entering the mobile ecosystem - shane williamson

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Presentation I did for the Silicon Federation event held in Sydney Australia on 3rd March 2009.

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Page 1: Entering The Mobile  Ecosystem - Shane Williamson
Page 2: Entering The Mobile  Ecosystem - Shane Williamson
Page 3: Entering The Mobile  Ecosystem - Shane Williamson
Page 4: Entering The Mobile  Ecosystem - Shane Williamson

$-

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2005 2006 2007 2008 2009

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Fixed Telephony Mobile Services Data & Internet

iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr

Page 5: Entering The Mobile  Ecosystem - Shane Williamson

over 4 billion active mobile subscriptionsJan 2009

Page 6: Entering The Mobile  Ecosystem - Shane Williamson

North AmericaNorth America

EuropeEurope

AsiaAsia--PacificPacific

Latin AmericaLatin America

Africa & Middle Africa & Middle

EastEast

iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr

Page 7: Entering The Mobile  Ecosystem - Shane Williamson

In 59 countries

mobile penetration

has exceeded 100%

Page 8: Entering The Mobile  Ecosystem - Shane Williamson

Nokia Samsung Sony Ericsson Motorola LG Apple Others

IDC Worldwide Quarterly Mobile Phone Tracker Q4 2008

mobile manufacturers market share

Page 9: Entering The Mobile  Ecosystem - Shane Williamson
Page 10: Entering The Mobile  Ecosystem - Shane Williamson
Page 11: Entering The Mobile  Ecosystem - Shane Williamson

The key to

entering the

mobile ecosystem

is “Why?”

Page 12: Entering The Mobile  Ecosystem - Shane Williamson
Page 13: Entering The Mobile  Ecosystem - Shane Williamson
Page 14: Entering The Mobile  Ecosystem - Shane Williamson

mobile phone companiesmobile phone companies

Page 15: Entering The Mobile  Ecosystem - Shane Williamson

australian mobile customers

Page 16: Entering The Mobile  Ecosystem - Shane Williamson

australian mobile customers

Page 17: Entering The Mobile  Ecosystem - Shane Williamson
Page 18: Entering The Mobile  Ecosystem - Shane Williamson
Page 19: Entering The Mobile  Ecosystem - Shane Williamson

micro mobile ecosystems

Page 20: Entering The Mobile  Ecosystem - Shane Williamson

smartphone implementation factors

Page 21: Entering The Mobile  Ecosystem - Shane Williamson
Page 22: Entering The Mobile  Ecosystem - Shane Williamson