enlighten magazine april edition

Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma


Dear Readers,

The publication is dedicated to graduate students and young professionals. Potentials explore career strategies, the latest in research, and important technical developments. Through its articles, it also relates theories to practical applications and highlights technology’s global impact. Enlighten is interested in gathering together all possible external contributions.

You can also contribute depending upon your expertise in various fields.

If you have an interesting story about this, write it down and share with the rest of all.

Sharing is caring!

Suryakant Verma

We study a lot & move on with life & get fancy dreams accomplished but throughout the thing matters most is the alma mater and it remains in indelible corner of the heart forever. The reference is VAMNICOM’ S 2011-13 batch completed span to start their new inning of corporate life. At the outset, heartiest congratulation for being placed. We will be grateful for kind support & for really magnificent time, but change is inevitable so the stinging good bye, but yes, saying goodbye isn’t the hard, it is what remains after…. ENLIGHTEN’s Best wishes for further life.

April issue is with some interesting responses of previous. Reader will find an array, some steps to improve sales skills in alumni column with more on equity share investment, whereas some funny pics by all time artist, and many more things, So be in it,

Hope you will find an interesting read,

Narendra Pawar

From Editors


efore we explore the wonderland of equity investment,

let us define the investment ,it is the postponement of the

current consumption in order to have a better consumption in

future, thus the objective of investment is not to sacrifice the

consumption forever but for temporary period of time ,which

could be short term medium term & long term .

There are various avenues of investment like fixed deposits,

real estate, gold, shares, debentures etc. equity investment

generally it is believed that investment in

equity shares is highly speculative and risky.

On the contrary the investment in equity

shares if made properly has been found to be

highly rewarding, at the outset equity

investment means investing in the equity

shares of the company. It could be made

through primary market i.e. through I.P.O

(initial public offering), FPO (further public

offering), and rights issues or through

secondary market i.e. on the stock exchange

Of late the government has taken various

investor friendly steps to encourage long

term investing in the equity shares .the prominent among them are as follows:

1. The concept of market lot has abolished, an investor can now buy even one share

of company.

2. The dematerialization of shares has been introduced to facilitate hassle free and

faster transfer of shares.

3. The screen based system of trading is introduced which is transparent and

reliable.

4. The dividend income is made tax free in the hands of recipients, where as interest

income is fully taxable.

The research world over has shown that the equity investment offers the best

returns after real estate. However, investment in real-estate is

very complicated, requires higher amount for investment, does

not offer liquidity & regular income & has no tax benefits. If

there lacunas of real-estate investment are considered; equity

investment becomes the best. In 2012, the BSE (Bombay Stock

Exchange) Sensex (Sensitive Index) delivered 26% return

whereas NSEC (National Stock Exchange) Nifty delivered 28 %

rate of return. In fact, The BSE sensex has given an average

return of 15% from its inception in 1979-80 till date, Which is a

pretty decent Rate of return considering the fact that food

inflation is about 11%, any investment less than 11% results in

destruction of wealth. Thus interest on fixed deposits which is

8.5% to 9% handily compensates against inflation.

Risk-Return Trade-off:- The return on investment depends upon the risk one is

ready to take, higher the risk; higher the return & vice-versa. By risk, here we mean

B

In the short term, stock

market is a casino, but in the

long-term, equity shares is a

weighing scale. Our favourite

investment horizon is

forever.” Thus patience

always pays in the stock

market.

Warren Buffet

PROFFESOR’S DESK

If one starts

investing in stock

market early &

invests regularly

one can create

immerse wealth

in one’s lifetime.

Warren Buffet

started investing

at 13 &his only

regret is that he

started a bit late,

the even though

today he is the 4th

richest person in

the world & in

fact till few years

ago was the

richest.

In the Wonderland of Equity Investment :

Prof Hanif Sheikh


risk of default i.e. regular payment of interest/dividend & timely

repayment of the principle sum on maturity. Debt instruments are less

risky as the

rate of interest is fixed & assured but at the same time returns are

limited. On equity investment, dividend is neither fixed nor

generated; there is no upper limit on its rate. Similarly there is

immense potential for capital appreciation. Thus, equity investment

suitably records the investors for the risk taken by them. In fact, It is a

calculated risk which can further be minimized by diversification, i.e.

not keeping all your eggs in one basket, If one invests in the share of

12 to 15 companies, one gets the full benefit of diversification.

