enhance your business with - euractiv.ro fuchsova... · enhance your business with .eu smes...
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Enhance your business with .eu
SMEs financing opportunities 2014-2020
Bucharest, 12 March 2015
Regina Filipová Fuchsová
Regional Manager Central Europe
EURid
About EURid and .eu
.eu for your business
Our registrars
Agenda
About EURid and .eu
16 May 2011 City,
Not-for-profit organisation
Manages and operates .eu TLD
Upon appointment by the European Commission,
following a tender
Commitment to data security: ISO27001
certification
Commitment to environment: Eco-Management
and Audit Scheme (EMAS) registration
About EURid
Registry-Registrar-Registrant model
>750 accredited registrars worldwide
24 official EU languages are supported
HQ in Brussels, offices in Stockholm, Pisa and Prague
Multi-lingual support
World top 12 TLDs
Source: EURid Q4 2014 report
761registrars
3.9Mportfolio
293k DNSSEC
52.5k IDNs
About .eu
Source: EURid Q4 2014 report
Country Code TLD
7 April 2006: live registrations
Strictly first-come, first-served basis
High renewal rate (81.6% annual average 2014)
Romania: growth potential
Source: EURid Q4 2014 report
.eu for your business
16 May 2011 City,
Take your business to the next level
Only natural persons or organisations based in the
European Union, Norway, Iceland or Liechtenstein
may register a .eu domain name
Eligibility criteria for .eu
Section 1 of the Domain Name Registration Policy
http://www.eurid.eu/en/document-repository
Exclusively European
With .eu you:
• Show you are European
• Signal quality and trustworthiness
• Protect your online content
• Demonstrate your environmentalcommitment
2014 website categorisation report in collaboration with Leuven Statistics Research Centre
Domain names from zone files of .com, .net. .org, .biz, .info, .pro and .mobi gTLDs and .eu ccTLD
Random sample: 5 000 per TLD, associated web site categorised into one of eight categories
37.8% of .eu websites used for business
30.5% of websites under gTLDs (.com, .biz and .net)
PPC websites down from 20.6% in 2011 to 11.8% in 2013
Who uses .eu?
Many brands choose .eu
‘Having a .eu web
address gives customers
orientation and shows
our identification with
our markets.’
Crumpler.eu
Germany
‘Many domains are too
generic, whereas .eu has a
new and fresh identity. It is
recognisable everywhere
and does not invoke a purely
“commercial” image.’
Fabriziobosso.eu
Italy
Testimonialswww.ambitionhasanaddress.eu
bajo.eu
Poland
rigacup.eu
Latvia
storytours.eu
Sweden
hoogstraten.eu
Belgium
Our registrars
Account management and language support
Regular and open dialogue with registrars
Marketing tools incl. Co-Funded Marketing
Sales promotional schemes
DNSSEC discount for each correctly signed
domain name per month
Registry-registrar relations
.eu as a brand and a label of security, quality and
excellence
Researches: http://www.eurid.eu/en/about-
us/publications/insights-research-reports EURid-UNESCO World Report on IDNs
Website usage trends among TLDs
Registry-registrar relations
Domain names for dummies
Comprehensive guide to choosing and obtaining a domain.
Discover:
The secret that leads visitors to your website and gets email
where it’s going
Steps to take to the domain name you want and deserve
Ways to make your name work for you (and not someone else)
Read the registrar agreement
Fill out the online application form
Print, sign and submit your agreement
Make your prepayment
http://www.eurid.eu/en/registrars/become-eu-
registrar
Accreditation with EURid
4 easy steps
