enterprise - abhijit bose
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Enterprise)
Ge#ng&your&first&20&enterprise&customers&
Abhijit)Bose)
CEO)&)Co3Founder,)Ezetap)
Ezetap turns any mobile device into an intelligent point-of-sale that can accept credit or debit cards
We interact with two types of enterprises: banks as a distribution channel and merchants who use the service
in the field.
How)we)work)with)enterprises)
Tried)and)tested)formula)…)
• Use your network and persistence to start deals at the top and meet the decision makers
• References and customer success via measurable ROI are the only things that matter. Align the organization, processes, metrics, and bonuses
• Create a global, replicable model
• Make sure your value proposition is durable, easy to differentiate and demonstrate
• Experiment quickly to explore & validate pricing, market segment, GTM, product viability
• Sell&before&you&build&
The)forgoCen)segment)
Enterprises sales are tougher and can swallow your time & focus but …
• Validation by trusted brands accelerates consumers trust
• Pressure tests your value proposition & business model
• Industry solutions based on charter customers can accelerate initial growth and can transfer to other countries
• Gives you leverage with even the largest sales partners
Case)study:))think)global)from)day)1)
Ajay&Banga,&Mastercard&President&&&CEO,&Dr.&James&Mwangi,&Group&CEO,&Equity&Bank&at&the&Ezetap&Launch!
Expanding&to&10+&countries&this&year!
Configured&Cashless&distribuPon&soluPon&for&largest&FMCG&company&with&SAP&integraPon!
Equity&Bank&in&Kenya&–&wanted&MPOS&to&compete&with&mPesa,&but&why&us?!