Diversification does not reduce the risk but compromises the return. It

also makes one’s portfolio unwieldy and unmanageable.

Misconception: -

There are many misconceptions about the investment in equity share.

It is said that equity investment is akin to gambling and the stock

market is gamblers’ den, which is not true. The SEBI (Security &

Exchange Board of India) has taken steps to control volatility & speculation. If one

invests in equity shares with a

Warren Buffet, says “Our favourite investment horizon is forever.”

long – term view of 3 to 5 years. One can always expect handsome return. Warren

Buffet, the legendary investor has said,” in the short term, stock market is a casino,

but in the long-term, it is a weighing scale.”

How to invest? The investment in equity shares can be made through various ways

like through mutual fund, portfolio managers or directly. If one doesn’t have

working knowledge of stock ma5rket,

then investment in a diversified equity

mutual fund is advisable. However,

mutual fund investment is more

expensive as compared to the direct

investment, which can be done by

opening an account with the share

broker. One should invest regularly &

systematically by following SIP

(Systematic Investment Plane) to reap

the benefit of rupee cost averaging

about how long one should invest, again

Warren Buffet, says “Our favourite investment horizon is forever.” Thus patience

always pays in the stock market.

Conclusion: - If one starts investing in stock market early & invests regularly one

can create immerse wealth in one’s lifetime. Warren Buffet started investing at 13

&his only regret is that he started a bit late, the even though today he is the 4th

richest person in the world & in fact till few years ago was the richest.


here was once a wise man, who lived in a certain

small town and to whom many came for advice

and information. One day a newcomer to the

town went to the wise man and said: “What sort of people

are they who live

here?” The wise

man replied by

asking: “What

sort of people.

were they in the

town you come

from?” The newcomer replied: “Oh, they were a

miserable lot, unfriendly, mean, un-neighbourly and most

difficult to live with.” “Well,” said the wise man, “you will

find them just the same here.” Presently another

newcomer came to the wise man, asking the same

question: “What sort of people are they who live here?”

The old man again replied by asking: “What were the

people like in the town you come from?” “Oh,’’ the second

newcomer replied, “they were a splendid people, kind,

friendly, and full of goodness. I was sorry to leave them.”

“Then,” Said the wise man, “you will find them just the same here.”

“Rather an exaggeration,” you may think, but it contains a great

truth. Our individual world—for we each live in a little world of our own—is a

reflection of our thought life. We people it with hate and discord, or love and

harmony, according to our thoughts. Our life is filled with evil to the extent

that we fail to harmonise with the Divine Order which is the only Reality.

T

FROM BOOKS Power of Thoughts :

Henry Thomas Hamblin


IMPROVE YOUR IQ (INDIA QUOTIENT)

1. Pattamadai mats, famous from the Tirunelveli district of Tamil

Nadu, is made of what material?

2.Palghat Raghu, T.K.Murthy and Trichy Sankaran are

considered maestros of which musical instrument?

3. Bhajan Sopori, a well known player of the Santoor, belongs to

which gharana of Indian classical music?

4. Who was the director of the All India Radio from 1949 to

1956?

5. Which Rajasthani dish, created by the Maharaja of Sewar,

comprised meat from a hunt cooked in ghee, salt and chillis?

6. Though grown in India, it is native only to the island of Sri

Lanka. It is known as karuvapatta in Kerala. What are we

referring to?

7. A British MP tabled a motion in the House of Commons asking

for Glasgow to be given a ‘EU Protected Destination of Origin’

status to a dish. Which dish?

8. Which game from Manipur literally means ‘coconut snatching’?

9. Name the website launched by RBI to raise awareness on counterfeit currency notes

in India.

10. Which is the only Indian PSU which creates indelible ink to be used during

elections?

CHECK YOUR GK

India


n any organization, there are many functions to reach the

organizational goal. Among all, sales is the function,

which is something most jeered at for being half truth

sometime; assumed as tough, because it involves convincing

the unwilling clients and prospects to bring in money. Having

spent good amount of time in this function, I also agree that

sales is tough, but at the same time I know that if you graduate

in the sales skill, then it is fun. Nothing can give you more

high than winning over a group of person with your words

only. If you treat them well and give respect, then you can

have a legion of fans, which moves along

with you now, how to be a good salesman? I

have few tips, which I have gathered on the

basis of my experience. These tips, converted

into ‘steps’ are as follows:

1) Know the colour of your skin and be

comfortable with it: First step of sales is

your knowledge of your product or service.

