ENGLISH FOR

MULTIMEDIA BUSINESS

PURPOSES

.

SKILL NEEDS OF ENGLISH:1. Reading2. Writing3. Listening4. Speaking

LEARNING STRATEGY:

Publipreneur Based

Language Learning (PBLL)

GRADUATE: competence, profile,

career prospects, job vacancy, learning process, learning

facilities

SUPPORT SYSTEM:Students, Lecturers, facilities, Methods

Outcome:

1. Academic

2. Students’

outlook

3. Graduate

employability

VISION: Scouting Learners to

communicate about media business.

6. Marketing(Provide the products to marketing targets

7. Delivering(Deliver the products to clients

5. Publishing(Layouting your idea in a publication format)

4. Editing(Find and correct any mistakes have made)

3. Revising(Share and reflect on your first draft)

2. Drafting(Get your idea down on paper)1.

Prewriting(Think and Plan)

CAREER IN MULTIMEDIA BUSINESS OR INDUSTRY:

1. Advertising Sales Agents2. Broadcast News Analysts3. Broadcast Technicians4. Camera

Operators, Television, Video, & Motion Picture

5. Directors- Stage, Motion Pictures, Television, & Radio

6. Editors7. Film & Video Editors8. Motion

Picture Projectionists9. Producers10. Program Directors11. Radio

& Television Announcers12. Reporters

& Correspondents13. Sound

Engineering Technicians14. Talent Directors15. Technical

Directors/Managers16. Telecommunications

Equipment Installers & Repairers

17. Telecommunications Line Installers & Repairers

PBLL

LEARNING APPROACH

LEARNING OBJECTIVES

GENERAL OBJECTIVES

SPECIFIC OBJECTIVES

Undersanding the English language usage in the Multimedia Business and industry.

Language usage in multimedia business proposal writing

Acquiring English language usage in Mltimedia Business through learning steps of

prewriting, drafting, revising, editing, publishing, marketing, delivering.

Language usage in multimedia business letter writing

Language usage in multimedia business presentation writing

Using Publipreneur Based Language Learning for Multimedia Business Purposes

PREWRITINGStudens’ Tasks– Grouping the class into 3

up to 5 students– Brainstorm with your

partners– Decide the topic you are

going to discuss.– Build students’ personal

blog– Searching the site about

Multimedia Business or Industries.

Learning Output– Students’ Peer

Reviewer– List of

references– Name of

Products (book or magazine)

– Writing talent scouting.

– Data collecting.– Reading for

writing.

Video Watching in Youtube

Competencies– Think and

Plan the Project

Expected Learning Portfolios:-Book Dummy-Magazine Dummy-Business Proposal-Business Letter-Slide Presentation-Video Recording

DRAFTINGStudens’ Tasks– Drafting ideas

into papers.– Input the

worded draft into PC.

Competencies– Getting

Idea down on paper

Expected Output– Rough Draft of

Personal or Group Works.

– Proposal Drafting

– Business letter drafting

– Slide Drafting

REVISINGStudens’ Tasks– Make the class

into group of writer vs editor.

– Exchange the draft into each group

– Brainstorm among each group.

Competencies– Share and

reflection your first draft

Learning Output:– Revised draft.– The owned draft

get feedback from reviewers.

– Composition Focus.

– Language Focus.

– Peer Review & Final Draft

EDITING• Studens’ Tasks

– Get correction from the original draft.

– Do substantive,mechnaical and pictorial editing.

Competencies:– Find and

correct any mistakes have made

• Learning Output:

– No wonder with the content accuracy.

– No wonder with grammatical mistakes.

PUBLISHINGStudens’ Tasks– Layouting the

draft into – Using the

related software (Indesign, Photoshop, ect)

Competencies– Layouting

your idea in a publication format

Learning Output:– Book or

Magazine Dummy.

– Business Proposal.

– Business letter.– Slide

Presentation

MARKETINGStudens’ Tasks– Group

Presentation– Product

Owners and Presenters

– The rest are to be clients ad adjudicators.

– Video Shooting

Competencies– Provide the

products to marketing targets.

Learning Output:– Assuring

Clients.– Handling

Complaints– Delivering

Ideas

DELIVERINGStudens’ Tasks– Put all the

printed products into personal blog

– Upload the video into youtube “GranezhaPubly”

Competencies– Deliver

the products to clients online & offline

Learning Output:– Put all the

printed products into personal blog

– Upload the video into youtube “GranezhaPubly”

LEARNING TREATMENT OFCRATIVE BUSINESS ENGLISH SKILL THROUGH PUBLIPRENEUR APPROACHES

No Learning Activities Weekly Time Schedule From 1 to 16 LSPI II-VII VIII IX-XV XVI -

A PREWRITING1 Writing talent scouting 2 Data collecting3 Reading for writing B DRAFTING1 Slide Drafting 2 Proposal Drafting 3 Business letter draftingC REVISING A1 Composition Focus S2 Language Focus F S3 Peer Review & Final Draft I ED EDITING P M N S1 Mechanical editing R I A S2 Substantive editing E D L M3 Pictorial Editing EE PUBLISHING T T N1 Layouting E E T T2 Designing S S E3 Illustrating T T S TF MARKETING T E1. Personal marketing S2. Group marketing T3 Offering project to clients G DELIVERING1 Online-Delivering (BLOG)2 Offline-Delivering (VIDEO)3 Print-Delivering (?)

LEARNERS’ PRE-REQUISITES

• Familiar with computer mininaly Microsoft Words• Recommended among the group must be one

able to demonstrate the Publishing Sofware (ex: Indesign, Photosdop, FlippingBook Publisher).

• For more information and learning portfolio models, please goes site and youtube : www.granezhapubly.com

• For Career Prospective Please Visit: http://www.mynextmove.org/find/browse?c=51

THANKS

Dibuat oleh Tim Pandu Kreatif Sekolah Menulis dan Menerbitkan GranezhaPubly

(Created by B’Scout Creative Team at GranezhaPubly School of Writing and Publishing)

Implemented and Supported by: