English – Media unit

Film DVD covers/ DVD covers/ DVD cover/ Posters

Denotation & Connotation

Conventional shape -portrait

Pixar subsidiary of Disney

Strapline clue to story - play on words/ pun.

Central image? Appealing to audience

Pose?

No Production credits-Teaser ?

Font -Classy food French? – branding, logo?

Play on words Ratatouille.

Release date- holidays.

Setting ?

Foreground, tiles ?

Knives Knife thrower Kitchen Knives. Heightened /exaggerated perspective focuses on Rat.

Fork - Cheese Stereotypical food of Rat/mouse.

Brand logo, safe family viewing

Graphic:

Facial expression-intense

-serious-dangerous-means business

Dressed in stereotypical Bond

outfitLoose tie - no

longer playing by the rules

SettingInternationalGlamorous

Could be anywhere

Rule of thirds evident

Colour – greysignifies

Dark, violent, action packed, serious

Body languagesignifies

Moving towards his target & not to be messed with.

She’s not happy – why ?

Not usual Bond girlS

Serious, not part of his plan

SLooks like she is

passive & not clear if she is a ‘goodie’ or

‘baddie’S

Romance/Love interest

007 most prominent part of text x3

James Bond iconography

Internet site

Production company

Release date

Target audienceDVD cover/ Poster targeted at men &

women – VERY sexy + Alpha male

Enigma = who is he after?

Produced using GCI/Desktop publishing

Billing blockS

Barely legible - the film/007 brand sells

itself. Actors not important

Producers

‘Presents’new Bond

Change of image andMuch ‘darker’ themes

Indirect lookS

Focused on his eyes target

GunMacho, genreJames Bond’s

trademark gunicon

Rule of three stillapplies

What is theEnigma ?

Bow Tie done up§

Formal timesDinner suit—iconic image

Facial expression§

Slightly humorous, not serious

Trademark gun

§Macho

Sequel- next in series?

Sexist?/Sexually explicit—but can get away with it

because they are drawn—today would suggest

adult themed film

DVD cover/ Poster drawn and

painted (no computers)

Sexy, fun, suave.Glamorous, much less dangerous than Daniel

Craig.

Landscape layout

Books were famous & used as a marketing

tool.

Target audience = men

USP—new technology at the time

Production company

Red § RussiaRussia

Uses Russian symbol

Could symbolise blood, violence & the Red Army!

Iconic symbol

Billing block § much less info

DirectAppeal to audience which

is maleSurrounded by fantasy

women

he’s in control

A-List actor

Marketing

Producers

Less sophisticated than modern DVD cover/

Poster—painted & printed

International setting as usual

§action, thrills, genre

Clues to narrative/story

Designing aMovie DVD cover/ Poster/ DVD Cover

“Writing” to

Persuade

TaskImagine that a Movie

Company has asked you to create a DVD cover/ Poster to advertise their latest release. You have got to

Design and Create a Movie DVD cover/ Poster for a movie of your choice.

Before you can begin designing the Movie DVD cover/ Poster you need to do a bit of research.

1. Collect images of DVD covers/ DVD cover/ Posters, you can either find them on the Internet or take photos of them

2. For your DVD covers/ DVD cover/ Posters you have found, say what you like and dislike about them and why.

Now that you know what makes a good DVD cover/ Poster, you need to design one.

3. Think of your favourite Movie or choose a Movie that has just come out.

4. Write down what things you will need to include in your DVD cover/ Poster, remember it is to advertise the movie.

5. Create your Movie DVD cover/ Poster, you can either use the computer or if you want you can draw one using Pencils and Paper.

Titles

DeadlineYou will need to hand in:

1. Your Research, this should be your 10/5 DVD covers/ DVD cover/ Posters you collected and a report saying what you liked and disliked about them.

2. List of the Information you want on your own Movie DVD cover/ Poster.

3. Your own Movie DVD cover/ Poster.

Remember you don’t have to do it on a computer, but it would be nice if you did.

Report

• Finally a 400 -700 word report• Your report should evaluate your task in relation

to the aims of the project. • Comment on ideas for promoting and distributing

your film and any issues that your production might raise for it’s audience. E.g. How will it attract that target audience?

• Does your DVD cover/ Poster show the genre/s of the film? What aspects work particularly well? Why?

• What else is there about the film that will attract the audience: Director, Stars, Soundtrack. etc.