engaging the mobile consumer 2013
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INTERACTIVE MARKETING LEADER SINCE 1989
PhiladelphiaTorontoDublinLondonPragueBratislava
54% Now Own Smartphones
QR CODE USAGE ON THE RISE
WHO’S DOING THE SCANNING?
ScanLife – May 2012
QR code scanning is up 157% from Q4 in 2011.
Where is the best place to initiate an engagement with the mobile consumer?
In Lines, While we wait …• For our food or to be seated at the restaurant • In the check out of a LONG grocery line • Retail Line • Amusement Park• Public Transit • At our seat at entertainment or sports venue• On packaging • POS
Anywhere we can open a door to your business and brand and establish a relationship for LIFE!
You will have the mobile # you have today possibly for the rest of your life!
Your mobile phone is your DNA and digital fingerprint! http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-coming-this-year/
• According to a report compiled by Microsoft Tag, by 2014, mobile internet use will surpass desktop internet use. You can't ignore the numbers: More than one-third of Facebook's 600 million user base uses Facebook mobile, more than 50 percent of Twitter's 165 million users use Twitter mobile, and 200 million YouTube views occur on mobile devices every day.
Mobile Coupon Redemption Rate Will Reach 8% By 2016
•
Read more:
http://www.mediapost.com/publications/article/165260/mobile-coupon-redemption-rate-will-reach-8-by-201.html#ixzz2KQQBq5lb
Benefits of Mobile Optimized Promotions• Your engaging YOUR consumers with their mobile
browser of choice! • Starts a very intimate relationship, as consumers
often bring MOBILE devices even to the bathroom!• Establishes a MOBILE DATABASE of OPT in
CONSUMERS! • Mobile Search is growing at astronomical rate,
delivering a mobile optimized experience will be difference between winning and losing a potential consumer!
• It is the Link to M or E-commerce and increasing traffic to your mobile site, or introduction to download a mobile app.
• Fun, innovative, engaging and memorable interaction - its an extension of your brand and business!
Turning traditional awareness into mobile audience engagement!
Facebook to Mobile
Broadcast TV to Mobile
Radio to Mobile
Event to Mobile
Creating the optimal experience for mobile consumers, where data capture and a rich memorable mobile experience is our primary goal!
MOBILE APP DEVELOPMENT
What we will review today … • SMS Text Message Marketing• Text to Win Instantly • Text to enter sweepstakes
• Mobile Web Optimized Promotions • Mobile entry form • Mobile microsite
• Power of Facebook Mobile• Intro to Scratch Match and Win Game
• Promoting the Promotion• Custom QR codes• Turning traditional awareness into mobile audience engagement!
TXT to Win! • Offer consumers instant gratification and TIMELY redemption! • Turns traditional awareness into consumer interaction with your brand or Biz! • This is an entry to Opt in consumers for future broadcast text messages!
Data Capture and Opt In’s are the name of the game!
Who are our customers?
stay connected (for LIFE!!!)
Mobile Sweepstakes Promotions
Mobile & Standard Web Optimized Promotions
Hybrid development … building mobile and iframing it into standard web versions
Customized administrator platforms and tools.
With ability to integrate with existing or newly developed CRM’s!
Key added value points:
+ Immediate lead Follow up + Real time monitoring of response + Secure and instantaneous reporting
Be a FAN and wear the BAND
Scan the code on the band OR in the store!
When the consumer scans the code, Or Texts Giants to 84444 they will be either notified they are an instant winner,
or redirected to our promotional microsite
Or
Text GIANTS to 84444
Dual mobile platform login and voting authentication functionality
Radio campaign promotions interacting with mobile!
Social-Mobile
Q: How can you create instant impact at retail!
A: Mobile Scratch & Match Game with a Facebook Twist!
Increase Facebook LIKES
Prize Pool
The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This provides a rich experience through mobile and PC offering the versatility and value of both Worlds!
Every Winner and player receives an email confirmation and their prize!
The best part … It’s Viral!
Share with friends!
Your Facebook wall posts an update each time you play and win!
ATS Mobil
• Multiple portals of entry --- – QR Code – TXT – TARGETED MOBILE ADVERTISING
SEAMLESS PUSH THROUGH TO THE MOBILE ENGAGMENT
Targeted Mobile Advertising and Promotion:
• Mobile Advertising placement: Customized targeting based on target market demographics and geographics!
• Influence participation while growing awareness and sales, in both the near and long term.
Women Lifestyle Find Around Me Women Lifestyle Horror Make-up FREE Women Lifestyle A-List Star Salon ? Women Lifestyle Beauty, Fashion & Lifestyle Women Lifestyle CosmopolitanWomen Lifestyle Country LivingWomen Lifestyle Crazy Hairstyle Women Lifestyle Daily Yoga for Hips and Butt Women Lifestyle Elle Shopping GuideWomen Lifestyle Eye Shadows Idea BookWomen Lifestyle Fashion Nail Idea Book Women Lifestyle Glam Media iPhone SiteWomen Lifestyle Marie ClaireWomen Lifestyle MyStyles.com Women Lifestyle Real BeautyWomen Lifestyle RedbookWomen Lifestyle Style&FashionWomen Lifestyle Weight Loss YogaWomen Lifestyle Women DayWomen Lifestyle Women Hairstyles Catalog Free
Category AppSnapshot of targets!
Standard Banners
iPhone300x250 & 320x50
iPad300x250, 728x90, 120x600 & 468x60
Android300x250 & 320x50
Windows Phone 7 480x80
3 portals of entry to engage the consumer! 1.
2.
3.
ON THE RADAR? • Location Based SMS offers• Social-Mobile integration and interaction
• "It has never been more challenging for a brick-and-mortar retail merchant to succeed in an enduring way“
• “There is a seismic change in consumer behavior that is linked to technology such as social and mobile platforms,” he said. “The level of investment capability in these new platforms, especially mobile, is mission-critical to our companies.
• “It can’t be an after-thought – that capability needs a front seat at the table.”
- Howard Schultz, chairman/president of Starbucks. (Mobile Marketer Jan 16. 2013)
Seismic change in consumer behavior linked to technology
NOTwork is only one letter away from NETWORK
Thank you