%

    56% Directly from the manufacturer

    Through a local dealer/distributor/ reseller/value added reseller

    Through a telecommunications service provider

    Through an app store

    62% C

    63% C

    43%

    43%

    44%

    63% A B

    40%

    48% A

    61% A B

    40%

    47%

    52% A

    51%

    60% E

    51%

    48%

    50%

    49%

    52% F

    43%

    Q27. Which of the following describes your organization’s approach to mobile applications?; Q28. From where does your organization currently purchase mobile applications? (*Asked of those who purchase mobile applications at Q27); Q29. Which of the following best describes how your organization approaches custom mobile applications? (**Asked of those who purchase custom mobile applications at Q27)

    44%

    56% We purchase around our business’ needs

    and adjust infrastructure as needed

    We purchase around our current infrastructure

    55%

    51%

    61%

    44%

    49%

    38%

    57%

    55%

    41%

    45%

    PURCHASING MOBILE APPLICATIONS*

    CUSTOM MOBILE APPLICATIONS**

    Letters denote significant difference at 95% confidence with higher score noted

    Approach to purchasing mobile applications APPROACH TO MOBILE APPLICATIONS

    Top response

    Base sizes: Total = 1000 400 300 300 388 612

    Base sizes: Purchase Mobile Apps = 850 330 254 266 319 531

    Base sizes: Purchase Custom Mobile Apps = 536 202 172 162 188 348

  • 45 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Letters denote significant difference at 95% confidence with higher score noted

    Importance of mobile support when purchasing an app

    Q32. When purchasing an application for your organization, how important is mobile device support? Base Sizes: Total = 1,000, US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    Very important

    Not at all important

    Somewhat important

    Important

    Extremely important

    1%

    14%

    19%

    34%

    32%

    Mid-Market (E) Enterprise (F) US (A) Germany (B) India (C)

    1%

    20%

    18%

    34%

    26%

    1%

    15%

    25%

    34%

    25%

    0%

    3%

    13%

    34%

    47%

    1%

    16%

    21%

    32%

    29%

    1%

    12%

    18%

    35%

    34%

    C C

    AC

    AB

  • Mobile Workspace Solution

  • 47 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    The Mobile Workspace Solution enables businesses and IT to embrace transitions in end user computing by simplifying delivery of complete mobile workspace environments that are productive, flexible, collaborative and secure.   The solution delivers increased business efficiency and agility by providing users with consistent, seamless and secure access to any combination of applications, content and communications on any mobile or fixed device in any location across any wired or wireless/mobile network.   The comprehensive solution backed by validated designs, services and a solution roadmap combines Company A’s network, security, collaboration, data center and management technologies with Company B’s enterprise mobility management software (including MDM, MAM and MIM) and desktop virtualization software to deliver an end-to-end mobile workspace solution that meets users’ evolving mobility and device needs.  

    Business Benefits: Robust support for enterprise mobility and BYOD with the only complete hardware, software and services mobile workspace solution designed to meet all application and work-style needs Enhanced compliance and risk mitigation enabled by centralized control of devices, data, applications, communications and infrastructure with comprehensive integrated security Lower cost and improved ROI realized by an optimized infrastructure, simplified operations and investment protection to best meet different work styles

    IT Benefits: Integrated mobile workspace solution that uniquely brings together the complete technology stack required to securely host, manage and deliver apps, communications and data Best in class technologies building on Company A’s Networking, Security, Data Center and Collaboration technologies together with Company B’s mobile enterprise management and virtualization technologies Faster, simpler planning and deployment of workspace solutions with modular architecture, validated designs, systems roadmap, end-to-end support and services Reduced mobile application costs and time to market with seamless support for all application delivery models (native, web, HTML5, virtual, SaaS)

    User Benefits: Seamless mobile workspace experience across multiple devices with consistent access to al l applications, data and collaboration services from any location Choice, freedom and flexibility to be successful and productive anywhere on any device to best meet different work styles

    Comprehensive Mobile Workspace Solution CONCEPT DESCRIPTION

  • 48 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    68%

    75%

    77%

    51%

    “This solution seems to address most of the concerns we currently have and can result in providing seamless and consistent experience to our employees and customers without compromising on security.” – US “Security, simple, BYOD, MDM, SaaS, virtual support –have all that is needed” – India “Provides a complete mobile work environment and the needs and possible problems are solved comprehensively” – Germany “Productivity will increase. Solution is flexible and secure. Customer will benefit and business will increase. Fast and rapid growth with ease of management.” – India “It would simplify the process by having a single company to handle all of our mobile and cloud based futures.” – US “Seems to be comprehensive and complete – I generally look at new offers of this kind in order to find ways to improve things for our company.” - Germany

