Engaging and Utilising

Alumni Networks Successfully

An Organisation’s Perspective

Overview

• The importance of engaging alumni networks for CRCC Asia

• How CRCC Asia engages their alumni network

• Case studies

• Q&A

Introduction to CRCC Asia

Directors of CRCC Asia

Daniel Nivern Daniel is a graduate from Oxford University and co-founded CRCC Asia in 2006. He was the President of the Oxford Cambridge Club Beijing and runs the CRCC Asia San Francisco office.

Thomas Kirkwood Thomas became the third director of CRCC Asia in 2008. He is the owner of Kirkwood & Sons LLP, a board member of Sino Geophysical, a shareholder in Yeepay and an adviser on energy matters to KW&Co.

Edward Holroyd Pearce Edward graduated in Oriental Studies from Cambridge University, and co-founded CRCC Asia in 2006. He currently runs the CRCC Asia China offices from London.

CRCC Asia | Company Growth CRCC Asia initially offered strategic assistance to SMEs looking to enter the Chinese market and offered work and travel opportunities for international students in China. The pioneering internship program officially began in May 2008 and has grown annually from 250 interns per year in 2009 to over 1400 interns on the program in 2014.

2006 2007 2009 2010 2011 2012 2013 2014 2015

CRCC Asia established in London in December

The company expanded operations by opening an office in Beijing

CRCC Asia was incorporated in the US and an office established in Pennsylvania

Opened in Shanghai and San Francisco. Courses and Mandarin offered

Established in Sydney and Venice.

Opened offices in Madrid. Established a program in Shenzhen.

250 interns

450 interns

800 interns

1100 interns

1300 interns

Generation UK Launch. Opened office in Toronto.

1400 interns

1700+ interns

Established a program in Hong Kong

Importance of Engaging Alumni Networks

Benefits for the Individual Continued assistance

for jobseekers Direct recruitment

opportunities

Maintain global network

Access to talent pool

Funding opportunities

Benefits for our Organisation

Provide feedback

Extend value proposition

Peer to peer marketing Internal recruitment

Future connections

Mutally Beneficial Relationship

Increases employability

Obtains employment

We gain a connection within their organisation

Invite to events & connect

with other alumni

Market to future

participants

Generates more applications

Participant enjoys

program

What we look for in candidates CRCC Asia program participants arrive in China from across the world, with a variety of different backgrounds, interests and careers goals.

For our groups each month to form such a strong bond, we place value on the following characteristics – key common denominators:

- Passion for foreign cultures – especially China

- Personal drive and motivation

- Individuality

- Adapting and responding to change

- Relating and networking

The majority of CRCC Asia program participants are traveling to China for the very first time. Connecting them with like-minded individuals makes the process of adjusting to Chinese culture much more straightforward.

Particularly for Scholarship winners, we select candidates who are willing to engage with and continue to support CRCC Asia after their program finishes.

Program features that shape participants’ development

• Mandarin Lessons

• Orientation Day

• Community Outreach

How we Engage our Alumni Network

Alumni Journey

Engaging Alumni Networks: Support

Skills Assessment

Form

China Resources

Help with Return Trips to

China CV Advice

Campus Ambassador

Program

Career Development Making Connections

Engaging Alumni Networks: Digital Communications • Alumni Social Media Groups:

• Newsletter

• Webinar series

• Alumni survey

Engaging Alumni Networks: Events

Alumni Dinner China is Now

Networking Opportunities University Visits

Case Studies

• Conal Honey

Queen’s University Belfast, Shenzhen, 3 months, August 2014:

“The cultural difference was a

‘shock’. But [I] now keep in touch with [my] former Chinese colleagues over Skype and see [the internship] as the best experience I

ever had”

Alumni Employers

1,000 interns

1,500 interns

“The kids who will be successful today are those that take themselves out of their comfort zone and develop a global mindset.”

“Both internship placements and international experience are highly sought-after by employers”.

‘It is so important that the rest of the world starts to understand China’

‘I’ve been told repeatedly that my work in China looks great on my resume’

“The trade minister, Lord Livingston, said: “These initiatives will give UK businesses access to on-the-ground expertise in China and offer greater support in the UK to access the biggest trade opportunities in high-growth markets.””

CRCC Asia | Media

www.crccasia.com

Sydney

San Francisco

Toronto

Shawnee

London

Madrid

Venice

Beijing

Shanghai

Hong Kong

Shenzhen

GLOBAL OFFICES

Q & A