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E very year millions of Texans purchase their annual

hunting and fishing licenses, pack up their gear, and head out into the vast and varied playgrounds of the great Texas outdoors. Along with a new license, they each receive the Texas Parks and Wildlife Outdoor Annual.

This colorful guide contains the official rules and regulations for hunting and fishing in Texas, including bag limits, timing of seasons, size limits, and other need-to-know regulations. In 2018-19 it will also include boating regulations for the first time ever.

The Outdoor Annual also contains interesting articles on Texas wildlife and outdoor sport. Its digest size makes it easy to tuck inside a gun case or tackle box to keep as a handy reference tool for the entire season.

A digital version is available at outdoorannual.com, on the Texas Parks and Wildlife Department website, and receives over 15 million pageviews every year.

DISTRIBUTIONStarting in August 2018, 2.3 million copies of the 2018-19 Outdoor Annual will be distributed at the more than 2,000 retail locations where licenses are sold in Texas.

PRODUCTION SPECSGo online 24/7 for complete details on ad sizes and material requirements at texasmonthly.com/about/media-kit/ad-production-specifications/

DEADLINESAdvertising Reservation deadline:

May 15, 2018 Materials deadline:

June 15, 2018

FOUR COLOR

Full page $49,600

1/2 page $14,725

1/4 page $7,360

ADVERTISING RATES

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PREVIOUS ADVERTISERS Academy Sports and Outdoors, Activision, AllPredatorCalls.com, All Star Rods, Ambush Firearms, Arctic Cat, Atascosa, B&B Taxidermy, Bass Pro Shops Outdoor World, Beretta, Big Tine, Bombardier, Briley, Cabela’s, Camoclad, Capital Farm Credit, Chevy, Chippewa Boots, Corpus Christi CVB, COSTA, Dallas Safari Club, Dick’s Sporting Goods, Dillon Manufacturing, Don’t Mess With Texas, ELCAN Optics, Evinrude, Elusive Wildfire, Excalibur Crossbow, EZ-Go, Falcon Point Ranch, Farmers Mutual, First AG Credit, Gander Mountain, Geico, Germania, Goodyear Tires, Harbor Freight Tools, Hermann Sons, Henry Repeating Arms, Hoffpauir Power Sports, Hub Solutions Inc., Hummingbird, Hunters for the Hungry, John Deere, Kawasaki, Laredo CVB, Marble Falls CVB, Midway Food Market, Mumme’s, Nikon, Pelican Coolers, Pennsylvania Deer Hunting Association, Pentax, Picosa Ranch, Pioneer Brand, Polaris, Port Aransas CVB, Progressive, Pure Fishing, R-P Outdoors, RAM, Rancho Caracol, Ranger Boats, Redwood, Roland Safe, Ruger, Silver Creek, Smart Built Homes, Southwest Texas ACA, SpinCast, Sportsman Shooting Center, South Padre Island, Sportsman’s Warehouse, Stauer, Suzuki, SWFA, Texas Buck Registry, Texas Parks & Wildlife Department, Texas Trophy Hunters Association, The National Rifle Association, The Outdoor Channel, Wal-Mart, Warn, West Texas Boy’s Ranch, West Texas Feeder Supply, Whataburger, Whitetail Classic, Wrangler, and Yamaha.

THE OUTDOOR TEXAN’S INDISPENSABLE GUIDE | 2018-2019

From the publishers of

CONTACTDavid [email protected] or 512-320-6925

FOR 2018-2019

T he Texas Parks and Wildlife Outdoor Annual is hand- delivered to 2.3 million

hunters and anglers when they buy their licenses. They put it in their back pocket, keep it in their glove box, and now, they can also get it in their email, on their smart phone, and on the Texas Parks and Wildlife website they trust for regulation information.

DISTRIBUTIONStarting in August 2018, 2.3 million copies of the 2018–19 Outdoor Annual will be distributed at more than 2,000 retail locations where licenses are sold in Texas.