    Solution is differentiated

    Solution is compelling

    Solution is relevant to my organization

    39%

    47% A

    72% A B

    72%

    68%

    92% A B

    70%

    75%

    82% A

    59%

    62%

    87% A B

    Mid-Market (E) Enterprise (F)

    45%

    55% E

    73%

    79% E

    72%

    77%

    63%

    71% E

    US (A) Germany (B) India (C)

    Base sizes: Total = 1000 400 300 300 388 612

    Letters denote significant difference at 95% confidence with higher score noted

    Q40. Based on the description you just read, how interested would you be in adopting this solution for your organization? (Top 2 box ‘very’ or ‘extremely interested’ on a 5-point scale reported); Q42. And to what extent do you agree or disagree that this solution is….? (Top 2 box ‘agree’ or ‘strongly agree’ on a 5-point scale reported)

    Interest in Mobile Workspace Solution concept RE

    ASO

    NS

    FOR

    INTE

    REST

    REAS

    ON

    S FO

    R LA

    CK

    OF

    INTE

    REST

    “We have a solution already in place.” – US “We still have to look more intensely into this concept and we will have to go through what would be interesting for us.” – Germany “With an org that is the size of mine, it will be difficult to implement.” – US “This would be a big shift in the current mobile structure of our company and would require a lot of preparation and restructuring.” - Germany “BYOD compliance has been a bottle and a classical case of technology lock in for us.”- India “We are never going to initiate BYOD – there’s a security issue involved in anything to which we cannot control accessibility, reliability and compatibility with our proprietary systems. We are not going to allow mobility without secure compliance to our strict standards.” - US

    Interest in solution

    Top response

  • 49 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    2%

    5%

    1%

    1%

    1%

    4%

    6%

    7%

    12%

    20%

    41% Cisco

    Don’t know

    Ruckus

    Aruba

    Brocade

    Huawei

    Juniper

    Verizon

    AT&T

    HP

    44% C

    40%

    37%

    11%

    21% A

    32% A B

    15% B

    9%

    12%

    12% B C

    5%

    3%

    5%

    7%

    9% A

    0%  

    6%

    6%

    1%

    4% A C

    1%

    1%

    1%

    1%

    0% 2% C 0%

    9% B

    3% 0%

    3% 3% 0%

    Mid-Market (E) Enterprise (F)

    42%

    40%

    19%

    21%

    12%

    12%

    7%

    7%

    8%

    6%

    3%

    4%

    2%

    1%

    1%

    1%

    0%

    1%

    6%

    4%

    2% 2%

    US (A) Germany (B) India (C)

    None of these/Other

    Letters denote significant difference at 95% confidence with higher score noted

    Q43. Which of the following companies has the expertise to deliver the network, security, collaboration, data center and management technologies needed to best provide a comprehensive mobile workspace solution?

    Brand with expertise for Mobile Workspace Solution

    Base sizes: Total = 1000 400 300 300 388 612 Top response

  • 50 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    2%

    5%

    10%

    10%

    10%

    10%

    24%

    26% Microsoft

    MobileIron

    Dell

    Oracle

    SAP

    Citrix

    VMware/AirWatch

    IBM

    23%

    18%

    41% A B

    19%

    28%

    28%

    17% BC

    5%

    6%

    13% C

    13% C

    3%

    8% 15% 8%

    12% 7% 9%

    3%

    9% A C

    2%

    2% 2%

    2%

    Mid-Market (E) Enterprise (F)

    32% B

    23%

    21% 26%

    10%

    11%

    10%

    10%

    9%

    11%

    8%

    11%

    6%

    4%

    2%

    3%

    US (A) Germany (B) India (C)

    Base sizes: Total = 397 176 121 100 160 237

    Letters denote significant difference at 95% confidence with higher score noted

    Q44. And which of the following companies could you see partnering with Cisco to best deliver the enterprise mobility management software (including MDM, MAM and MIM) and desktop virtualization software needed to provide a comprehensive mobile workspace solution. (Filtered by those who selected Cisco as the brand with expertise to offer the mobile workspace solution)

