Enterprise Digital Strategy - Digital transformation in large organizations

Download Enterprise Digital Strategy - Digital transformation in large organizations

Post on 29-Nov-2014

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My presentation from the UXILive conference. I talked about digital transformation and customer experience in large corporates. What are the setbacks and what needs to be done to overcome them.

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<ul><li> 1. 2008: 2014:6 </li> <li> 2. </li> <li> 3. ? </li> <li> 4. </li> <li> 5. </li> <li> 6. Sell </li> <li> 7. Solve Sell </li> <li> 8. ROI ... </li> <li> 9. </li> <li> 10. User Experience . </li> <li> 11. Customer Experience </li> <li> 12. </li> <li> 13. 01 </li> <li> 14. Gen y </li> <li> 15. Gen y </li> <li> 16. Gen y </li> <li> 17. Gen y </li> <li> 18. Gen y </li> <li> 19. Gen y </li> <li> 20. Gen y </li> <li> 21. = </li> <li> 22. = </li> <li> 23. 02 Touchpoints </li> <li> 24. ( ) AWARENESS CONSIDERATION DECISION PURCHASE POST SALE </li> <li> 25. Comparethemarket . , </li> <li> 26. ( ) ( ) AWARENESS CONSIDERATION DECISION PURCHASE POST SALE </li> <li> 27. Starbucks Digital Network </li> <li> 28. ( ) ( ) ? AWARENESS CONSIDERATION DECISION PURCHASE POST SALE </li> <li> 29. mBabk . Win Win </li> <li> 30. USAA . + () </li> <li> 31. 03 </li> <li> 32. POTENTIAL CASUAL REGULAR </li> <li> 33. 04 </li> <li> 34. FailSafe . </li> <li> 35. , . </li> <li> 36. think of yourself like a consumer technology company. A consumer tech company needs to have quick release cycles and bring new products to market that need to be relevant [and] secure. Maybe theyre not going to have all the functionality youd have if youd waited for two years, but two years is a lifetime Curt Garner, Starbucks CIO </li> <li> 37. UI , </li> <li> 38. UI . </li> <li> 39. 05 </li> <li> 40. </li> <li> 41. . , " </li> <li> 42. , : </li> <li> 43. Only you can make this company digital </li> <li> 44. , , , Safe Fail not fail safe . , </li> <li> 45. Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs 052-5118539 realcomerce </li> </ul>