Hereinafter, I will use product for both

product and services. Before starting your

sales, first you must absorb every feature of

your product; positive and negative. Please

note that, it is a sales process and you need to

know it for your customer. You need not to weighed down by

the negatives of your product. No person can be perfect and

2) similarly no product can satisfy all the needs of a customer. We can’t

brush our teeth using our shoes, irrespective to how costly that shoe is.

3) Know how sharp are the teeth of your closest two enemy: This is the

era of competition and there may be many organizations, selling the same

products as of you. You need not to know about everybody; just keep your

focus on the closest two. They may be ahead of you or they may be behind

you. These two organization’s product is something against whom your

product will constantly be compared with. So, get the complete detail about

products of these two competitors. If somebody asks you about the third

competition, you can always seek time to come back with the information.

Know your client: You will agree with me that knowledge is most powerful

tool in sales. At the time of starting our sales, we know our

product but we don’t know about our clients. So, for once,

think like your client and try to understand that what need of

theirs is going to be fulfilled, if they buy your product. They

may say that they are buying the product because of quality,

service or something else, but in the back of their mind, they

think: “If I own X product, I will have my Y need fulfilled”.

4) Prepare a sales pitch and practice: When you have done

all three above, then forth step is preparation of sales pitch and

its practice before actual sales. When we go to our customers,

either they are busy, or they pretend to be busy and spare very

little time for us to enter into conversation. If we take longer

time to get started, then coffin of our sales deal is nailed then

and there itself. So, prepare your sales pitch for shortest possible time and practice it

as many time as you can. This will help you get started in front of client and make

the first impression well. Please remember that,

I

Most important of all, sales is

the only function in any

organization which is revenue

centre, rest are cost centres. So,

be a proud salesman, because

you are earning bread and

butter for everybody in your

organization, including your

CEO.

ALUMNI CORNER

11 Steps to Improve Your Sells Skill:

BY MUKUL BHARTIYA sir


There is no replacement of preparation and practice and if somebody misses it,

he misses it for his own peril.

5) Establish a rapport with the customer: Once you start the conversation with

your customer, try to establish a rapport with him. Your focus should be on bringing

him in the comfort zone of the knowledge and trust you exude. He may or may not

have faith in your product initially, but his faith in you and your knowledge will give

him a rope to swim across the river and that river is decision to buy your product.

6) Ask questions: Questioning is one of the most powerful tool you have at your

disposal. You need to know from your client about his belief in you, your product

and your organization. To know all these information, either you can assume or you

can ask. Your assumption may or may not be true, but client’s feedback will always

be true. So, try to ask following things:

a. Outcome: What specifically do you want as an outcome?

b. Reason why: What does this outcome mean to you?

c. Evidence: When you have it what will it be like? What does

it sound, feel, and look like? What is your ideal X? What

features does it have?

d. Timing: When and where do you want it?

e. Motivation: What really motivates you to buy something?

How do you usually know that it is time to decide to buy?

f. Convincer: When was the last time that you were really

convinced by a purchase that you made?

7) Check out what values customer is looking for in your product: Taking

clue from the previous point, check out and freeze upon the customer’s values in the

product, which

8) may be like:

a. ..... about owning this kind of product?

b. ..... when you choose to make a purchase?

c. ..... when you take on new supplier?

d. ...... generally when do you do business with somebody.

9) Show how your product fulfils those values and paint a happy picture: When

you get to know from the customer that what he is looking for in a product, what

makes him happy, when we makes a purchase, what motivates him to buy something

etc., try to show him how your product is fulfilling all those requirements and paint a

happy picture. Now since you will be having your finger on your customer’s pulse,

balloon him with a happy picture with a condition of buying your product.

10) Collect ‘Yes’: Closing a sales deal involves lot of steps. A customer has to be

convinced on lot of aspects, which are mentioned in point no. 6 & 7. It is humanly

impossible to say everything in one go and convince the other party. A deal starts

with a dialogue and ends with happy picture for both the parties. When we start the

dialogue, we touch each and every aspect one by one and try to solve it step by step.

So, while solving customer’s problem or answering customer’s query, get agreement

after addressing every step. For example, “.....

our product engineering is world class and it is

meeting all security conditions”. If answer is

‘Yes’, make your customer to agree on it say ‘

Yes’ and say it more than once. It will help you

to climb one step further. If at any point of time,

your customer gets in to confusion mode, you

can fall back upon the ‘Yes’ you have collected.