    Credible partner for Cisco

    Top response

  • 51 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    41%

    30%

    26%

    2%

    Mid-Market (E) Enterprise (F)

    US (A) Germany (B) India (C)

    Letters denote significant difference at 95% confidence with higher score noted

    35%

    32%

    30%

    4%

    41%

    32%

    24%

    3%

    50%

    26%

    24%

    41%

    29%

    27%

    3%

    42%

    31%

    26%

    2%

    Cloud based/ SaaS

    Hybrid

    On premise

    Q45. Which of the following would be your preferred delivery option of this mobile workspace solution? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    Delivery preferences for Mobile Workspace Solution

    Don’t know

    A B

  • Purchase Process

  • 53 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    36% 34% 30% 27% 22% 22% 20% 19% 19% 15% 13% 12%

    Total = 1000

    400 300 300 388 612

    Mobile security Broadband Desktop virtualization

    Unified communications/

    IP telephony/ VoIP

    Wireless infrastructure

    Application virtualization

    Collaboration applications

    Enterprise mobility management

    (MDM/MAM/MIM)

    Mobile applications

    Mobile devices Staff/training VPN

    Mobility investments

    US Germany India Mid-Market Enterprise

    Q58. Where is the majority of your mobility spend going?

    Mobile devices

    Mobile security

    Mobile applications

    Wireless infrastructure

    Enterprise mobility mgmt

    Mobile security

    Enterprise mobility mgmt

    Mobile applications

    Collaboration apps

    Desktop virtualization

    Mobile applications

    Application virtualization

    Collaboration apps

    Enterprise mobility mgmt

    Mobile devices

    Mobile devices

    Mobile security

    Mobile applications

    Enterprise mobility mgmt

    Collaboration apps

    Mobile security

    Mobile devices

    Mobile applications

    Enterprise mobility mgmt

    Application virtualization

  • 54 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    40%

    45%

    51%

    53% Directly from the manufacturer

    Through cloud XaaS providers

    Through a local dealer/distributor/ reseller/value added reseller

    Through a telecommunications service provider

    55% C

    56% C

    46%

    46%

    46%

    64% A B

    37%

    44% A

    58% A B

    30%

    38% A

    56% A B

    Mid-Market (E) Enterprise (F)

    45%

    57% E

    53%

    51%

    50% F

    42%

    41%

    40%

    US (A) Germany (B) India (C)

    Base sizes: Total = 1000 400 300 300 388 612

    Letters denote significant difference at 95% confidence with higher score noted

    Q47. From where does your organization typically purchase technologies that support mobility?

    Purchase channels for mobility technologies

    Top response

  • 55 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    40%

    32%

    27% 1%

    Mid-Market (E) Enterprise (F)

    US (A) Germany (B) India (C)

    Letters denote significant difference at 95% confidence with higher score noted

    43%

    30%

    26%

    2%

    41%

    32%

    25%

    2%

    34%

    37%

    29%

    39%

    31%

    28%

    2%

    40%

    33%

    26% 1%

    As a fully integrated

    solution from a single vendor

    An integrated and pre-tested solution from

    multiple vendors

    As separate products

    from best in breed

    vendors

    Q49. How does your organization prefer to purchase mobility solutions (excluding devices)? Base Sizes: Total = 1,000; US = 400; Germany = 300; India = 300; Mid-Market = 388; Enterprise = 612

    Don’t know

    Purchase preference

    C

    A

  • 56 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    18%

    27%

    35%

    54%

    40%

    48%

    55%

    64%

    94%

    IT Department

    Net: Internal

    Net: External

    Industry/Government regulations

    Competitors

    Customers

    Specific business units (e.g., sales, marketing, operations, etc.)

    Executive leadership

    Employees

    94%

    94%

    95%

    59%

    62%

    72% A B

    54%

    47%

    63% A B

    48%

    44%

    53% B

    36%

    41%

    45% A

    45%

    54% A

    68% A B

    32%

    33%

    43% A B

    20%

    31% A

    33% A

    14%

    17%

    25% A B

    Mid-Market (E) Enterprise (F)

    95%

    93%

    63%

    64%

    55%

    55%

    46%

    50%

    36%

    43% E

    49%

    58% E

    30%

    39% E

    24%

    30% E

    18%

    18%

    US (A) Germany (B) India (C)

    Base sizes: Total = 1000 400 300 300 388 612

    Letters denote significant difference at 95% confidence with higher score noted

    Q46. Who or what is driving the demand for greater mobility at your organization?

