eni wins the webranking 2013: the best company in italy for online corporate communications
DESCRIPTION
The KWD Webranking is Europe’s most in-depth analysis of online financial and corporate communication. The Italian ranking, conducted by KW Digital in collaboration with Lundquist, has ranked 62 listed companies in Italy. Here is a summary of the results, developed in collaboration with The Visual Agency.TRANSCRIPT
THE RESEARCH IN NUMBERS
KWD WEBRANKING 2013 ITALYKWD WEBRANKING 2013 ITALY
THE BEST IN 2013
Spotlight on best practice and companies investing in theironline communications
EniTelecom ItaliaHeraSnam Pirelli & C.TernaUniCreditGeneraliMondadori Piaggio & C.
IN COLLABORATION WITH
NEW WEBSITES
88.8
86.1
80.5
73.5
71.3
68.5
66.8
63.5
63.3
62
KWD Webranking is the most in-depthanalysis of online �nancial and corporatecommunications in Europe
LESS THAN POINTS IN THE 2012 RANKING
TOP 10 IN 2013 BEST IMPROVERS
Mondadori
Campari
Prysmian
Eni
Igd
+9.9
+9.3
+5.5
+5.3
+4.1
THE “BLACK SHEEP”
lundquist.
BREMBO
CAMPARI
PIAGGIO & C.
ST MICROELECTRONICS
CNH INDUSTRIAL
FINMECCANICA
FIAT SPA
LUXOTTICA
EUROPEAN EDITION AND17 12 ITALIAN EDITION17 12thth thth
40 ITALIAN COMPANIES EXCLUDED
25
123456789
10
-2 POINTSVS 2012
ONLY1 COMPANY
OUT OF 3IMPROVEDITS SCORE
ITALIAN AVERAGE
42.2 POINTSOUT OF 100
123456789
10
ITALIAN COMPANIES DOING WELL IN DISCLOSURE
RESPONSIVE DESIGNREPLACES MOBILE
SITES AND APPS
INTERACTIVE REPORTSAS HTML EQUIVALENTOF PRINTED REPORTS
WEB DESIGN IN LINE WITH INTERNATIONAL
TRENDS
ITALIAN COMPANIES TALKABOUT THE PAST BUT NOTABOUT THE FUTURE
VISUALCOMMUNICATIONS
AND INFOGRAPHICS
LACKING A NARRATIVEAND CLEAR MESSAGE FORCORPORATE STORYTELLING
TECHNOLOGYINNOVATIONS
STORIESTO BE TOLD
VSVS
Italian companies rely on technology to close the gap withEuropean companies but corporate website is not usedeffectively to communicate identity and future vision.
“ “
Joakim Lundquist, Head of KWD in Italy
“ Italian companies are doing well in the presentation of thecompany, �nancial results and governance, information usuallyfound inside �nancial reports. Sustainability, employer brandingand social media are the weakest areas.
“
POSITIVE NEGATIVE
PRESENTATION OF THE COMPANY SUSTAINABILITY
Do not present sustainabilityinformation other than thecode of ethics
25%Present their history98%
PRESENTATION OFFINANCIAL RESULTS EMPLOYER BRANDING
Do not present the companyto potential candidates
21%Have reports, documentsand presentations in English
100%
GOVERNANCE SOCIAL MEDIA
Do not include any social mediaaccounts on their website
55%Include informationconcerning their AGM
95%
ENERGY SECTOR IS THE MOST TRANSPARENT
BEHIND THE RESEARCH
Each website is
evaluated twice.
More than 250 h.
were dedicated
to the analysis of
Italian companies
The research evaluates
the English version
of corporate websites
of listed companies
THE RANKING AND DOCUMENTS PROVIDING FURTHER DETAILS CAN BE FOUND ON WWW.LUNDQUIST.IT
The KWD Webranking Italy research is carried out by KW Digital (digital division of Hallvarsson&Halvarsson) in partnership with Lundquist.
The KWD Webranking is the European most in-depth analysis that evaluates online �nancial and corporate communication. The KWD Webranking is a valuable instrument
not only for measuring the effectiveness of a company’s online communication but also for comparing results with national and interna-tional peers. To order a copy of the
KWD Webranking Report 2013 or to receive a website evaluation of your company, contact [email protected]
THE BIGGEST ITALIAN COMPANIES ARE COMPETITIVE IN EUROPE
Infographic by Lundquist (www.lundquist.it) in collaboration with The Visual Agency (www.thevisualagency.com).
lundquist.
ENERGY
ENI
(88.8)
53.1 46.6
UNICREDIT
(66.8)
BANKS
44.7 43.5
TELECOM ITALIA
(86.1)
CONSUMER SERVICES
44.3 44.5
GENERALI
(63.5)
FINANCIALS
41 47.3
ANSALDO STS
(56.5)
INDUSTRIALS
37.3 47.8
PIRELLI
(71.3)
CONSUMER GOODS
36.3 41.6
Best Italian companies by sectorEuropean average Italian average
22 EUROPEANCOUNTRIES
SURVEY
400PARTICIPANTS
326SUBCRITERIA
EVALUATION
102CRITERIA
852 GLOBALLY
EVALUATED COMPANIES
62IN ITALY
NOTE: COMPANIES WERE REGROUPED ON THE BASIS OF THE 20 SUPERSECTORS OF THE ICB (INDUSTRY CLASSIFICATION BENCHMARK).
PERFORMANCE
56.6 SWEDEN
56.5 FINLAND
52.3 GERMANY
51.3 ITALY
45.6
43.4 DENMARK
SWITZERLAND
42.2 UK
39.7 NETHERLANDS
38.1 FRANCE
38 NORWAY
THE TOP 10
11
33
4455
221010
66
88
99
77
The protocol
is based on two
surveys (Capital
Market and
Career Survey)