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Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media- rich curriculum modules that build capacity for authentic community engagement

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Page 1: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Engaging the YouTube Generation:

An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity for authentic community engagement

Page 2: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

WelcomeO Introduce

O YourselfO Your community and/or institutionO Experience with developing online

curriculaO What you hope to get out of today’s

session

Page 3: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

PresentersO Lynda Boyer-Chu, Wellness Center Nurse San Francisco Unified School DistrictO Michael Le, PhD Student UCSF Graduate DivisionO Wylie Liu, Director, UCSF Office of University Community PartnershipsO Aisha Queen-Johnson, Program Director UCSF School of MedicineO Naomi Wortis, Associate Clinical Professor UCSF School of Medicine

Page 4: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

AgendaO Introductions O OverviewO Small groups view interactive online modulesO Story of module development

O Development processO Piloting/evaluation resultsO Challenges and learnings

O Small group discussion of learnings and how to apply in own settings

O Conclusion

Page 5: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Wiegman Aerial Photography

Page 6: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Our SettingO San Francisco

O Diverse city, disparitiesO Population ~825,000O Lots of community-based

organizationsO University of California, San Francisco

(UCSF)O Graduate health professions training

institutionO ~3,000 studentsO ~2,500 faculty

Page 7: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Need for Project

Page 8: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Purpose

Develop interactive, media-rich, online modules…

to build capacity for authentic community engagement…

to promote health equity and social justice.

Page 9: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

TeamO Community-academic

partnershipO 2 community partners

O Interprofessional: all 4 UCSF Schools and Graduate DivisionO 5 FacultyO 5 Students O 3 Staff

O MPH student from SF State University

Page 10: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Co-AuthorsO Steve Soesbe, Program Manager, 7 Tepees Youth ProgramO Gerri Collins-Bride, Clinical Professor, UCSF School of

NursingO Eunice Kym, Student, UCSF School of PharmacyO Randy Quezada, Coordinator, UCSF Office of University

Community PartnershipsO Sharon Rose, Student, San Francisco State University O Amy Shen, Student, UCSF School of MedicineO Shawna Sisler, Student, UCSF School of Nursing O Peter Taylor, UCSF Graduate DivisionO Heather Wong, Student, UCSF School of DentistryO Sharon Youmans, Vice-Dean, UCSF School of PharmacyO Lisa Chung, Assistant Clinical Professor, UCSF School of

Dentistry

Page 11: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

DemonstrationO View one of 5 online modules at:https://partnerships.ucsf.edu/cemodulesO Enter code UCP123O Percolate about feedback for us

O Can submit module feedback formsO 20 minutes

Page 12: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Development TimelineO July-Aug 2012: Assess Resources

O Bring team up to speedO Review existing models and resources

O Sept-Oct 2012: Targeted Needs AssessmentO Student and Community Focus Groups

O Assess experiences and expectationsO Feedback/suggestions of possible topics

Page 13: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Choice of Module Topics

O Intro to Community EngagementO Community AssessmentO Health Communication/LiteracyO Intro to San Francisco’s Diverse

CommunitiesO Partnering with UCSF (for community

partners)

Chosen from among many other options…

Page 14: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Educational StrategiesO 15-25 minute interactive online modules

O narrated slides using Articulate Studio ’13

O photographs

O videos

O Hosted on UCSF online course management system (Moodle)

O Link on website of UCSF’s Office of Univ-Comm Partnership

O Consulted UCSF’s Office of Technology Enhanced Learning

O Professional videographer shot and edited video footage and photo montages

Page 15: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Development Timeline

O July-Aug 2012: Assess Resources

O Sept-Oct 2012: Assess Needs and Topic Selection

O Nov 2012-Jun 2013: Develop Modules

Page 16: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Module Development

O Set goals and learning objectives

O Determine existing and needed media resources to address goals/objectives

O Develop outlines, storyboards, scriptsto lay out flow

O Developing the experience

Page 17: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Internal Review Process

