engagement marketing - tamsin fox-davies - constant contact
DESCRIPTION
Engagement Marketing - How Small Businesses Win in a Socially Connected World This presentation shows you how to create an engagement strategy to bring existing customers back to buy from you again and again, whilst also attracting new customers at the same time. It's a simple system that works for any business - how you apply it is up to you.TRANSCRIPT
ENGAGEMENT MARKETING
HOW SMALL BUSINESSES WIN IN
A SOCIALLY CONNECTED WORLD
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3
Tamsin Fox-DaviesSmall Business Evangelist
Constant Contact UK
© Constant Contact
© Constant Contact
[story]
© Constant Contact
© Constant Contact
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
2012 Neilson Global Trust in Advertising + Brand Messages
© Constant Contact
© Constant Contact
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
relevant
appropriate
qualified!
© Constant Contact
© Constant Contact
© Constant Contact
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
© Constant Contact
© Constant Contact
hope is not a strategy
© Constant Contact
cooking
classes
knife sharpening
workshops
cookbook
exchanges
© Constant Contact
© Constant Contact
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.
© Constant Contact
Engagement = participation
Engagement = participation
© Constant Contact
Engagement = participation
© Constant Contact
© Constant Contact
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
[story.2]
© Constant Contact
[story.2]
© Constant Contact
comment
picture
survey
video
like
comment
© Constant Contact
SHARE!
© Constant Contact
SMALL
is big!© Constant Contact
SMALL5 likes 3 shares
4 comments2
11
3
2
41
6
21
3 3
is big!
Engagement
happens in
small doses.
(and happens over time)
© Constant Contact
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
© Constant Contact
Engagement
matters.
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.
Engagement drives social visibility.
They won’t join if
you don’t ask! (Yes, you really have
to!)
Rise above the ordinary
in small (or large) ways that WOW!
your customers.
Your
customers’ friends are your next best
prospects.
We trust comments and reviews (even
from strangers)…not marketing.
© Constant Contact
3 things*• WOW: 1 thing you can do to rise above
the ordinary
*do them today
• connect: 1 way that you will entice people
to connect with you
• engage: 1 idea for a social post or e-mail
that might drive engagement
© Constant Contact
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