Even if your product is not fulfilling all the

requirement of your customer, near complete

‘Yes’ will help you to come to “Best Alternative

to a Negotiated Agreement (BATNA).

11) Talk Client’s language while addressing the objections: When you flatly

refuse to accept the customer’s objections, then you are killing the hen before it

lays the egg. If your customer is not seeing any value in your product, then try to

draw picture and make him see the value. If your customer is not sure about what

he feels about your product, let him touch your product. If it is an intangible

product, then try to touch upon the points, which will assuage his feelings about

the values he may be trying to derive from the service.


Use Power Words: As a salesperson, we are taught to be polite and say words like

‘welcome’, ‘you’re welcome’, ‘please’, ‘thank you’ etc. These are power words,

which helps us to create a rapport with our customer. There are few other power

words as well, which supports your cause to complete the sales. If you can use

somebody’s name, who can act as an influencer, then go ahead and do it. Celebrity

advertisement is based on this premise only. Sachin Tendulkar is great icon, and

when he recommends the use of ‘Boost’ as his energy drink, his name becomes the

power word in sales. Similarly, when we use ‘because’, it is assumed that we are

backing our point with some solid logic. There is always something very strong

reason, which follows word ‘because’. There are other power words like ‘clearly’,

‘obviously’ etc. Similarly, use the word ‘but’ very carefully. When you are using

‘but’, then you are posing a question mark. So, instead of using ‘but’, try to use

‘and’, which re-enforces the claims made by you. Please remember that every sale

is different because every customer is different. So, the order of your preparation

and approach may vary. But what will not vary is the effort you will putting in

your preparation and practice. There is no replacement of ‘Preparation’ and

‘Practice’. The more you perfect it, better you become a salesperson and more you

get the legion of fan following.

issing many more things... sweet memories last, but they are

like sweet poison, when alone it start‘s eating up your brain

& then tears become your all time companion. Only thing

someone can do is sit and wish it should have lasted or should never

have knocked my door. I know for many it’s all mind game where

things are made to work out to their convenience, heart comes last. Ego,

self respect blah blah blah...... all bull shits nothing going to feed us or

make us feel content still we are dead with that. Manipulate yourself to

the extent that you don’t even recognize who you are at last. But

manipulated creatures have more weight than one who is genuine. Feelings and opinions keeps

changing, for few they are like water bubbles which never last for long. Anybody did ever sit

and thought whether this will ever work out any time in any relation whether as a father,

mother, partner, friend, brother or sister. Why things are not said straight on face, good or bad. I

feel better to express what you feel rather than pinching your heart and shutting your mouth

harder. One should dare to get what they want than what people around you want you to get. Be

practical, if people around are over beloved once then for sure they feel content in our

happiness.Taking tensions many time does not work, leave it the way they are and start enjoying

every moment and spread smile. Life should have to bend its knees and shower smile forever in

once life..

TEJHI ROOGI MAM (2010-12 batch)

M

Happy Selling !!! Proudly claim, “ I am a salesperson and I

earn bread and butter not only for me but other persons of my

organization as well’ !!!

Dil ki suno khul ke jio


"

The Indian way of doing Business

Three contractors are bidding to fix a

broken fence at the White House in

Washington D.C.

One from Bangladesh, another from

India and the third, from China.

They go with a White House office to

examine the fence.

The Bangladesh contractor takes out a

tape measure and does some measuring,

then works some figures with a pencil.

"Well", he says,

"I figure the job will run about $900. ($400 for materials, $400 for my team and $100 profit

for me)".

The Chinese contractor also does some measuring and figuring, then says, "I can do this job

for $700. ($300 for materials, $300 for my team and $100 profit for me)".

The Indian contractor doesn't measure or figure, but leans over to the White House official and

whispers, "$2,700."

The official, outraged says, "You didn't even measure like the other guys! How did you come

up with such a high figure?" The Indian contractor whispers back,

"$1000 for me, $1000 for you sir, and we hire the guy from China to fix the fence."

"Done!" the government official replies.