    Parties driving demand for mobility

    Top response

  • 57 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    26%

    31%

    43% Giving final authorization or approval

    of purchase

    Setting the overall strategy or direction

    Specifying or selecting brands or vendors

    43%

    40%

    47%

    20%

    30% A

    46% A B

    18%

    27% A

    35% A B

    Mid-Market (E) Enterprise (F)

    46%

    41%

    34%

    29%

    27%

    25%

    US (A) Germany (B) India (C)

    Base sizes: Total = 1000 400 300 300 388 612

    Letters denote significant difference at 95% confidence with higher score noted

    Q59. Thinking about your organization’s mobility strategy and purchases, are each of the following decisions made by a single individual or a group of individuals?

    73%

    67%

    55% Giving final authorization or approval

    of purchase

    Setting the overall strategy or direction

    Specifying or selecting brands or vendors

    55%

    57%

    53%

    80% B C

    65% C

    54%

    82% B C

    72% C

    65%

    51%

    58% A

    62%

    70% A

    72%

    74%

    Base sizes: Total = 1000 400 300 300 388 612

    DECISIONS MADE BY SINGLE INDIVIDUAL

    DECISIONS MADE BY GROUP OF INDIVIDUALS OR COMMITTEE

    Approach to mobility related decisions

    Top response

  • 58 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    56% 51% 51% 49% 46% 45% 43% 43% 39% 35% 29% 24%

    Total = 1000

    400 300 300 388 612

    Good value for the money

    Customer reviews

    Recs from colleagues or

    coworkers

    Recs from industry analysts

    Recs from IT consultants or

    other third parties

    Brand name/reputation

    Manufacturer service and

    technical support

    Ease of use, configuration, installation,

    maintenance

    Compatibility with installed

    base of products

    Product features Industry/ magazine reviews

    Recs from telecom service

    providers

    US Germany India Mid-Market Enterprise

    Q48. What are the most important factors your organization takes into account when selecting brands or manufacturers of technologies that support mobility?

    Product features

    Good value for money

    Compatibility with products

    Ease of use, install & maint.

    Service & tech support

    Good value for money

    Compatibility with products

    Service & tech support

    Product features

    Industry analyst recs

    Good value for money

    Ease of use, install & maint.

    Brand name/ reputation

    Customer reviews

    Compatibility with products

    Good value for money

    Compatibility with products

    Product features

    Ease of use, install & maint.

    Service & tech support

    Good value for money

    Product features

    Ease of use, install & maint.

    Compatibility with products

    Service & tech support

    Important factors for selecting mobility brands

  • 59 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    IT: $151 M Mobility: $33 M

    IT: $29 M Mobility: $7 M

    IT: $47 M Mobility: $20 M

    IT: $100 M Mobility: $20 M

    IT: $156 M Mobility: $31 M

    56%

    24%

    20%

    Mid-Market (E) Enterprise (F)

    US (A) Germany (B) India (C)

    Letters denote significant difference at 95% confidence with higher score noted

    63% 20%

    17%

    54%

    26%

    20%

    50%

    27%

    23%

    54%

    23%

    23%

    56% 25%

    18%

    IT funded

    Funded by line of business

    Jointly funded

    Q54-Q57. See notes section for question text Base Sizes: Total = 1,000; US = 400; DE = 300; India = 300; Mid-Market = 388; Enterprise = 612

