enterprise awkwardness
DESCRIPTION
Enterprises are too often awkward for people to deal with. Enterprise architects and other designers of enterprises should see it as their mission to fight enterprise awkwardness.TRANSCRIPT
Enterprise Awkwardness
Dr John Gøtze
Concept Credit: Milan Guenther
Photo: h8ps://twi8er.com/roscamabbing/status/456337887911743488
Milan Guenther: Enterprises want scale – selling to and interacJng with thousands or millions is good
Milan Guenther: But it tends to make things worse when it comes to dialogues, behaviour etc Most enterprises behave very awkward compared to humans, because relaJonships are hard to scale.
Milan Guenther: So how can we leverage data, mobile, services, experience, brand, interac7ons etc to make enterprises less awkward?
So, awkward?
#awkward
h8ps://tw
i8er.com
/JohnRentoul/status/482904367260241920
#awkwarddesign
”By Design”?
Really?
”It’s not a bug, it’s a feature!” ?
New Normal, New Standards
h8ps://www.youtube.com/watch?v=n-‐pZj_cPBvw h8p://blogs.hbr.org/2012/12/when-‐an-‐ad-‐campaign-‐goes-‐wrong/
Enterprise Awkwardness
-‐ typically occurs when there are: • Faults of Commission or • Faults of Omission
Patrick Hoverstadt, The Fractal OrganizaJon
Fault of Commission
Fault of Omission
So …
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h8p://qualiware.dk/news_events/webinars/webinar_john_goetze_august_21
#enterpriseawkwardness
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