Funny

Business

FUN ZONE


CORPORATE VISIT

LT FOODS

With a core vision of

maximizing customer’s delight through value expansion,

LT Foods Limited stands strong as the leading processor

and exporters of packaged basmati rice in the country. The

company is a dynamic and diversified agribusiness and

foods company dealing into varied businesses such as

Organic Foods, Grain Storage, Staple Foods and Healthy

snacks market. In the year 1990, Mr. Vijay Kumar Arora

founded LT Foods, formerly known as LT Overseas. Right

from the beginning, Mr. Arora aimed at growing this

organization into a global enterprise by offering highest

quality and scrumptious food products to their customers

located all over the world. Mr. Arora being a real visionary

could sense the scope of growth in the food industry and

invested money at the right time. It was Mr. Arora’s

efforts, vision and values which catalyzed the journey of

LT Foods from a small company in the village of Amritsar

to the leading processor and exporter of Rice in the

country.

The industry in the country was highly unorganized when

LT Foods began its journey almost two decades ago.

Limited technology and poor quality of products created a

wide gap between the demand and supply of quality food

products. But, as it is said chance favors the prepared

mind, LT Foods took this instance as an opportunity to

introduce its own brands in the industry. The company was

prepared to take the extra step to improve the quality of

grains in the country and this one step

took the company to staggering

heights. Since then, the company has

transitioned from a branded grain

provider to a gradually becoming

global food company. The company is

largely known for its high standards in

hygiene, quality and healthy food

products.

LT Foods has a strong global network

in more than 50 countries across the globe in major markets like USA,

UK, Germany, France, Spain, Middle East, South Africa, Mauritius

and Australia .Headquartered in Gurgaon, LT Foods employ around

900 employees in India and abroad. With net sales of Rs 1281cr in

FY’11, it has robust plans to expand its businesses internationally.

The company’s flagship brand ‘Dawaat’ launched in 1980’s is now

recognized as the leading brand in the industry.

The company has a strong nationwide distribution network in the

domestic market that sells products such as branded rice, wheat and

pulses, healthy snacks, spices and other value-added products like

brown flex seeds and cashew nuts.Initially the company started as a

privately held business but in 2006 it got listed in BSE and eventually

it has become a professionally managed entity. The company took

Ernst and Young on board, which further helped in taking major

strategic initiatives. The company has experts with industry acumen

on their advisory board who give meaningful insights and

recommendations to LT Foods.

CORPORATE VISIT

India

LT Foods

LT Foods began

its journey almost

two decades ago.

Limited

technology and

poor quality of

products created a

wide gap between

the demand and

supply of quality

food products.

But, as it is said

chance favours

the prepared

mind, LT Foods

took this instance

as an opportunity

to introduce its

own brands in the

industry.


To enhance its market position, the company has

always strived to bring new food products like

fast cooking brown rice, and various rice based

snacks for its consumers. For backend support,

the company has set up a flour mill in Bhopal

with an expandable capacity of 300 tonne a

month. It has also set up a re-packaging center

(RPC) at Khalapur near Panvel in Maharashtra.

Growth Trend:

The company has got many recognitions and accolades for its high

quality standards developed in-house. The largest plant of the company

situated at Bahalgarh has received ISO 14000 certification by SGS. On

the other hand, the company’s Bhopal plant is ISO 22000-2005 certified

for “Paddy receiving, processing, packing and dispatch of Rice” by

SGS, UK.

To deliver value to the customer, be profitable and establish leadership

in core markets. The company strives towards diversification and

expansion of the product portfolio. To command top of mind recall with

the customer by ensuring effective brand promotion strategies. Invest in

research & development activities so that the company can deliver ever

better products and always stay ahead. Focus on increasing global

footprint by venturing into newer markets and at the same time forge

fruitful alliances with entities operating within the same plane.

100 best management websites for learning….

http://www.slideshare.net/monikamittalsek

hri/100-best-management-learning-websites

http://www.slideshare.net/monikamittalsekhri/100-best-management-learning-websites

http://www.slideshare.net/monikamittalsekhri/100-best-management-learning-websites


PHOTOSHOPPERS’ STOP

BY Nitin Bhalerao sir (2011-13 batch)


nce there lived a flock of birds near a beautiful pond, birds were so colourful,

attractive and vigorous. They were so happy living together, enjoying ambiance,

playing, flying and chirping every now and then near the pond. Climate was so

wonderful that it was being a great sight to see.

Once a goose which was tacit, lone mournful and was fed up with its life, came there in

the pond. It saw the way these beautiful birds were living. It was fascinating and

enticing; it was like to be jealous on their glitzy life. Goose became green with envy of

their beauty, enjoyment, friendship and their colourful feathers which it hadn’t, after

some days Birds noticed this and came to it by their own, but gloomy goose had

something different in its mind. It talked rudely with them.

