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© COGNEON 2007 Knowledge has to be free! Enterprise 2.0 Workshop (S. 1) Enterprise 2.0 Workshop 14.-16.05.2007, Michigan, USA Images: Ron Dvir

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Page 1: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 1)

Enterprise 2.0 Workshop 14.-16.05.2007, Michigan, USA

Images: Ron Dvir

Page 2: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 2)© COGNEON 2007 Knowledge has to be free!

Content

Knowledge Management Basics IT-Infrastructur in a KM-Context 1.0 vs. 2.0 Web 2.0 Tools

Page 3: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 3)

Knowledge Management Basics

Page 4: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 4)© COGNEON 2007 Knowledge has to be free!

What is Knowledge Management?

David A. Garvin (in HBR on KM):„A learning organization is an organization skilled at creating, acquiring and transferring knowledge and at modifying its behavior to reflect new knowledge and insights.“

Canadian Institute of Knowledge Management:„Knowledge management is knowledge-enabling business management.“

Cogneon:„The goal of knowledge management is to transform an organization into a learning organization.“

Page 5: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 5)© COGNEON 2007 Knowledge has to be free!

What is knowledge management? (2)

A knowledge management system Is NOT an IT-System Should translate the organizations strategy into a

knowledge strategy and individual knowledge goals Should enable a knowledge-oriented culture Should define explicit KM-roles and K-Processes Should be process-oriented Should be people-focussed Should integrate related disciplines like human

resource management, quality management, process management, information management, training

Page 6: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 6)© COGNEON 2007 Knowledge has to be free!

Knowledge Processes in a Learning Organization

Learning Organization

Knowledge Management

Knowledge Work

KnowledgeGoals

KnowledgeControlling

KnowledgeIdentification

KnowledgeAkquisition

KnowledgeDevelopment

KnowledgeDistribution

KnowledgeUsage

KnowledgeRetention

KnowledgeEnabling

Page 7: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 8)

IT-Infrastructur in a KM-Context

Page 8: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 9)© COGNEON 2007 Knowledge has to be free!

Model of an organization(ISO-9000-compatible)

Page 9: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 10)© COGNEON 2007 Knowledge has to be free!

IT-Infrastructure 1.0„monolithic systems“

IT-Infrastructure (1.0)

IT-System 1(e.g. file system)

IT-System 2(e.g. SAP)

IT-System 3(e.g. Intranet)

Page 10: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 11)© COGNEON 2007 Knowledge has to be free!

IT-Infrastructure 2.0„small pieces loosley joined“

IT-Infrastructure (2.0)

Filesystem BlogWikiForum Social

x-ing

WebDesktop

E-Mail

MetadataRepository

Search OtherMashups

Other

Page 11: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 12)

1.0 vs. 2.0Principles of Enterprise 2.0

Page 12: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 13)© COGNEON 2007 Knowledge has to be free!

1.0 vs. 2.01.0 2.0

Hierarchic NetUnidirectional BidirectionalOrganizational units Social networksFunktion-oriented Process-orientedCommand & deliver ParticipationControl Trust and AutonomyOwn knowledge Share knowledgeCompany generated content User generated contentContent CollaborationRead-only Read/write/executeMonolithic systems Small pieces loosly joinedDesktop WebCMS, E-Mail, Documents Weblogs, WikisTaxonomy Taxonomy, FolksonomyDefault: no access Default: access

Page 13: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 14)© COGNEON 2007 Knowledge has to be free!

1.0 vs. 2.01.0 2.0

Hierarchic NetUnidirectional BidirectionalOrganizational units Social networksFunktion-oriented Process-orientedCommand & deliver ParticipationControl Trust and AutonomyOwn knowledge Share knowledgeCompany generated content User generated contentContent CollaborationRead-only Read/write/executeMonolithic systems Small pieces loosly joinedDesktop WebCMS, E-Mail, Documents Weblogs, WikisTaxonomy Taxonomy, FolksonomyDefault: no access Default: access

Social System

Technical System

Page 14: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 15)

Web 2.0 Tools

Page 15: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 16)

Tool: WikiExample: Wikipedia

Page 16: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 17)© COGNEON 2007 Knowledge has to be free!

Anatomy of a Wiki

Structured InformationUnstructured

Information

Edit Page, everyone can History of

Changes

Categories, Tagging

Last Changes

Other Languages

Content type is encyclopedic

Page 17: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 18)

Tool: WeblogExample: e-konsult

Page 18: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 19)© COGNEON 2007 Knowledge has to be free!

Anatomy of a Weblog

Weblog belongs to

person

Weblog has a focus

Content is ordered in

reverse chronology

Categories, Tagging

Blogroll, other Bloggers in the Blogosphere

Comments, Feedback Channel

Tags

Page 19: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 20)

Tool: ForumExample: Xing Forum Knowledge

Management

Page 20: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 21)© COGNEON 2007 Knowledge has to be free!

Anatomy of a Forum

Forum belongs to

topic

Content is ordered in

reverse chronologyContent type

is Q&A

Page 21: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 22)

Tool: Social Bookmarking

Example: del.icio.us

Page 22: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 23)© COGNEON 2007 Knowledge has to be free!

Anatomy of a Social Bookmarking Tool

Content is ordered in

reverse chronology

Tagging, FolksonomyContent type

is URLs

Connection to people with same

links

Bookmark collection belongs to

person

Page 23: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 24)

Tool: Social NetworkingExample: Xing

Page 24: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 25)© COGNEON 2007 Knowledge has to be free!

Anatomy of a Social Networking Tool

Search for people

Page 25: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 26)© COGNEON 2007 Knowledge has to be free!

Anatomy of a Social Networking Tool

Standardized Profiles

„Distance“ to that person

Possibilities to contact

that person

Page 26: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

© COGNEON 2007 Knowledge has to be free!Enterprise 2.0 Workshop (S. 27)

Tool: RSS, ATOM, Aggregation, Mashups

Example: Netvibes, Weblin

Page 27: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 28)© COGNEON 2007 Knowledge has to be free!

Anatomy of RSS, ATOM, Aggregation, Mashups

RSS-Feed

RSS-Feed

Page 28: Enterprise 2.0 Workshop, 14.-16.05.2007, Michigan, USA

Enterprise 2.0 Workshop (S. 29)© COGNEON 2007 Knowledge has to be free!

Thank you!

Cogneon GmbHHenkestr. 91D-91052 Erlangenhttp://www.cogneon.de

Mr. Simon Dü[email protected]+49 9131 616 6666