Drupal GardensSite Factory for the Enterprise"

Bryan House"Vice President, Product Marketing"@bryanhouse"

May 31st, 2012"

WHY A SITE FACTORY?!

Demand for New Digital Experiences Outpacing Capacity to Deliver"

!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!

Implications on Digital Marketing Teams"

!LAUNCHING 1-2 WEBSITES PER WEEK IS DISRUPTIVE!

Key Constituents"

Head of Digital Marketing Head of Business Technology

Responsibilities Responsibilities -  Content and programming "

-  Social channels"

-  International sites"

-  Build and maintain systems"

-  Ensure performance and security"

-  Support business objectives"

Objectives Objectives -  Create captivating experiences"

-  Own content creation & engagement efforts"

-  Generate demand online"

-  Capture rich customer info"

-  Deliver repeatable platforms to business"

-  Ensure reliability and uptime"

-  Manage security processes"

-  Focus on core competencies"

Assessing the Site Factory Opportunity"

custom brand experiences

bespoke build & deployment approach

custom brand experiences

repeatable deployment methodology

standardized brand experiences

bespoke build & deployment approach

standardized brand experiences

repeatable deployment approach

# of websites few many

degr

ee o

f bra

nd c

onsi

sten

cy

low

hi

gh

standardized brand experiences

bespoke build & deployment approach

custom brand experiences

bespoke build & deployment approach

custom brand experiences

repeatable deployment methodology

standardized brand experiences

repeatable deployment approach

# of websites few many

degr

ee o

f bra

nd c

onsi

sten

cy

low

hi

gh

Point at which the bespoke approach

breaks down"

“WE CANNOT CONTINUE! WHAT WE ARE DOING TODAY.”!

standardized brand experiences

bespoke build & deployment approach

custom brand experiences

bespoke build & deployment approach

custom brand experiences

repeatable deployment methodology

standardized brand experiences

repeatable deployment approach

# of websites few many

degr

ee o

f bra

nd c

onsi

sten

cy

low

hi

gh

Point at which the bespoke approach

breaks down"

Seeking Systems of Engagement that Deliver the Best of Both Worlds"

GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS !

and!SCALE TO MEET NEEDS OF IT ORGANIZATION!

ENTERPRISE DRUPAL GARDENS OVERVIEW!

Templates"1" Select website template"

2" Configure site-specific settings"

Information architecture"Page layouts"Roles & permissions"Content types & display"Pre-defined themes"

3" Add site content"

4" Add people & launch!"

Enterprise Drupal GardensRapid Site Deployment Platform"

http://www.[customdomain].com"

Site Factory to Build and Manage Thousands of Websites"

Launch websites by the hundreds, with

minimal effort

Rapidly create new site templates

On

Dem

and"

Prov

isio

ning"

Database & Storage"

Drupal Gardens"

Members"

Management Console"

API Hooks"

Templates"

Social Authentication"

Drupal Sites"

Site Delivery"

SaaS Infrastructure

Management Console

Site Creation Platform

Site Delivery & Consumption"

• Browser"• Modernzr for

legacy browser support"

• Mobile"- Content

contribution mobile app (coming soon)!- Responsive

theme template (coming soon) !

SSO, Social Log-in And Sharing"

• OpenID support across Gardens sites"− Native within Drupal Gardens"− SSO within community of DG sites"

• Authenticate via social tools with JanRain"- Facebook"- Twitter"- Google+"- and others"

• Social push comments or links to user accounts "• Custom authorization available"

Extensible, Custom Content Support"

• Configurable content types"- Add field types"- Reference existing content elements"- No coding required"

Dynamic Content Mashups"

• Mix and match content elements"• Quickly configure output type"- Page "- Block "- RSS "- XML"

Powerful, Native Webforms"

• Drag & drop form creation"

• Configurable "• Email

confirmation"• Spam

prevention"• Connect to 3rd

party lead capture systems"

SEO Optimized Sites"

• SEO templates for any content type"

• Custom page titles"• Meta tags, keywords

and description"• XML sitemap"• Search engine

registration"

Taxonomy Driven Content Organization"

• Rich taxonomy support"• Add custom

vocabularies"- Pre-defined"- User generated"- Parent / child

relationships"• Taxonomy based

content access controls"• RDFa support"

Simplified UX for Content Contributors"

• WYSIWYG content editing"

• Rich media embedding"• Add custom HTML to

any content or block"• Personalized, dynamic

content support"

• Lightbox media galleries"• Embed.ly support for 200+

rich media sources"

Rich Media Experiences"

• WYSIWYG in-site design "•  Integrated Typekit & Monotype fonts"• Per-page or global multi-column layouts"• Preview & review designs prior to publish"

Point and Click Design Tool"

• Custom CSS"• CSS styling history – with hide / show changes"

Powerful CSS Support for Advanced Design"

Add Dynamic Javascript Site Elements"

• Embed any Javascript / Jquery library"

• Add to any:"- Content"- Block"- Theme "- Page header or

footer"

• Pre-configured templates"- Information architecture"- Page layouts"- Brand elements"- Themes"- Third party integrations"

• One-click duplication"

Templates"

Centralized Management Dashboard"

• Dedicated site management console"

• Access and site statistics across multiple sites"

• Extensible API to connect to reporting and analytics"

Centralized Member Management"

•  Define custom roles"•  RESTful APIs to create/

manage users"• Open or restricted

membership"•  Role-based permission

system for all features"•  Content access based on

user roles"•  Privileged content

support"

Database & Storage"

• Fully managed by Acquia"• Highly available, fully redundant architecture"- Built on Amazon Web Services"- Same environment as Acquia Cloud"

• Advanced caching support"• Akamai CDN support "• Synchronous database failover"• HA file system"• Four hour disaster recovery snapshots"• Nightly backups"

Templates"1" Select Drupal template"

2" Customize theme"

Information architect"Page structure "Roles & permissions"Functional needs"Specific modules"

3" Add content"

4" Add people & GO!"

Rapid Site Deployment"

OPENSAAS = NO LOCK-IN!

The OpenSaaS Promise "

"   Power and flexibility of open source Drupal""   Simplify day-to-day operations with SaaS""   Freedom to move websites to Acquia Cloud or in-house"

Freedom of Open Source"Efficiency of SaaS"

Websites Without Boundaries"

Grow your site with:"• Custom modules"• Custom code, plugins"• Integration with 3rd party API’s"

Grow your site in Drupal Gardens"

Acquia manages code, Drupal stack & hosting"

Acquia manages Drupal stack & hosting"

EXAMPLES!

Enterprise OpenSaaS Site Factory for Large Drupal Multisite Deployments"

POWER AND FLEXIBILITY OF DRUPAL!

OPERATIONAL BENEFITS OF SAAS!

FREEDOM FROM LOCK-IN!

Questions"

• For more information visit: http://www.acquia.com"

• Follow us: @acquia and @drupalgardens"

• Contact us: sales@acquia.com or 888.9.ACQUIA"

Today’s slides & webinar recording will be posted to:"http://acquia.com/resources/recorded_webinars"