Key summary

HISTORY- COFFEE SHOPS

ORIGNATED IN MIDDLE EAST IN THE YEAR 1511

- A PLACE WHERE PEOPLE sit AND ORDER EXOTIC DRINKS WHICH ARE COFFEE

Map of middle east

- Coffee shops were made popular by British people

- Previously pubs and taverns were their main social hangout

- British people loved the caffeine taste and got addicted

- Soon, coffee shops became a new place for socialising

- Coffee shops first arrive in Malaysia in the year 1933

- Introduced during the British colonisation

- Coffee shops are referred to as ‘kopitiam’

- Kopitiams are seen serving coffee and toast back then until now

- ‘kopi’ culture transcend from traditional kopitiams city cafes

- western coffee brands started to bloom amongst the younger generations

- Starbucks and coffee bean are examples of western brands

- These brands inspired young Asian affluent to open up their

own coffee shops

Brief description

- Chong kok kopitiam

- Located in klang, Selangor

- Establish in 1940 and last year(2015) is the 75th anniversary

- Concept is a group of friends wanting to open up a business

- Coffee, toast bread, half-boiled eggs and ‘nasi lemak’

- Open everyday from 6:30am -6:00pm

- Products are sold cheap and affordable

- Interior is old and traditional

- Tous les jours

- Located in bangsar,

kuala lumpur

- First open in Malaysia 3 years ago in the year 2013

- Is not a french brand

- Originate from korea and establish in the year 1997

- Coffee, bread, pastry and various other food

- Open on Monday to Thursday 7:00am – 11:oo pm and Friday to Sunday 7:00am – 1:00am

- There are 4 branches around Malaysia

- Interior is modern and new

Similarities Pricing –reasonable and

affordable price

Advertising media –advertising done through Facebook

Targeted market – locals and a few tourist

differencesHistory and founder

Location of both shops are different

Only tous les jours has competitors to compete with in their area Main products sold

are mostly different

Number of workers are more in chong kok koptiam

Business opening time are different

from each other

Annual revenue has a big difference

Tous les jours has more customers than chong kok

koptiam Both have different future plans for their business

Comparative

analysisA.Number of

customers Chong kok koptiam – 0 competitors

Tous les jours – 3 competitors

Tous les jours top 3 competitors

- Name: sri nirwana maju restaurant

- Main products: banana leaf rice

- Long line of customers are always seen outside the restaurant

- Most popular banana leaf rice in the area of bangsar

- name: raj’s banana leaf restaurant

- Main products: banana leaf rice

- Not as popular as sri nirwana maju restaurant

- Located just behind tous les jours

- name: ojo coffee house - Main products: coffee

and pastries- Top competitor

amongst the 3 business

- Though popular, tous les jours is still far better than ojo coffe house

b. Competition strategies Tous les jours:

- Well furnished shop

- Banners are placed outside for advertising purposes

- Great food and services quality given to customers

Chong kok koptiam:

- Price and quality of products maintained

- Product variant are kept minimal and consistent

- Refined management skill

c. Obstacles faced by new firms Chong kok koptiam:

- Location

- Less competition due to chong kok kopitiam not intending to compete

Tous les jours:

- Tlj is famous and has been in the business longer

- Rental expenses

- Parking in the area

4. Nature of the market Chong kok kopitam:

- Monopolistic

- Customer and shop routine play an important role

- Foreign customers are dependant to locals taste and craving preference

Tous les jours:

- Perfectly competitive due to location area

- Customer demand is high

Comparative analysis summary

I. Number of competitors:

Chong kok kopitiam : 0 competitors within the area

Tous les jours : 3 competitors

Ii. barrier to entry Chong kok kopitiam:

- Barrier to entry is weak

- Due to business owner not intending to build competition with the competitors in the area

Tous les jours:

- Barrier to entry is high

- Many similar business are known in the area

- Start up capital is high

- Obtaining a license is hard

iii. Differentiated or standardised products Chong kok kopitiam:

- Differentiated products

- Self-products are sold such as coffee mug sets

Tous les jours:

- Differentiaed products

- Provides good customer service

- Strategic location

iv. Pricing power

Chong kok kopitiam:

- Price taker

- Fixed price according to the market price

Tous les jours:

- Price taker

- Business does fix high price to their products

- Fixed price according to the market price

Recommendation Chong kok

koptiam

Fully utilise the digital cashiering

system

Redecorate and repaint the interior

and exterior

Tous les jours

Expand the shop Have more advertisement and

promotions

Conclusion As a conclusion, we as a group would like to

thank Chong Kok Kopitiamand Tous Les Jours to give us their time to let us interview them for thi assignment. Also, we would like to thank our lecturer, Mr.Gopi for giving us this assignment and providing

guidance to us in order to complete this assignment. Through this assignment we were able to learn a number of skills for example, how write a report, conduct a

proper interview and etc. Lastly, as a group we learned to work together as a single unit

in order to complete our task at hand.

Thank you