PRODUCTION SPECSGo online for complete details on ad sizes and material requirements at texasmonthly.com/about/media-kit/ad-production-specifications/

DEADLINESAdvertising Reservation deadline:

May 15, 2018 Materials deadline:

June 15, 2018

Full Page Print Ad = 250x250 pixel Banner Ad

1/2 Page Print Ad = 250x150 pixel Banner Ad

1/4 Page Print Ad = 250x83 pixel Banner Ad

OUTDOOR ANNUAL ADVERTISERS WILL RECEIVE

A ROTATING BANNER AD FOR A FULL YEAR

the Texas Parks and Wildlife website will offer

banner ads as added value for Outdoor Annual advertisers. All print advertisers

in the Outdoor Annual will receive banner ads on the regulations pages of the

Texas Parks and Wildlife website for a full year

(August 15, 2018–August 14, 2019) AT N O A D D I T I O N A L C O S T.

The Texas Parks and Wildlife website is the #1 trusted online resource for the official Texas hunt-ing and fishing regulations—it receives more than 6.3 million pageviews and reaches more than 1.1 million unique visitors each month.

The Outdoor Annual website (outdoorannual.com) will be heavily promoted by TPWD in the following ways:

• Statewide news release in August 2018• Email blast to more than 156,000 hunters and anglers• Banner ads in the Hunt Texas and Fish Texas e-newsletters reaching more than 92,000 subscribers

• Spotlights on the main landing pages of the Texas Parks and Wildlife Department website that generate more than 1.1 million impressions each year

TPWD.STATE.TX.US


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THE OUTDOOR TEXAN’S INDISPENSABLE GUIDE | 2018-2019From the publishers of

For more information about advertising opportunities contact: David Dunham, 512-320-6925, [email protected]

COMMISSIONS 15% of gross billings to advertising agencies. No commission on production charges. Commissions not allowed on billings more than 90 days past due.

CANCELLATIONS Cancellation of any part of a contract voids all rate and position agreements. Neither the advertiser, the advertising agency, nor their agents may cancel after the closing date. No cancellations, changes, or insertion orders will be accepted by the Publisher after the closing date. If, by the materials deadline, the Publisher has not received copy deemed acceptable for publication, the Publisher may either repeat the advertiser’s most recent advertisement that it has published or publish nothing, charging advertiser and/or advertising agency for any space reserved by them. The Publisher reserves the right to refuse any advertising and shall not be liable for damages if for any reason we fail to publish an advertisement.

SPECIFICATIONS Binding: Saddle-stitched

1/2 pg Horizontal Bleed: Bleed: 5.5625” wide x 4.125” high Trim: 5.3125” wide x 4” high Safety: 4.8125” wide x 3.5” high

1/2 pg Horizontal Non-Bleed: 4.8125” wide x 3.75” high

1/4 pg Vertical Non-Bleed: 2.25” wide x 3.75” high

Full-page Bleed: Bleed: 5.5625” wide x 8.4375” high Trim: 5.3125” wide x 8.1875” high Safety: 4.8125” wide x 7.6875” high

2 Page Spread Trim Size: Bleed: 10.875” wide x 8.4375” high Trim: 10.625” wide x 8.1875” high Safety: 10.125” wide x 7.6875” high

FILE FORMAT Print-ready PDFs are preferred; also acceptable are InDesign, Illustrator, Photoshop, EPS, JPG, or TIFF files with all supporting layout files, images, and fonts included. Macintosh-originated files preferred. We may not be able to accept Windows or non-standard file formats.

IMAGES Images must be CMYK and 300 dots per inch. All spot/PMS colors and RGB images must be converted to CMYK by the advertiser. If not, the publisher will do so and bears no responsibility for color shifts. Do not exceed density of 300% of all four colors in any area.

HOW TO SEND YOUR AD FILE Please upload your ad materials (PDF, JPEG, TIFF, or .zip file) by visiting texasmonthly.com/upload. Be sure to fill out all information, and choose the title your ad is appearing in. If you prefer to ship your file on disk, please use the address below.

PROOFS If you do not send a proof, we will bear no responsibility for errors in ad reproduction. Color-critical ads not accompanied by a SWOP-certified proof will be printed to standard densities. Non-SWOP proofs will be used for content only.

WHERE TO SEND PROOFS Via trackable overnight delivery:

TEXAS MONTHLY Attention: Ad Trafficking/OA 816 Congress Avenue, Suite 1700 Austin, TX 78701 512-320-6991

QUESTIONS For technical questions regarding your ad and additional information regarding materials, call 512-320-6991 or email [email protected].

THE OUTDOOR TEXAN’S INDISPENSABLE GUIDE | 2018-2019

From the publishers of

enter our 102 page 102 the outdoor texan’s … · inside a gun case or tackle box to ......

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