Enterprise architecture is the organizing logic for business processes and IT infrastructure reflecting the integration and standardization requirements of the company's operating model.

“there were no more worlds left to conquer”

SaaS

SLA

ITIL

ESB

SOA

CloudOO

Web 2.0

Enterprise 2.0

Social Networking

Virtualisation

Utility Computing

EA

Green IT

Utility

I’m faced with waves of technology and hype

TOGAF

SAASIAAS

PAASNAASEAAS

I’m responsible but not in control

I feel like a fish out of water

Enterprise

Finance Sales LOB IT

Business Capability

Data Center

Software Architect

SoftwareArchitect

SoftwareArchitect

BusinessArchitects

InformationArchitects

InfrastructureArchitects

EnterpriseArchitects

Business Technology Strategists

we empower other roles

we own technology strategy

we create valueshareholder customer

citizen

strategy [ˈstrætɪdʒɪ] n pl -gies

1. skillful use of a stratagem

2. a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result

NABC

Strategy Map

Strategy Canvas

Determine Strategy

Style

Bus. Model Canvas

Determine Strategy Style

• How do innovative behaviors in strategically conservative firms differ from those in firms that are less conservative?

• Are the former less innovative than the latter, or do they simply target their innovative activities to different areas of the value chain?

Miles and Snow’s Strategy Typology

ProspectorDefender Analyzer

Reactor

Porter’s Strategy Typology

• Maximize performance by striving to be the low cost producer in an industry

• Maximize performance by differentiating line of products or services from those of other businesses

• Either approach can be accompanied by a focus of organizational efforts on a given segment of the market

Competitive Advantage

Low Cost High Cost

Competitive Scope

Broad

Overall Cost Leadership Differentiation

Narrow Cost Focus Differentiation

Focus

Carlson & Wilmot NABC

• Need

• Approach

• Benefit

• Competitive Alternatives

Osterwalder & Pigneur

Business Model Canvas

• Your business model on 1 page

• Test new business models

Describing your business modelThe business model canvas

OFFER

CHANNELS

RELATIONSHIPS CLIENTS

REVENUE STREAMS COST CENTRES

KEYPARTNER

KEYRESOURCES

KEY

ACTIVITIES

Source: Canvas by businessmodelgeneration.com

Who‘s yourcustomer?

Which customer

segments do you serve?

What‘s your offer?

Which „jobs to be done“

do you satisfy?

What‘s your relationship

to the customer?

What‘s your image?

How do you reach your customers?

How do you make

money?

What is driving cost?

What are your core

activities and processes?You are

your main suppliers, partners

and alliances? What are your

main assets and

competencies?

Norton & KaplanStrategy Map

Employee Learning & Growth PerspectivePerspective

Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth

Objectives Metrics Initiatives

Train IT Team to

Build/Support

Identify Ticket Website Vendors

Ticket Resale Process

Reduce No-Shows

Increased Fan

Loyalty

Grow Fan Base

Increase Stadium Revenue

Increase Licensing Revenue

What capabilities and tools do our employees need to help them execute our strategy?

Tech Readiness

Infrastructure, Systems Ready

Strategic Awareness

Tech & Tools Training

Regulatory Awareness

Tech Acquisitions

Tickets posted for Resale

Tickets Resold

Ticket Vendor Integrations

Implement Customer Interface/Promotion

Empty Seat Count

# Season Ticket Holders

Fan Site Feedback

VIP for a Day Promotion

Season Ticket Holder Incentives Promotion

Stadium Revenue

Market Value

Mauborgne & KimBlue Ocean

StrategyDo we know how to:

“Create Uncontested Market Space and Make the Competition Irrelevant?”

[yellow tail] Blue Ocean Strategy

Skill Taxonomy

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Foundation Body of Knowledge

Software Architecture

InfrastructureArchitecture

BusinessArchitecture

Enterprise Architecture

Business Technology Strategy

IT Environment

Quality Attributes

Human Dynamics

Design

Information Architecture

Value• Estimated/real• Perception• Progress against goal

Skills• Current

staffing levels• Performance

tracking

Coverage• Scope• Context• Situational analysis

Progress• Goals• Gap analysis• Status since

inception

The Principles of Architecture

Artifacts• Documents• Deliverables

Management• Governance• Organization• Reporting

structure• Maturity

model

People• Specialization• Customers• Interaction

Processes• Custom or

Standard• Activities

The Components of Architecture