enhanced library collections and services through social media - mar perez morillo, chief of web...
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BIBLIOTECA NACIONAL DE ESPAÑA
National Library of Spain:Enhanced
Library Collections and Servicesthrough Social Media
Mar Pérez Morillo – Chief of Web Service of the National Library of SpainEvento / Lugar / Campo para fecha
BIBLIOTECA NACIONAL DE ESPAÑAEnhanced Library Collections and Services through Social Media
Summary What do we want? What do we get? Service sustainability Management Risks Platforms features The National Library of Spain 2.0 Conclusions
BIBLIOTECA NACIONAL DE ESPAÑA
Web 2.0 and national libraries
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
To start
Enhanced Library Collections and Services through Social Media
To define our goals Strategy Resources available Policy and terms of use
BIBLIOTECA NACIONAL DE ESPAÑA
What we will get
Enhanced Library Collections and Services through Social Media
Better dissemination More dynamic contents Information encounters users User participation Extension of services Broader target They foster web traffic More visibility They strengthen internal jobs
BIBLIOTECA NACIONAL DE ESPAÑA
Service sustainability
Enhanced Library Collections and Services through Social Media
Available resources
Commitment with the service
Organizational reputation
User expectations
Models for others
BIBLIOTECA NACIONAL DE ESPAÑA
Management
Enhanced Library Collections and Services through Social Media
Deep knowledge of organization To have clear the organization mission To know well our users profile To be alert to user demands To closely monitor user participation To update content To involve users as part of the organization Statistics: key element, deep analysis
BIBLIOTECA NACIONAL DE ESPAÑA
Terms of use
Enhanced Library Collections and Services through Social Media
Internal: Consistent policy Especially necessary when:
• More than one profile
• Several administrators What to do in case of inappropriate use
External: Recommendations for use Type of comments not allowed Measures to be taken in these cases
BIBLIOTECA NACIONAL DE ESPAÑA
Internal risks: chaos
Enhanced Library Collections and Services through Social Media
CAUSES: no clear objectives no clear terms of use no coordination among administrators
SOLUTIONS: clear general policy clear rules for each platform guidelines for use of profiles and platforms when different administrators, good coordination
BIBLIOTECA NACIONAL DE ESPAÑA
External risks: controversies
Enhanced Library Collections and Services through Social Media
Avoid them Once it comes up:
don’t rush think about the origin consider mission of the organization
Some turn off spontaneously Users themselves act as moderators Give a response Admit the error and apologise
PROPER ACTION
REINFORCE ORGANIZATION IMAGE
BIBLIOTECA NACIONAL DE ESPAÑA
Platforms features
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Enhanced Library Collections and Services through Social Media
Very versatile social network Allows sharing videos, links, images, content…
Different user profiles Growth somewhat slowed down ↔ Steep increase of Twitter Requires close control Potential for viral dissemination of content Generates traffic to other organization platforms
BIBLIOTECA NACIONAL DE ESPAÑA
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Enhanced Library Collections and Services through Social Media
Very dynamic social network
Widely expanded along the past two years
Users more professional than in Facebook
User expects quick responses
It requires close monitoring
BIBLIOTECA NACIONAL DE ESPAÑA
Enhanced Library Collections and Services through Social Media
Specialization of the accounts → segmentation
BIBLIOTECA NACIONAL DE ESPAÑA
Enhanced Library Collections and Services through Social Media
When having more than one account:
Communication and retwitting between them
Different target audiences → different content
BIBLIOTECA NACIONAL DE ESPAÑA
YouTube
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
YouTube
Enhanced Library Collections and Services through Social Media
• Some organizations: more than one channel
• Content: Organizations activities Events held Documentary collections Historical audiovisuals
Audiovisual digital repository in some cases Playlists: very useful for navigation Streaming of a live event
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
Collections of images Main uses:
dissemination of collections cultural events professional meetings
Library of Congress, main national library: Close to 20.000 images
Russian State Library, main TEL library: + 2.900 images
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Slideshare
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Slideshare
Enhanced Library Collections and Services through Social Media
Presentations to share
Professional topics
Not very popular among libraries:
Many individual presentations
Few institutional channels
BIBLIOTECA NACIONAL DE ESPAÑA
Slideshare
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Blogs
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Blogs
Enhanced Library Collections and Services through Social Media
More than one blog (specialized by subject)
BIBLIOTECA NACIONAL DE ESPAÑA
Blogs
Enhanced Library Collections and Services through Social Media
Versatile platform:
Specialized articles
Wide range of topics
Few key principles:
Quality trumps quantity
New content invites new views
Readers like consistency
There’s no recommended frequency
Miscellaneous or specialized (users profiles)
BIBLIOTECA NACIONAL DE ESPAÑA
Summary for TEL libraries
Enhanced Library Collections and Services through Social Media
Facebook: 40%
Twitter: 27%
YouTube: 16%
Blog: 13%
Flickr: 10%
Slideshare: 5%
BIBLIOTECA NACIONAL DE ESPAÑA
Other platforms
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Biblioteca Nacional de España 2.0
Enhanced Library Collections and Services through Social Media
Facebook: + 136.000 followers Twitter: +23.000 followers YouTube: + 631.000
reproductions Flickr: +800 images Slideshare: +120 presentations Blog
BIBLIOTECA NACIONAL DE ESPAÑA
Conclusions
Enhanced Library Collections and Services through Social Media
Greater openness of organizations to society
Improving of external image
Increases the visibility of tasks
Helps make internal working processes more dynamic
Opens new investigation fields
Better understand our users’ needs
Daily challenge: encouraging to improve
Sharing knowledge
Heading for the great global library
BIBLIOTECA NACIONAL DE ESPAÑA
Resources National Library of Spain Web Site: www.bne.es NLS Facebook Page: www.facebook.com/bne NLS Twitter Account: https://twitter.com/bne_biblioteca NLS YouTube Channel: www.youtube.com/bibliotecabne NLS Slideshare Channel: www.slideshare.net/bne NLS Flickr Account:
http://www.flickr.com/people/bibliotecabne/ NLS Blog: http://blog.bne.es
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Mar Pérez MorilloChief of National Library of Spain Web Service
Pº de Recoletos 20 -22 28071 Madrid
EspañaT +34 915 807 800
www.bne.es
Enhanced Library Collections and Services through Social Media