enterprise - abhijit bose

6

Click here to load reader

Upload: nasscom-product-connect

Post on 12-Jan-2015

524 views

Category:

Business


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Enterprise - Abhijit Bose

Enterprise)

Ge#ng&your&first&20&enterprise&customers&

Abhijit)Bose)

CEO)&)Co3Founder,)Ezetap)

Page 2: Enterprise - Abhijit Bose

Ezetap turns any mobile device into an intelligent point-of-sale that can accept credit or debit cards

We interact with two types of enterprises: banks as a distribution channel and merchants who use the service

in the field.

How)we)work)with)enterprises)

Page 3: Enterprise - Abhijit Bose

Tried)and)tested)formula)…)

•  Use your network and persistence to start deals at the top and meet the decision makers

•  References and customer success via measurable ROI are the only things that matter. Align the organization, processes, metrics, and bonuses

•  Create a global, replicable model

•  Make sure your value proposition is durable, easy to differentiate and demonstrate

•  Experiment quickly to explore & validate pricing, market segment, GTM, product viability

•  Sell&before&you&build&

Page 4: Enterprise - Abhijit Bose

The)forgoCen)segment)

Enterprises sales are tougher and can swallow your time & focus but …

•  Validation by trusted brands accelerates consumers trust

•  Pressure tests your value proposition & business model

•  Industry solutions based on charter customers can accelerate initial growth and can transfer to other countries

•  Gives you leverage with even the largest sales partners

Page 5: Enterprise - Abhijit Bose

Case)study:))think)global)from)day)1)

Ajay&Banga,&Mastercard&President&&&CEO,&Dr.&James&Mwangi,&Group&CEO,&Equity&Bank&at&the&Ezetap&Launch!

Expanding&to&10+&countries&this&year!

Configured&Cashless&distribuPon&soluPon&for&largest&FMCG&company&with&SAP&integraPon!

Equity&Bank&in&Kenya&–&wanted&MPOS&to&compete&with&mPesa,&but&why&us?!

Page 6: Enterprise - Abhijit Bose

!!!

Thank)you)

Abhijit)Bose)

[email protected])