    IT budget: $106 M Mobility budget: $24 M

    Budget and funding for mobility initiatives

    BC A A

    A

    F

    58% expect

    increase

    49% expect

    increase

    82% expect

    increase

    55% expect

    increase

    67% expect

    increase

    62% expect mobility budget to

    increase in next 12 months

  • Appendix

  • 61 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: US = 400

    On premise versus cloud based mobility services Currently

    32% 76% 17%

    92% on premise or cloud based

    Currently

    33% 59% 13%

    80% on premise or cloud based

    Currently

    42% 52% 13%

    81% on premise or cloud based

    Currently

    29% 66% 12%

    83% on premise or cloud based

    Currently

    32% 59% 11%

    79% on premise or cloud based

    Currently

    31% 51% 9%

    74% on premise or cloud based

    Currently

    36% 64% 12%

    88% on premise or cloud based

    Currently

    34% 53% 9%

    79% on premise or cloud based

    Currently

    36% 49% 11%

    74% on premise or cloud based

    Cloud based On premise

    64% 81% 51%

    94% on premise or cloud based

    62% 74% 49%

    87% on premise or cloud based

    63% 68% 46%

    84% on premise or cloud based

    57% 81% 49%

    89% on premise or cloud based

    60% 74% 47%

    87% on premise or cloud based

    60% 71% 49%

    83% on premise or cloud based

    64% 89% 58%

    95% on premise or cloud based

    57% 78% 50%

    85% on premise or cloud based

    70% 74% 55%

    89% on premise or cloud based

    US

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

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  • 62 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Germany = 300

    On premise versus cloud based mobility services Currently

    42% 66% 23%

    86% on premise or cloud based

    Currently

    40% 62% 16%

    86% on premise or cloud based

    Currently

    43% 55% 16%

    82% on premise or cloud based

    Currently

    34% 63% 14%

    83% on premise or cloud based

    Currently

    40% 53% 15%

    77% on premise or cloud based

    Currently

    38% 57% 15%

    81% on premise or cloud based

    Currently

    43% 61% 20%

    84% on premise or cloud based

    Currently

    42% 55% 19%

    78% on premise or cloud based

    Currently

    43% 52% 16%

    78% on premise or cloud based

    Cloud based On premise

    77% 77% 61%

    92% on premise or cloud based

    74% 73% 59%

    88% on premise or cloud based

    75% 69% 55%

    88% on premise or cloud based

    72% 82% 61%

    93% on premise or cloud based

    75% 67% 54%

    88% on premise or cloud based

    76% 71% 58%

    89% on premise or cloud based

    75% 80% 61%

    94% on premise or cloud based

    77% 80% 63%

    95% on premise or cloud based

    78% 73% 61%

    90% on premise or cloud based

    Germany

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

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  • 63 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: India = 300

    On premise versus cloud based mobility services Currently

    58% 57% 24%

    91% on premise or cloud based

    Currently

    46% 60% 16%

    90% on premise or cloud based

    Currently

    55% 55% 21%

    90% on premise or cloud based

    Currently

    55% 51% 20%

    86% on premise or cloud based

    Currently

    54% 54% 20%

    88% on premise or cloud based

    Currently

    47% 52% 15%

    84% on premise or cloud based

    Currently

    52% 55% 19%

    89% on premise or cloud based

    Currently

    54% 54% 18%

    90% on premise or cloud based

    Currently

    53% 57% 22%

    87% on premise or cloud based

    Cloud based On premise

    85% 87% 75%

    97% on premise or cloud based

    85% 87% 77%

    95% on premise or cloud based

    83% 86% 72%

    97% on premise or cloud based

    87% 82% 73%

    96% on premise or cloud based

    90% 83% 77%

    95% on premise or cloud based

    85% 82% 71%

    96% on premise or cloud based

    86% 87% 76%

    97% on premise or cloud based

    84% 85% 75%

    95% on premise or cloud based

    85% 81% 71%

    95% on premise or cloud based

    India

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

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  • 64 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Mid-Market = 388

    On premise versus cloud based mobility services Currently

    40% 61% 16%

    85% on premise or cloud based

    Currently

    36% 54% 10%

    80% on premise or cloud based

    Currently

    43% 48% 13%

    78% on premise or cloud based

    Currently

    38% 58% 13%

    83% on premise or cloud based

    Currently

    38% 48% 11%

    75% on premise or cloud based

    Currently

    38% 47% 10%

    75% on premise or cloud based

    Currently

    42% 54% 14%

    81% on premise or cloud based

    Currently

    38% 48% 11%

    75% on premise or cloud based

    Currently

    40% 46% 12%

    74% on premise or cloud based

    Cloud based On premise

    71% 75% 53%

    93% on premise or cloud based

    68% 72% 53%

    86% on premise or cloud based

    68% 68% 50%

    86% on premise or cloud based

    67% 81% 57%

    91% on premise or cloud based

    71% 67% 52%

    86% on premise or cloud based

    70% 69% 52%

    86% on premise or cloud based

    70% 82% 58%

    93% on premise or cloud based

    67% 76% 54%

    89% on premise or cloud based

    74% 72% 56%

    89% on premise or cloud based

    Mid-Market

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

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  • 65 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q38. Which of the following mobility services do you currently deploy on premise and which do you deploy using a cloud based service? ; Q39. And, which of the following mobility services are you planning to deploy in the next 12 months?; Ranked by currently deployed on premise; Base size: Enterprise = 612

