engaging youth through social & mobile media
DESCRIPTION
A presentation I gave at the Kid & Teen Republic Conference 2008.TRANSCRIPT
![Page 1: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/1.jpg)
Social&MobileMediaEngagingandInterac3ngwithanAudienceontheMove
TylerReed
![Page 2: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/2.jpg)
technology usage
it’smanythings
![Page 3: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/3.jpg)
technologyispartofourlifestyle
![Page 4: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/4.jpg)
con3nuous,par3alaBen3on
![Page 5: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/5.jpg)
ourexpenseis3meandaBen3on
![Page 6: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/6.jpg)
rulesofengagement
• beuseful• berelevant• don’tinterrupt• entertainme• makemefeelimportant
![Page 7: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/7.jpg)
Mobileadver3singiscertainlyhere.But
isitover‐hyped?Well,Coca‐Colareckonsitcouldeventuallybe
spendingasmuchas50percentofits
adbudgetonmobile‐equivalentto$11billion.
![Page 8: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/8.jpg)
mobilebenefits
• higherpenetra5onrates• directaccesstoconsumer• broaddemographics• mul5pletouchpoints
![Page 9: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/9.jpg)
we’realwaysconnected
![Page 10: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/10.jpg)
5mobiletrends
• instantmessaging&presence• loca3on• mobilevideo• usergeneratedcontent• micro‐content
![Page 11: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/11.jpg)
we’llalwaysbeconnected
![Page 12: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/12.jpg)
instantmessaging&presence
• cheapercommunica3on• replacingsms• informa3onresource• instantmul5mediatransfer• mul5plecommunica3oninstances• instantsocialgra5fica5on
![Page 13: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/13.jpg)
whatisaroundme
![Page 14: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/14.jpg)
loca3onbasedservices
• whatisaroundme?• LBSadver3sing• LBSservice(storelocator)• LBSsearch• friendsaroundyou• permissionbasedpresence
![Page 15: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/15.jpg)
we’veadaptedtosmallscreens
![Page 16: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/16.jpg)
mobilevideocontent
• mobilesoapies(mobi‐soap)• howIwantit,whenIwantit• bitesized• adfunded• click‐to‐video• visualeduca5on
![Page 17: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/17.jpg)
wecreate,weconsume
![Page 18: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/18.jpg)
mobileusergeneratedcontent
• mobilewikipedia• mobileblogging(moblogging)• videos&photos• geotagging• usermoderated• ci5zenjournalism
![Page 19: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/19.jpg)
microcontent
• informa3onisbitesize• quick&easytodigest• limita5onofmobile• scaBereda;en5on
![Page 20: Engaging Youth Through Social & Mobile Media](https://reader033.vdocuments.mx/reader033/viewer/2022061104/53f1dae78d7f72e94b8b4b76/html5/thumbnails/20.jpg)
THANKYOU
TylerReedmobile:0826647797email:[email protected]:www.tylerreed.co.zacompany:www.younique.co.za21stAugust2008
Foryour3me
aboutYouniqueYouniqueisasocial&mobiemediamarke3ngfirmthathelpscompaniesunderstandandapplythelatestsocialmediatechnologiesandmethodologiesprimarilytotheirmarke3ngcampaignsaswellaspublicrela3onsandtheenterprise.Youniquealsoassistscompaniesinengagingandinterac3ngwiththeyouth.