Days gone, time healed all wounds. The picture became different; goose and birds

became forever friends. Each day had been going like golden moment. Goose never got

to know how his fade life became such colourful.

But whether the days are good or bad, always change. The climate changed as it always,

the nature shown sudden changes, birds understood it’s time to go; it’s time

to migrate and to fly to their own soil. Birds also knew we are making its life again

lonesome and calm. But goose said nothing. It said blankly,” hey why to worry? You

should fly with bright faces, after all you are birds and I am goose, it’s inevitable, you

will have to fly. You have to go far far away, fly very high and remember, ‘Those who

have dreams of flying higher than eagle, should not waste their time swimming with

geese.’ Go ahead I will wait for you”…But deep in its hearts it had grieves about it,

those filled different colours in its life, shown the cute friendliness, taught how to live

life and also made realize to it has also the great white colour, even it wanted that these

birds should not go and live with it but it also knew that this is hardly possible, they will

have to go..It made its mind and said to flock, ‘please go now’. Flock convinced &

flown... far far away, perhaps for not to return.

Time heals all wounds. Now goose started living happily and enjoying its

life, with colourful, golden feathers keeping close to its heart. The days spent with the

birds were the most wonderful of its life. It neither said this to birds nor to anyone. Really

the most painful goodbye is the one that is not explained….

NARENDRA PAWAR

O


BOOM IN RETAIL!!

The new concepts are an

outcome of increased

purchasing power of

the people. With both

the man and woman of

the family working to

earn their living,

convenience and quality

have now become the

keywords in everyone’s

lives. Therefore, they do

not hesitate to spend

money if that provides

them with quality

services, thereby

widening scope

of innovative

retailing even more

New concepts of retailing:

Cobblers, who have now lost their locations. Being a highly unorganised sector, there were days when

cobblers would sit on the pavements and earn their daily bread.But, now with new concepts of retailing coming

into practice, cobblers too have been incorporated under

the protective shelter of organised retailing. The practice was initiated by Abhishek Dhingra, whose

brainchild is Pronto Franchising Private Limited, a

destination for repairing torn shoes and bags in the shopping malls.

“This was an untapped business. However, without

doubting it can be said that every one of us need the help of a cobbler at some point or the other in our lives.

Being an MBA pass out, I tried to give the business a new shiny look and have tried

to bring this under the umbrella of organised retailing,” said Abhishek Dhingra,

director of Pronto Franchising Private Limited. Others who are on the same track as Mr Dhingra’s include textile major Arvind Mills, Go Gola, High Chai and Men

and Boys. Arvind Mills has come up with a number of denim repairing and making

stores in Hyderabad called Denim Lab where the consumers can design and repair their own jeans.

Go Gola, on the other hand, has earned name for being the branded ice candy chain

in Mumbai retailing golas at Rs 40 per piece. High Chai is a Bengaluru-based firm which was earlier known for selling Assam

tea on mobile carts. Now, the same firm enjoys space in the shopping malls. Established in 2010, MEN & BOYS is a division of Arus Retail, founded by Amit

Bagaria of Asipac Group, which

comprises India’s most admired mall development consultant and letting

managers, a multiple award winning real

estate marketing consultant, a highly respected retail research & consulting

firm and India’s Amit Bagaria’s family

has been in the retail business in North-East India since 1938, when his

grandfather DP Bagaria established KB

Store in Tezpur, Assam, much before the “KB” of Indian retail, Kishore

Biyani of Future group, was even born.

KB Store (named after DP’s father Kedarmall and his elder brother

Badrinarayan) started as a small

provision store and grew to become the region’s largest department store by 1949. MEN & BOYS is India’s first retail chain catering exclusively to men’s grooming

needs.

Having wide range of men’s shaving products, regular and special cosmetics, skincare, hair care products, deodorants, also offers services such as facials,

SENIOR ‘S WRITTINGS RETAIL IN DETAIL

By Prawin Lokhande sir (2011-13 batch)

http://www.bizxchange.in/u47/S-6P-6A-2010111220101112151037357d6d37804T-6N-/Expanding-success-unconventionally.html


The products are also available online for delivery to most places in India.