O Several cycles of internal review by whole team O Module outline

O Version without processed media (video)

O Final version

O Other team members demo before monthly regular meeting to provide feedback

Page 18: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Development Timeline

O July-Aug 2012: Assess Resources

O Sept-Oct 2012: Assess Needs and Topic Selection

O Nov 2012-Jun 2013: Develop Modules

O May 2013-Present:

O Pilot and evaluateO Update modulesO Disseminate

Page 19: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

PilotingO Piloted in required and elective coursework across UCSF schools and programs:

O School of DentistryO School of MedicineO Community partner grantees of

University Community Partnership Office

O Plans for Schools of Nursing and Pharmacy

Page 20: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

PRIME PilotO Summer 2013 with 15 new PRIME

medical studentsO Students given assignment to

review 2 modules prior to orientationO Used as a reference and context to

guide a few orientation activities

Page 21: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Student FeedbackO Students found modules informative,

enjoyable, easy to navigateO Important to have in-person follow up

to reflect and discuss the key concepts in the modules

O For some new to SF Bay Area and to service learning, gave nice introduction and framework prior to participating in a community engaged activity

Page 22: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

EvaluationO Questionnaire assesses

O Learner satisfactionO Pre/post self-assessed knowledgeO Attitudes

Page 23: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Sample Evaluation Results(n=135)

I would recommend this module to a friend.

The structure of the module enhanced my learning.

This module improved my knowledge of this topic.

0% 25% 50% 75% 100%

Strongly AgreeAgreeNeither Agree nor DisagreeDisagreeStongly Disagree

Page 24: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Quotes from Evaluations

O “Wonderful module for all UCSF learners…I think it should be offered to students in their early years of training.”

O “Excellent module. Would recommend to community members who might be interested in partnering with UCSF.”

O “I like the interactive parts of the module which requires us to click on buttons.”

O “I like how the learner could navigate to different topics in the modules.”

Page 25: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Lessons Learned

Page 26: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

CommunityO Selecting

“representatives”O Service-learning

experience O Expectations clearO Offer convenient timesO Honoraria

O Eliciting feedbackO Easy & fun (popcorn!)O Reminders, reminders

Page 27: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

RelationshipsO Interdisciplinary group

O Camaraderie within teamO Names & rolesO Members were

stakeholdersO Timely progress

O Ongoing communicationO Positive climateO Status updates &

remindersO Give & take of partnerships

(patience and humor!)

Page 28: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

MediaO Software

O Articulate, steep curve O Tech-savvy person on

teamO Creating unified styleO Build into timeline

O VideographyO Lean budget, tight

timelineO Consents, releasesO Personality & patience

Page 29: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

LogisticsO Project coordinator

roleO Scheduling meetings

O DoodleO Speaker phoneO Skype meetings

O Students: schedules, personal lives, graduations

Page 30: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Future Directions O Further review feedback from the

modulesO Promote modules widely

O All schools at UCSFO Student run organizations and clinics O University Community Partnerships

Office grantees and partnersO Identify resources to augment and

update modules

Page 31: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Q & AO Questions?O Feedback?

Page 32: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Small Group DiscussionO Have you tried to develop or

implement modules like these in your own setting?

O What have you learned from hearing about this experience?

O How might you apply learnings from today in your own setting?

Page 33: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Report Back from Small Groups

O LearningsO StrategiesO Feedback about modules

Page 34: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Conclusions & Take Away

O Interdisciplinary & inclusive approach

O IT-savvy team memberO This is not meant to replace the

curriculumO Do not get carried away!

Page 35: Engaging the YouTube Generation: An interprofessional community-campus partnership to develop online media-rich curriculum modules that build capacity

Contact UsUCSF Office of University Community Partnershipshttps://partnerships.ucsf.edu/

Thanks to our funders: UCSF Academy of Medical Educators and Gilead