enterprise 2.0 - fad or future?
DESCRIPTION
Is Enterprise 2.0 a techno fad or is it the future of the social enterprise? Proof Points Investigated.TRANSCRIPT
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Enterprise 2.0Fad Or Future
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Introducing BILLY
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BUTWHOISBILLY
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says, “BILLY is employee # 81015”
7500 Flying Cloud DriveSuite 500Eden PrairieMinnesota 55344
BILLY CRIPEDirector ~E2.0 & ECMProduct Management
phone: +1 952.564.2150mobile: +1 [email protected] (work)
[email protected] (personal)
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September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
says, “BILLY is
author of this book. You should buy it.”
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My mom says,
“BILLY is the smartest boy I know.”
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My connections say, “…talented and creative thought leader …”
“…fun and effective at what he does…”
“…master in his area of expertise…”
“…an excellent leader…”
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My
connections say…
…well some of what they say shouldn’t be repeated…
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says I’m someone worth following
(@billycripe)
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traffic logs say I’m someone worth reading
blogs.oracle.com/fusionecm
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So Do
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SoWHOISBILLY
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My Social Graph increasingly defines
who I am
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My Social Graph increasingly influences
my consumption
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My Social Graph increasingly defines
my expertise
For Example, look at part of my Twitterverse:
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If We Focus on
Business…
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we work socially
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but we are organized hierarchically
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we create, communicate& consume socially
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Draft
but we classify,organize,
& categorizehierarchically
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We work, create, communicate & consume
ONE WAYwhile organizing& using systems designed
ANOTHER
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why?
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wecommunicateconnectedconversationally
in an increasingly environment,
Yet what is the GAP between how we
communicate and our connected environment?
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Paradigmshifttechnology
it’s a communications-
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So what has changed
?
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Easier for Everyone
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Bigger Pipes
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Faster CPU
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Easy Scripting & APIs
<html>{JavaScript}
AJAXCSS
<xml/>
LAMP
RESTJSON
SOAP
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Ubiquitous Connectivity
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good design seduces us with ease, recognition & surprise…
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and (if we’re honest)…
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it rocks.
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The paradigm is an Ecology of
RELATIONSHIPS&
technology
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how?
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Enterprise 2.0 technology must provide
information in context
Enterprise 2.0 technology must
enable participation
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why?
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VALUE IS CREATED BY
SCARCITY
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But We HAVE
So Much!
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Abundance
Creates Scarcity of
Attention…
OF
Connections InformationTechniqueChannelsOptionsProducts
…
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We Operate in an
Attention Economy …
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content in Context
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Gains attention
Which stimulates participation
Which generates new and better
content
Which is presented contextually
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:proof
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What are you to
Do with all this?
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design for Participation
vs
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code for Re-USE
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keep information Fresh
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expect Change
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What is ORACLE doing?
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Tapping the Shift
Leading the Change
Connecting Systemsbiz proc through SOA integrationshare info between apps through FMWSelf-Service & mashup views via WebCenterBI Reports share structured data between systems
Supported & Pre-built Integrations reducing risk & complexity
Content value multiplierNetwork effect: agile systems sharing information via ECM
Each system brings additional value to all other connected systems
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Red Stack SolutionsSiebel & UCM | EBS & IPM | EBS & UCM | AutoVue & UCM | BPEL & UCM BPEL & IPM | BI Publisher & UCM | IRM & UCM | Beehive & IRMBeehive & UCM | WLP & UCM | WCI & WCM | WebCenter & UCM ECM & Secure Files | UCM & Spatial | ECM & PSFT | RTD & WCM …
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Red Stack Solutions are
built on our E2.0 Platform
Access Unstructured ContentUniversal Content Management
Enterprise 2.0 Platform WebCenter Suite, WebCenter Services
WorkflowBusiness Process Management, BPEL
Make Better DecisionsBusiness Intelligence
Enterprise MashupsSiebel, E-Business Suite, PeopleSoft, JDE…
Oracle Solutions
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Our E2.0 Platform is
Content in Context Participation RichCoded for Reuse
fresh
Ready for change
tagging
In-the-flow
presence
collaboration
WIKIS
blogs
Designed for participation
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Enterprise 2.0 is ORACLE
Fuse Enterprise 2.0 capabilities in Oracle Technology
Across Fusion Middleware, Database and next-generation Collaboration
evolutionDeliver Enterprise 2.0-enabled Oracle Applications
agileDeliver the most complete, open and manageable
Enterprise 2.0 platform Oracle WebCenter + Oracle ECM
success
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So what should YOU do?
Promote executive
buy in
CLAMPING DOWN locks in LOSS
Develop evangelists
Competitive
Advantage
Soft benefit
PROOF
CITE ROIKILL the 9x Problem
Participate to Educate
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flickr social graph cobalt http://flickr.com/photos/cobalt/Newspaper girl Violater3 http://www.flickr.com/photos/violator3/Cracks Xochipilli http://www.flickr.com/photos/xochipilli/Steampunk xiliafaye http://www.flickr.com/photos/xiliafaye/Wiki Chalk MikePerezhttp://www.flickr.com/photos/mikeeperez/Ripples Dave Armano http://darmano.typepad.com/logic_emotion/2008/01/influence-rippl.htmlSeduction http://www.asdfing.com/wp-content/uploads/2008/01/how_to_seduce_a_woman.jpg
Billy Cripe • http://twitter.com/billycripe • http://blogs.oracle.com/fusionecm