ENTERPRISE MOBILITY

IT CONSUMERIZATIONSocial Media

CloudServices

Mobile Device

s

THE BIG IDEAOne will be able to communicate, collaborate with business colleagues, agents and clients,As well as access corporate computing and data resources securely on a mobile device with a seamless user experience

SocialCollaborati

on

CRM

Content Management

MobileAdministration

Android

Enterprise Mobility Mobile Office Architecture

Mobile busine

ss Objects

Emails, Calendar,

CRM, Project

BI/Analytics, Video/Au

dio

Business

apps

MAJOR OS MARKETSHARE

OFFICE-ON-THE-GO

Mobile Virtualization

DESIGN SOLUTIONA multi-layered approachOuter ideals are built upon inner requirements BYO

D

M V

MAM

MIM

MDM

WHY BYOD?

• $avings• Leverage the power of consumerization in

mobile tech• Convenience and Productivity of Employees• Increasing pace of innovation• Hardware becomes obsolete at a faster pace• New capabilities added often

BYOD

WITH SO MANY DEVICES, HOW DO YOU MANAGE THIS?

MOBILE VIRTUALIZATION-AN ENABLING TECHNOLOGY

• Standard platform on heterogeneous devices

• Secure employee-owned devices connecting to company network. and accessing corporate resources.

• Manage and provision all mobile end-points and desktop from a single interface.

Mobile Virtualizat

ion

MOBILE VIRTUALIZATION ADVANTAGESIntegrate with Your Infrastructure• Broad Hardware Support• Broad Application Support

Lowest Total Cost of Development• Use existing applications• Develop future apps for a single environment

• An ever-increasing concern with the pace of technological innovation and fragmentation

Lowest Total Cost of Management• Heterogeneous devices centrally managed as a single

platform

MOBILE ADMINISTRATIONAny mobile solution must address these core requirements of mobile administration:

MDM MAM

MIM

MDM

Mobile Device Management• Policy enforcement and management

• Access control policies specify rules about which users can authenticate to a device and perform operations on that device• Password requirements on devices

• Inventory management• Registering devices, assigning devices to groups,

centralized dashboard reporting and billing tracking

MDM

MAM

MIM

MIM

Mobile Information Management• Security management

• Creates a secure sandbox around sensitive data • Data exists separately from private information

and apps• Data is protected at rest with encryption, data is

protected in transit, and data access is controlled so only work apps can access enterprise data.

• Allows only approved applications to access or transmit data

MDM MAM

MIM

MAM

Mobile Application Management• Controls which users can access which applications on

which devices• Maintain security and infrastructure integrity through

application blacklisting and whitelisting• All applications selected and managed centrally

• Security and consistency is ensured

MDM MAM

MIM

TYING IT ALL TOGETHERVMWare Horizon Mobile Manager & Windows Ecosystem• An MDM approach to BYOD that goes BeYOnD MDM• Extends naturally to MAM & MIM, provided by

virtualized platform (Mobile OS) of choice

HORIZON MOBILE MANAGERA USER’S PERSPECTIVERunning VMware MVP makes subtle changes to the Android OS interface. • Android phone’s notification bar: you’ll see events for

two mobile virtualization partitions – both the work and personal data. • Appear in different colors to differentiate between the

events that occur in each partition. • When you respond to a notification, the Mobile

Virtualization Platform hypervisor intelligently switches the phone to the appropriate partition and application.

HORIZON MOBILE MANAGERInitially Android-only, now on iOS• IT administrators will be able to create an iOS

workspace, which is a collection of applications and data and services, set policies on that workspace and be able to secure and manage it• Unmodified native iOS apps can be added to the

workspace and they will automatically inherit the security policies defined by IT

Android and iOS powered 85% of all smartphones shipped in the second quarter of 2012 (2Q12) (IDC)

WINDOWS ECOSYSTEM

• In the business world, Microsoft is a mature and proven technology.

COMMUNICATION FEATURESEmail, contacts, calendar, and tasksOutlookLyncCalendar

SOCIAL COLLABORATION

As of September 2012, Facebook has over one billion active users,more than half of them using Facebook on a mobile device.

CONTENT MANAGEMENTSharepoint (inhouse)Office 365 + Skydrive (off-premise/cloud options)

MOBILE ADMINISTRATIONMDM• Several ways to wiping or locking a phone in the case

of security breach• InTune + System Center 2012

MAM• Company Hub• Blacklist and Whitelisting of applications• Sideloading*** of preselected apps

MIM• IRM (Information Rights Management)

CUSTOMER RELATIONSHIP MANAGEMENTMicrosoft Dynamics CRM

ASSESSMENT

User ExperienceScalabilitySecuritySpeed to MarketCostProductivity

MARKET SHARE TRENDS

COMPARISON WITH CITRIXIn the Citrix approach your business apps will sit side by side with your personal apps.(MAM)• could be legal issues for companies that want to

remote wipe a deviceIn the VMware approach they are completely separate environments.(MDM)• Businesses could also play for a phone/data plan that

is only used if you are on the business side thus allowing a separate phone/data plan for the personal side

TCOexternal costs are the more obvious, but enterprises that let employees expense their service plans need to factor in the loss of bulk buying plans from the carriers. The internal costs are more opaque and can include: mobile device management and security software, wireless networks and access control systems, help desk and IT operations, and general IT, administration and training. BoxTone estimates that these costs total $1,500 per user per year.

ROIProductivity• employees tend to work more hours when a BYOD

policy is implemented. Good Technology estimates that the average employee works seven more hours per week• social media tools could add as much as $1.3 trillion

to the U.S economy if fully embraced, increasing knowledge worker productivity by an average of 20 to 25 percent

• improved communication and collaboration benefits cited in the report can be powerfully driven by mobility

TCO - PHYSICAL VS. VIRTUALCAN WE CREATE A MOBILE DEVICE ANALOG TO THIS?