engagement seminar ver.7 110830
TRANSCRIPT
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企業のスマートフォン戦略株式会社ロフトワーク 代表取締役 諏訪 光洋
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諏訪 光洋ロフトワーク代表取締役
twitter ID: suwaws
ライオンめ......((呪い))
使ってる人はご注意を
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Steve Jobs
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アラン・ケイの話はまた今度
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アラン・ケイの話はやっぱりまた今度ね
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昔は「カッワイー」だったんです
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文明と文化の違いはなんだと思う?
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後戻り出来ないのが文明だよ。手にしたら捨てれないのが文明さ。
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ちょっと話は変わりますが...
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2駅となりから来た
4時間いる
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ケーブル付き
この後2人で取っ組み合いのケンカ
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CC by Miss Turner http://www.flickr.com/photos/missturner/4127255003/sizes/o/in/photostream/
300Km離れた従兄弟と対戦中
Wifi
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400Kmを6時間かけて届けられた新聞
朝はゆっくり株価チェック
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400Kmを6時間かけて届けられた新聞
株価チェック中
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株価チェック中
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顔と携帯がわかったら...
顔と携帯が...
顔と携帯が...
今時ボクを頼らなくても...
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20/69
http://www.itu.int/net/pressoffice/press_releases/2010/39.aspx
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90%
http://www.itu.int/net/pressoffice/press_releases/2010/39.aspx
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60%
BCNランキング 発表
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20人のイラストレーターと仕事中
アムステルダムと仕事中
30人のプロジェクトチームと仕事中
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京都烏丸
渋谷
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TELECOM REGULATORY AUTHORITY OF INDIA
1Billion
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80%
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80%
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企業は何をすれば?
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(‾▽‾;)!!ガーン
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「Internetのアクセスが原則 禁止されているのですが...」
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もしかしたら襲って来るかもしれないな...
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あまりシャレになってませんが
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スマートフォンで考えるべきこと
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Corporate Site?
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Twitter?
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Facebook?
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Service
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Promotion
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Service
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83,000KmOil, Filter!
toyota.jptoyota apps
Service
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Service
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+http://wellnesslink.jp/
Service
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企業サイト
参加, サービス
使ってみて欲しいユーザー
現ユーザー
検索, プル型
既存顧客向けのサービス
潜在顧客向けの情報発信
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企業サイト
参加, サービス
使ってみて欲しいユーザー
現ユーザー
検索, プル型
既存顧客向けのサービス
潜在顧客向けの情報発信
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Owned Media Owned Service
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Owned Service
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Owned Service
・蓄積する(囲い込み)・対話が出来る(信頼関係)・+αのビジネス展開
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BtoB?
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Owned Media
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Progressive EnhancementHTML5CMS
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Progressive Enhancement
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Owned Media Owned Service
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Owned Media
Owned Service
Web
- HTML5/XML
- PDCA
- Analitics
- CMS
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Owned Media Owned Service
Global
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Anthony Williams2006 Wikinomics
Openness
Peering
Sharing
Acting Globally
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Openness
Peering
Sharing
Acting Globally
権限
Anthony Williams2006 Wikinomics
炎上リスク
反対/保守勢力
組織体制
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Thank you