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BAHULU’S HOUSE ENTERPRISE
Partners Position And Contribution
NAME POSITION CONTRIBUTION
1) Alia Najiha Bt Khairon Zamani GENERAL MANAGER RM 50,0002) Muhd Ashraf Bin Rusli ADMINISTRATIVE MANAGER RM 50,000
3) Nurimani Bt Yusoff MARKETING MANAGER RM 50,000
4) Iffah Diyanah Bt Jantan FINANCIAL MANAGER RM 50,000 5) Nur Syafiqah Bt Shaiful Haslan OPERATION MANAGER RM 50,000
NATURE OF BUSINESS
BAHULU’S HOUSE is under food production and the reason why we choose this sector as our
main business is because we believe Malaysia has the capacity and potential to become a
market leader in this sector.
LOCATION OF BUSINESS & DATE OF BUSINESS COMMENCEMENT
Our shop is located at 18, Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur.
The date of our business commencement is on 1st January 2013 and the registration is on 28th November 2012.
FACTOR SELECTING BAHULU BASED BUSINESS
• Bahulu is one of the most popular traditional cake in Malaysia and suitable for every level of community and age.
• Change perception of Malaysian that bahulu can be more appetizing than they expected by putting modern taste in bahulu such as chocolate chip, colours and flavour.
• Become entrepreneur and not just depend in choosing job in public or private sector.
VISION
• To become another one of the bumiputra company that produce products and services that can fulfilled the want of the customer thus become one of the monopolist of the industry by open up more of our franchise in Malaysia.
• Bahulu’s House Enterprise will strive in creating an efficient and effective in terms of the operation management and becoming a multinational company in 10 years from the date it establish.
MISSION
• Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar area and widen our territory to all over state in south of Malaysia such as Johor, Melaka and Negeri Sembilan.
• Efficient in term of handling the operation of administrative that occurs to avoid waste. Especially, when it involved with financial resources, labor, equipment and capital that we have invested.
• We also will alert and aware regarding the feedback from the customers. We believed that this is a medium where we can improve and upgrade the products and the services by time to time.
OBJECTIVE1) To ensure the business is running smoothly according to the business plan through planning, organizing, leading and controlling from the Administration Department. From that, our business will run effective and efficient because we have a schedule to do the task, duties and responsibilities. 2) To ensure our business is easy to understand by the partner and workers. It is because, when Administration Department have an organizational structure, our partner and workers are easy to understand from whom they need to submit the report and for whom they need to refer if have any problems. 3) To make our business looking more attractive. It is because the Administration Department has their own allocation to purchase anything but it must relate with the Administration Department. Administration Department cannot over expense, if that happen it will lead loss to the business. By having Administration Department, it can control and manage expenses. •
ORGANIZATIONAL CHART
MARKETINGPLAN
EXPECTED TARGET MARKETCUSTOMERS OUTLET PERCENTAGE (%)
Suppliers 40
Individual customers 25
Shop near Bangsar 20
Supermarkets 10
School in Bangsar 5
TOTAL 100
MARKET SHARE AND MARKET SIZE
Market size = 15 X RM0.20 X 40,000 = RM120 000 In a year duration , we estimate that:Sales per year = 10% X RM120 000 = RM 12,000
NO COMPETITOR MARKET SHARE (%) PROFITS (RM)
1. Al-Hikmatul Food Enterprise 53 1 656 250
2. Classico Bahulu Enterprise 22 687 500
3. Bahulu D’bayu 15 468 750
4. Bahulu’s House Enterprise 10 312 500
TOTAL 100 3 125 000
COMPETITORNO COMPETITOR MARKET SHARE (%) PROFITS (RM)
1. Al-Hikmatul Food Enterprise 53 1 656 250
2. Classico Bahulu Enterprise 22 687 500
3. Bahulu D’bayu 25 468 750
TOTAL 100 3 125 000
Before
After
NO COMPETITOR MARKET SHARE (%) PROFIT (RM)1. Al-Hikmatul Food Enterprise 45 1 718 750
2. Classico Bahulu Sdn Bhd 25 781 250
3. Bahulu D’Bayu 20 625 000
4. Bahulu House Enterprise 10
TOTAL 100 3 125 000
SALEFORECASTTOTAL 2013
RM 428,086
TOTAL 2014
RM 645,000
TOTAL 2015
RM 980,890
MARKETING STRATEGIES
Product/Services Strategy
Brand Packaging Quality Labelling Design After sale services
Price strategy
Cost-based Pricing
Distribution Strategy
Direct to consumerSelling through retailers
Selling through wholesalers
Promotion Strategy
AdvertisingLower Price and DiscountSignboards and banners
StickerWebsite
Sales promotion
OPERATIONALPLAN
PROCESS PLANNINGTHE PRODUCTION OF ORIGINAL FLAVOUR BAHULU
Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time,
until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it finish.
Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
sell /delivering to customer
THE PRODUCTION OF BAHULU HUJAN PANAS
THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU
Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time,
until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it finish.
Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
sell /delivering to customer
THE PRODUCTION OF BAHULU WITH FILLINGS
Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg
yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it finish.
Insert the feelings
Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
sell /delivering to customer
TYPES
COST
Flours RM 20.00 (10 kg)
Eggs (gred A) RM 100.00 (303 units)
Sugar RM 20.00 (11 kg)
Salt RM 1.00 (500 g)
Paste (colour) RM 8
Green (1 packs)
Brown (1 packs)
Purple (1 packs)
Pink (1 packs)
Baking Powder RM 2.00 (1 pack)
Chocolate Chip RM 35.00 (10 packs)
Fillings(Jem)chocolate (2 bottles) Strawberry (2 bottles)Blueberry (2 bottles)Pineapple (2 bottles)
RM 25.00
Coconut Oil RM 1.50 (500 g)
Vanilla Essence RM2.50 (2 bottles)
MATERIAL PLANNING
Machines & Equipment Planning Item Price /
unit
(RM)
No.
requirement
Total
cost
Supplier
Weight
Machine
100
2
200
Jong Hong
Enterprise
Sealer
55
2
110
Jong Hong
Enterprise
Bahulu
Mould
12 15
180
Classic
Trading
Enterprise
oven
10000
1
10,000
Mustafa
Tools
Enterprise
Electronic
Mixer
1000 1 1000 Mustafa
Tools
Enterprise
Others 3,250 3,250
Total 11,490
Item Price/unit
RM
No.
Requirement
Total
Cost
RM
Supplier
Sink 225 2 450 Deluxe
Sdn Bhd
Upright
Freezer
1200 1 1200 Rakan
niaga
Corp
Rack 420 4 1,680 IKEA
Stainless
steel table
1,200 1 1,200 Stanley
sdn bhd
Dustbin 25 3 75 Kedai
runcit Bilah
enterprise
Cash
Register
1,000 1 1,000 Stationeries
is ours
enterprise
Long
Table
90
2
180
Hong leong
hardware
sdn bhd
Small
Square
Table
120
1
120
Jati
sungguh
sdn bhd
Others 2,835
Total 8,740
OPERATION HOUR & BUSINESS HOUR
DAY
TIME
Sunday – Thursday
10.30 am – 10.30 pm
Friday – Saturday
10.30 am – 11.00 pm
DAY TIME
Monday – Friday 8.00 am – 5.00 pm
Saturday (Week 1 and 3) 8.00 am – 2.00 pm
OPERATION
BUSINESS HOUR