ensuring sustained benefits in the cultural and creative ... ipr sme... · the china ipr sme...
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Ensuring Sustained Benefits in the Cultural and Creative Industry in
China: Market and IP advice for EU SMEs
4 June 2013
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Snapshot: Helpdesk Free Services
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Enquiry Helpline
IP Guides & Newsletters E-learning &
Business Tools
Training Workshops & Live Webinars
Website & Blog
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Today’s Speakers
Davide Follador Has been practicing IP law for more than 10 years. Advises EU companies on IP related issues in China, from pre-entry strategy to enforcement and contracts. In charge of China Desk of Franzosi dal Negro and Setti in Beijing.
E-mail: [email protected]
Direct Dial: +86 13466530421
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Agenda
Intellectual Property and the creative Industries
Trademarks, designs and Copyright
Your Enforcement Options
Typical IP issues: Case studies
Take Away Message/recommendations for EU SMEs
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Know before you go
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Intellectual Property and the Creative Industries
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Original Creativity
Know how &
technology Goodwill
Origin of services
and goods
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Why Professional Assistance is Important
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Counterfeits on the market
Counterfeits occasionally found
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IP protection for SMEs in the Creative Industries in China: Check List
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Preliminary check on
which “intangible”
assets you export to
China together with
your
business/products
Protect by registering
in advance
Create IP awareness in
your sale people
Business meetings
and exchange of
information
Distributors promising
too high targets
Trade fairs and
presentations
Allowing
distributors/local
business partners
acquire your IP rights
Generic contracts Tolerate infringement
PREFERRED
CAUTION
AVOID
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IP Rights for the Creative Industries
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Copyright
- Music & Literature - Advertising material - Website content - Project & Engineering
• The most effective and long term protection for key marketing tools as brands
• Long protection time
• Limited extent of protection (copy)
• Registration as primary evidence
• Full protection against copy and imitation
• Limited time of protection
Design
- Product shapes - Packaging
Trademark
- Brands - Patterns
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Trademark Protection in China: Best Practice
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Trademark availability search helps you understand if the mark is available
The search must be complete, including Latin and Chinese characters Cover all the goods of immediate
and future interest.
One class, one application
Protect also the Chinese version or someone else will do it
Regularly watch the register
File opposition
Don’t tolerate registrations
Search
Application
Monitor
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Trademark registration in China: the process
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Design Registration in China: the Process
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Copyright can protect…
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Music & Literature
Other graphic
features related
to product
appearance
COPYRIGHT REGISTRATION
Engineering Project &
Design
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Copyright Registration in China: the Process
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Application
Substantial
examination
Granting
Introduction to work
- Date of creation and publication
- Author(s)
- Features description
- Sample
Official fees
Filing with National Copyright Office
Appointment of examiner
No novelty check
Three-four months No 0pposition Validity
Extent
of protection COPIES
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Enforcement Options
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Administrative Court
Customs Criminal
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CASE STUDY: Wanjing Soho v. Meiquan 22Century.
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Best Practice
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Registration Contracts Monitor Communicate
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Take Away Messages
Know Before you Go: register your core IP
use NDAs
keep proper documentation
use a holistic approach with both legal and practical strategies
be vigilant
believe that it is possible to protect your IP in China
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Q &A
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Upcoming webinar
Stay Tuned for our upcoming webinar for the
creative Industries part 2: publications, music,
film, software, online gaming
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Helpdesk Guide IP for the Creative Industries:
Check it out NOW!
To access all our publications click here
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The China IPR SME Helpdesk provides free, confidential, business-focused advice to European Small and Medium
Enterprises (SMEs) relating to IPR in China Helpdesk Enquiry Service – [email protected]
Training & Events
Materials
Online Services - www.china-iprhelpdesk.eu
For more information about our services and how the China IPR SME Helpdesk can add
value to SMEs, please contact: Telephone/Hotline: +86 (10) 8527 6922
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