enterprise 2.0 in belgium: what\'s after the hype? a k company 2010 survey
TRANSCRIPT
1
ENTERPRISE 2.0 IN BELGIUM :
WHAT’SAFTER THE HYPE ?
AN EXPLORATORYSURVEY BY K COMPANY
2
OBJECTIVES
ESTIMATEDKEYNOTING TIME: 15 MIN.
SAMPLE
MAIN RESULTS
CONCLUSION
3
OBJECTIVES
4
OBJECTIVES
Evaluate the “penetration rate” of Enterprise 2.0 &
Online collaboration tools in Belgium
(presence, effort, satisfaction...)
Identify companies’ intentions on their future
Enterprise 2.0 projects & budgets
Have an overview of the companies’ organizational
readiness to Enterprise 2.0 concepts & tools
Analyzing the impact of organizational design on
Enterprise 2.0 deployment
5
SAMPLE
6
Mainly Top/Middle Management, IT & Marketing representatives (16-25 %)Few HR people (1,3 %)
People from the privatesector(bank, medias, services)
... but alsofrom thepublic sector(government, institutions) ! (16 %)
Good balancebetweenSME’s (45 %) and bigcompanies (55 %)
Who were the respondents ?
7
MAIN RESULTS
PENETRATION RATE
8
85 % of the respondents actually already launched an
online collaboration project within their company
63 % of them are quite to very satisfied*
Top tools are...
Collaborative spaces(SharePoint...) 69 % Enterprise platforms(Jive, KP...) 41 %Wikis 39 % Public social networks (Facebook...) 37 % Blogs 35 %Microblogs(Twitter...) 22 %
* 12,2 % are dissatisfied and 24,5 % have no opinion
9
What was the cost of all that...?
1/3 invested at least some K€
1/3 didn’t have a budget (!)
1/3 just do not know...
... and what was that budget (if any) mainly used for ?
68 % invested at least half of their budget in change management
(does it surprise you?!)
10
MAIN RESULTS
FUTURE PROJECTS& BUDGETS
11
Future projects/budget Projects already started No projects started yet
Blogs
Project(s) (yes or maybe) 61% 33%
Budget (at least some K€) 9% 17%
Collaborative spaces
Project(s) (yes or maybe) 69% 57%
Budget (at least some K€) 30% 43%
Enterprise platforms
Project(s) (yes or maybe) 59% 29%
Budget (at least some K€) 20% 33%
Microblogs
Project(s) (yes or maybe) 66% 14%
Budget (at least some K€) 10% 17%
Public social networks
Project(s) (yes or maybe) 55% 43%
Budget (at least some K€) 16% 57%
Wikis
Project(s) (yes or maybe) 55% 43%
Budget (at least some K€) 7% 33%
The best incentive for new projects ? An existing project !
And what about budget...? Well then you better have
some cash left from your past project !
Collaborative spaces&Public social networks are the mostpopular
Microblogging&Enterprise platformsmaybe the nextstep!
« Old values »stillappeal(Blogs, Wikis...)
12
MAIN RESULTS
ORGANIZATIONALREADINESS
13
Respondents’ organizations are rather...
Horizo
ntal
Inform
al
WorkOrganiza
tion&Hierarch
y
14
Respondents’ organizations are rather...
YoungExperti
sed
Auton
omous
Collect
ive
Collabo
rative
Resista
nt (!)
HR
&Organi
zational
culture
15
Respondents’ organizations are rather...
Docum
entedE-mail
minded (!)Innova
tiveNetwor
kedLookin
g for
(even
more)
experti
se
KM, Innovatio
n &
Networking
16
MAIN RESULTS
ORGANIZATIONAL IMPACT
17
In summary, an online collaboration project
will be launched AND will bring satisfaction
the most likely (but not only) in an organization
which is...
Expertise
d
Collective
Collaborati
ve
18
In details, organizational characteristics have
an impact on the type of Enterprise 2.0
project launched within the company...
Just
someexample
s!
Expertisedorganizationsmaymake a stronger use of Blogs, Wikis& Collaborative spaces
Collective organizationsratherlaunch Collaborative spaces, Enterprise platforms, Microblogs... but not thatmuch (traditional) Blogs
Collaborative spaces (SharePoint...) willbelaunchedwhatever the companyis web mindedor not!
Highlyinnovativeorganizations use all types of online collaboration tools (Blogs in particular) more thanlessinnovativeones
19
CONCLUSION
20
There are some exiting insights!
Most of the respondents did launch an Enterprise 2.0 project within their
company AND many of them are quite satisfiedabout it...
Launching such a project is a good triggerto launch other ones! (larger deployment of
the same tool or implementation of another one)
Respondents’ organizations seem to be on the good wayto fit Enterprise 2.0
basic components (in terms of work organization & culture, HR, KM, innovation etc.)
Enterprise 2.0 tools are the most suitable for “mature” organizations... but less
mature ones are quite receptive too!
Relevancy and appeal of such tools depend on an organization’s purpose &
“Enterprise 2.0 readiness”
21
But let’s keep in mind that...
Respondents to this survey may be particularly “Enterprise 2.0 minded”
Collaborative spacespopularity may be biased by the massive deployment of
SharePoint within any types of companies (and then not only for “pure” Enterprise 2.0
purposes)
Appeal for Enterprise 2.0 projects is well there but budget seems to be a quite
sensitive issue
It is not only sufficient to be “Enterprise 2.0 ready” to succeed, change
managementeffort is still of great value
Contemporary organizations remain quite e-mail minded and local
managerssomewhat resistant
22
Nevertheless...
Enterprise 2.0 & Online collaboration projects are for everyone...
Large companies but also SME’s
Companies from the private sector... but from the public
sectortoo !
All levels & positionsare concerned within the organization !
(top & middle managers, marketeers, IT people... as well as HR representatives!)
23
THANK YOU
DO YOU HAVE ANY QUESTIONS?