“There has always been a constant effort by the retailers to offer something ‘different’ to the customers, to be able to stand-

out in the clutter. These include effort to engage the consumer

by allowing them to customise the product to their tastes. These are definitely delighters to the shopping process and give the

customers the thrill of ‘creating’ the product they desire.

We expect such ‘mass customization’ trend to become more popular with time as retail consumers are maturing and retailers

seek more ‘differentiating factors’ to keep consumers engaged.

Driving force

The new concepts are an outcome of the increased purchasing

power of the people. With

both the man and woman of the family working to earn

their living, convenience and

quality have now become the keywords in everyone’s

lives. Therefore, they do not

hesitate to spend money if that provides them with

quality services, thereby

widening scope of innovative retailing even

more.


I M A G I N A T I O N

I MA G I N A T I O N!

Beginning it is of A New Creation;

Of multihued, synergistic rumination,

Of Poetry, Arts & Science a spontaneous inundation –

IT IS ALL IMAGINATION!


It’s altogether a New Innings,

On life’s meandering road a New Beginning;

Just begun to ponder, with ideas you roar,

And into the New Job, all your passion & zeal pour!


A Regime it is of Action Altogether New,

This reign of Creativity is the prerogative of few;

Withdraw yourself, in imagination you let lose,

Orthodoxy & Inertia, everything you make a goose!


Herald this one New opens many hidden doors,

Complacency & inefficiency it instantly gores;

New facet it lends to your persona shining bright,

Light a New Lamp, blaze A New Light,

That is the Sovereign Domain of Imagination –

I M A G I N A T I O N!

9.04 AM

An Indian Pilgrim

January 8, 2010.

ANSWERS

Answers: 1. Korai grass

(marsh reed) 2. Mridangam. 3. Sufiana gharana. 4. Pandit Ravi

Shankar. 5. Junglee maas. 6. Cinnamon. 7. Chicken tikka

masala. 8. Yubi Lakpi. 9. Paisa Bolta Hai. 10. Mysore Paints

and Varnish Ltd

(Mylac)

POETS


ASK THE EXPERTS

(This section is open to all alumni and experts,

students have queries which they expects answers

from you, so please guide by your perception,

views will be published in next issue.)

1. Ma’am/Sir,

We are doing our summers in respective

companies and getting true experience &

knowledge. But we are a bit mystified that how

this experience going to affect our career, will it

determine our future sectors, what can be

questions that likely to be asked in interviews or

whether it play role in choosing or shifting

career also,

Please guide us…….

2.

Ma’am/sir, please tell us what is career growth

prospectus in import- export sector? What can

be the start to enter in this sector?

YOUR WORDS

Prof. Pratik Neve (CA)

At the outset, heartiest congratulations for an awesome and

innovative concept of VAMNICOM Magazine!

Mr. Rajat Vardhan (Batch2008-10)

Hey guys, gone through it. It’s a commendable effort. You guys deserve many accolades for the same.

Mr.Ashok Parde (Batch2009-11)

Hi, loved the way u maintaining and posting thoughts/pics on wall…keep up the good work... Cheers!!

MAIL BOX

Please send

your views

and

questions on

magazinvam

nicom@redi

ff.com

Or find us on

http://www.

facebook.co

m/vamnico

m.enlighten

http://www.facebook.com/rajat.vardhan.9

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WHAT’S NEXT ?????

…… Meet Our Beloved

PROF. CA PRATIK NEVE On taxes, ……..MORE ON COMMODITY MARKET,

By Abhishek Sinha Sir ……...Rajnikant With Latest Affairs,

And more special

….Guest Editor

AND MUCH MOREEEEE

WHAT’S NEXT


ENLIGHTEN freedom of thoughts Editors

Narendra Pawar

Suryakant Verma

..Special thanks..

Prof. Hanif Sheikh

(In A Wonderland Of Equity Funds)

Mr.Mukul Bhartiya

(11 Steps To Improve Your Sales Skill)

Miss Tejhi Roogi.

(Alumni Corner)

Mr.Pravin Lokhande.

(Retail In Detail)

(This magazine is published by students and it is not

commercially produced. All queries and views are

requested towards editor and producers.)

VAIKUNTH MEHTA NATIONAL INSTITUTE

OF COOPERATIVE MANAGEMENT

SHIVAJINAGAR, PUNE- 411007.

enlighten magazine april edition

Education

estate investment

equity share investment

objective of investment

investment inequity

various avenues of investment

freedom of thoughts

real estate

suryakant vermawe