    On premise versus cloud based mobility services Currently

    45% 71% 23%

    92% on premise or cloud based

    Currently

    41% 64% 18%

    87% on premise or cloud based

    Currently

    48% 57% 18%

    88% on premise or cloud based

    Currently

    38% 62% 16%

    84% on premise or cloud based

    Currently

    42% 61% 17%

    86% on premise or cloud based

    Currently

    38% 57% 14%

    81% on premise or cloud based

    Currently

    44% 64% 18%

    90% on premise or cloud based

    Currently

    45% 58% 17%

    86% on premise or cloud based

    Currently

    44% 56% 18%

    82% on premise or cloud based

    Cloud based On premise

    76% 86% 67%

    95% on premise or cloud based

    76% 81% 65%

    92% on premise or cloud based

    75% 77% 61%

    91% on premise or cloud based

    72% 82% 61%

    93% on premise or cloud based

    75% 79% 62%

    92% on premise or cloud based

    73% 78% 61%

    90% on premise or cloud based

    77% 88% 68%

    97% on premise or cloud based

    74% 84% 65%

    92% on premise or cloud based

    78% 79% 65%

    92% on premise or cloud based

    Enterprise

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

    12 Months From Now (includes those currently using)

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    T N

    W A

    CC

    ESS

    POLI

    CY

    MG

    MT

    SEC

    URI

    TY

    DES

    KTO

    P/A

    PP V

    IRTU

    ALI

    ZATI

    ON

    MO

    BILE

    CO

    LLA

    BORA

    TIO

    N A

    PPS

  • 66 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: US = 400

    90% 88% 87% 91% 86% 86% 83% 86% 76% 70%

    82%

    16%

    27%

    48%

    40% 42%

    89%

    10%

    40% 43%

    52% 38%

    83%

    15%

    52% 37%

    56% 36%

    90%

    9%

    84%

    15%

    77%

    19%

    82%

    15%

    58% 32%

    53% 37%

    77%

    19%

    31%

    50%

    37%

    49%

    70% 21%

    30%

    46%

    38%

    45%

    78%

    19%

    30%

    49%

    35%

    50%

    62% 30%

    40% 44%

    34%

    48%

    72%

    25%

    20%

    53%

    30%

    53%

    US Access to applications and network resources

    Available in the Office

    Extended to Laptop

    Extended to Smartphone

    Extended to Tablet

    Currently provide access

    Planning to provide access In the next year 1 to 2 years 2+ years

    Network File Server Access

    Intranet Email/ Calendar

    Collaboration Apps

    Custom Business

    Apps

    Enterprise Apps

    Video Conferencing

    UC/ IP Telephony/

    VoIP

    Virtualized Desktops

    Productivity Apps

  • 67 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corporate applications or network resources are you planning to make available on mobile devices and what is the timeframe for making them available? Base size: Germany = 300

    72% 74% 72% 70% 69% 71% 67% 53% 64% 69%

    72%

    27%

    33%

    49%

    38% 50%

    72%

    27%

    39% 45%

    52% 39%

    73%

    25%

    40% 48%

    43% 50%

    79%

    21%

    71% 25%

    65% 30%

    69% 29%

    44% 41%

    49% 40%

    69% 29%

    27%

    52%

    37%

    48%

    67% 30%

    30%

    52%

    39% 50%

    67% 30%

    45% 45%

    44% 47%

    53% 44%

    38% 51%

    28%

    60%

    49% 46%

    12%

    64%

    20%

    63%

    Germany Access to applications and network resources

    Available in the Office

    Extended to Laptop

    Extended to Smartphone

    Extended to Tablet

    Currently provide access

    Planning to provide access In the next year 1 to 2 years 2+ years

    Network File Server Access

    Intranet Email/ Calendar

    Collaboration Apps

    Custom Business

    Apps

    Enterprise Apps

    Video Conferencing

    UC/ IP Telephony/

    VoIP

    Virtualized Desktops

    Productivity Apps

  • 68 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Q19/Q20. Which of the following corporate applications or network resources are available to employees at your organization while in the office/ on mobile devices?/ Which of the following corpo