engaging authors in our new intranet
DESCRIPTION
Our intranet content was largely without ownership, out of date and difficult to maintain. As part of the intranet redevelopment project and a move to SharePoint 2013, a decision was made to stay with a distributed authoring model and put the responsibility for relevant and up-to-date content back onto authors’ agendas. This sounded good in theory, the problem with that was nearly everyone was uninterested, unskilled and resisting the process. This is an honest account of how we got authors: - engaged with the intranet project - taking ownership of their pages - actually creating contentTRANSCRIPT
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IN OUR NEW INTRANET
Engaging authors
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Me
WHO AM I? Name: Breeana Webster ( @bree_webster)
Job title: Intranet Coordinator
Organisation: Melbourne Water
What do I do? I’m involved with a redevelopment project and we’re getting closer to taking our new SharePoint 2013 intranet LIVE!
Scary stat: We have almost 130 identified authors and that numbers is growing
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TO DO LIST4 ways we engaged our authors#1 Define ownership and document EVERYTHING
#2 Become a project marketer
#3 Begin author training early
#4 Create a content importance matrix to know where to focus
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#1 DEFINE OWNERSHIP AND DOCUMENT
EVERYTHING
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DO A CONTENT STOCKTAKE
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OUR CONTENT INVENTORY
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FIND PROJECT CHAMPIONS
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OUR PUBLIC SME AND AUTHOR SPREADSHEET
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CONTACT AUTHORS INDIVIDUALLY
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“TRANSPARENCY IS KING. LET THE ENTIRE
ORGANISATION KNOW WHO OWNS WHAT”
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#2 BECOME A PROJECT MARKETER
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YOU ARE THE PROJECT’S BEST CHEERLEADER
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KNOW THE VALUE THE INTRANET WILL BRING THEM
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TELL THEM THEIR PATH TO THE GOAL
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“TREAT MARKETING YOUR INTRANET AS A PROJECT
TASK, NOT A NICE TO HAVE.”
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#3 GET AUTHORS DOING SOMETHING NOW
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PREPARE A TRAINING SCHEDULE
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DO TRAINING FACE TO FACE
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GIVE TRAINED AUTHORS DUE DATES THAT ARE SOON
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CONTENT TRACKING – MADE PUBLIC TO EVERYONE
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“AUTHORS QUICKLY FORGET…EVERYTHING”
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#4 CREATE A CONTENT IMPORTANCE MATRIX TO KNOW WHERE TO FOCUS
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CREATE RULES AND THEN RATE THE CONTENT
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ENGAGE WITH HIGH PRIORITY AUTHORS
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HAVE AN ESCALATION PLAN
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“AUTHORS WILL THINK CONTENT IS NOT
‘PART OF THEIR JOB’.”
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THANK YOU au.linkedin.com/in/breewebster/
www.twitter.com/bree_webster