English for International Business Theory and

Practice

For MBA Class the 2nd Semester

From Aril 1 to June 19

Scott J.L.Shuai

About the Course Teaching/Learning Aims

A Pyramid Diagram About the Text-book Ways of Learning the Text-book

A Sample What to do in class?

Listening (to CD/VCE) Speaking Writing Explaining

CONTENTS

Part 1 Introduction to International Business

Part 2 International Business English Correspondence and Negotiation

Part 1 Introduction to International Business

Chapter 1 International Business Chapter 2 Modes of Business Operations Chapter 3 Ways of Business Chapter 4 A Guide to Economics Chapter 5 The Market Economy Chapter 6 What is Marketing Chapter 7 Promotion of Products Chapter 8 International Payments & Settlements

Part 2 International Business English Correspondence &

Negotiation

Chapter 9 Brief Introduction to International Business Practice Chapter 10 Negotiation Strategies on International Business Chapter 11 Establish Business Relations Chapter 12 Inquiries and Offers Chapter 13 Counter-Offer, Bid and Counter-Counter-Offer Chapter 14 Acceptance and Order Chapter 15 Packing and Shipment Chapter 16 Payment and Delivery Chapter 17 Inspection, Insurance and Arbitration Chapter 18 Complaints, Claims and Adjustments Chapter 19 Agency and Contract Chapter 20 Joint Venture

Chapter 1 International Business

I. Listening Activity Objectives: Communication Skills Prepare for a Telephone Call.

Watch VCD I, and note down what Nick does badly. Use the checklist as follows to help you.

Preparation: Does he prepare for the call? Purpose: Is the purpose of the call clear? People: Are the introductions adequate? Information: Is the information clearly communicated? Tone: Is the atmosphere positive?

Watch VCD I again. Identify these moments: Nick shows that he hasn’t familiarized himself with the name of the person h

e’s calling Nick shows that he hasn’t noted the dates of the exhibition Nick shows that he hasn’t really thought about what he wants Helen to do

Chapter 1 International Business

I. Listening Activity Watch VCD II. Use the checklist above to comment on the

second version. Watch VCD II again. Identify the moments when:

Nick explains how he got Helen’s number Nick explains the purpose of the call Nick gives clear information about dates

Post-viewing/Pair work: Choose the call below. Draw up a call preparation sheet. Include all the items you need to think about before making a call: You are looking for a job. A friend has recommended someone. Who might be able to help you. Your objective is to call this person and try to arrange a meeting.

Chapter 1 International Business II. Reading Activity

1. What is Business? 2. What is International Business? 3. The Scope of International Business Activities 4. International Risk 5. On International Business Law 6. Commercial Credit 7. On Management of International Business 8. Brief Introduction to WTO

Chapter 2 Modes of Business Operations

Listening Activity Checklist:

Introduce self Ask for connection Check name of person you are calling Small Talk Introduce subject of call Listen actively to responses

Pair Work: Look back at the types of call. Working in pairs, role-pl

ay one or two of these calls. Make sure you clearly introduce the subject in each case.

Chapter 2 Modes of Business Operations

II. Reading Activity 1. Introduction 2. Sole Proprietorship 3. General Partnership] 4. Limited Partnership 5. Joint Stock Company 6. Corporation

Chapter 3 Ways of Business 1. Introduction 2. Wholesaling 3. Retailing 4. Franchising 5. Agency 6. Electronic Commerce

Chapter 4 A Guide to Economics

1. What is Economics 2. What is Macroeconomics 3. Monetary and Fiscal Policy 4. What is Microeconomics 5. The Demand Curve 6. The Supply Curve 7. The Equilibrium Price 8. Changes in demand Versus Changes in Quantity D

emanded 9. Changes in Supply Versus Changes in Quantity Su

pplied

Chapter 5 The Market Economy

1. Market and Market Economy 2. Price 3. Supply and Demand 4. The Market Price

Chapter 6 What is Marketing 1. What is Marketing 2. Needs. Wants and Demands 3. Products 4. Value, Satisfaction and Quality 5. Exchange, Transactions and Relations 6. Markets 7. Marketing

Chapter 7 Promotion of Products

1. Introduction 2. Advertising 3. Sales Promotion 4. Publicity 5. Personal Selling

Chapter 8 International Payments & Settlements

1. Introduction 2. Credit Instruments 3. Bill of Exchange 4. Promissory Note and Cheque 5. Remittance 6. Terms and Methods of Payment in International Trade---

Payment in Advance, Open Account Business, Collection 7. Letter of Credit 8. Guarantee 9. Documents

Chapter 9 Brief Introduction to International Business

Practice

1. Introduction 2. Business Preparatory Work 3. Business Negotiation 4. The Signing of a Contract 5. The Performance of an Export Contract 6. The Performance of an Import Contract

Chapter 10 Negotiation Strategies on International Business

1. Introduction 2. The Preparation for Business Negotiation 3. The Notable Problem during the Process

of Negotiation

Chapter 11 Establish Business Relation

1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 12 Inquiries and Offers

1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 13 Counter-Offer, Bid and Counter-Counter-Offer 1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 14 Acceptance and Order

1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 15 Packing and Shipment

1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 16 Payment and Delivery

1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 17 Inspection, Insurance and Arbitration

1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 18 Complaints, Claims and Adjustments

1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 19 Agency and Contract 1. Introduction 2. Sample Letters 3. Situational Conversation

Chapter 20 Joint Venture 1. Introduction 2. Sample Letters 3. Situational Conversation