1. 1. Engagement First
2. 2. 1995626 78,30020153 632,50020153 42020154
3. 3. ! ! WEB+
4. 4. MEMBERSHIP! ! Mission
5. 5. 2011 2014
6. 6. Who I Am www.facebook.com/yutaka.hara CSV http://blogs.itmedia.co.jp/engagement/ 84-96 96-99 99- 12-
7. 7. Shared Value Agency !
8. 8.
9. 9.
10. 10. Engagement First !
11. 11.
12. 12.
13. 13.
14. 14.
15. 15. DY(20146)/ 41.8% ! (77) ! (172)2010 2014 ! ! (25) ! (69) ! (157) ! ! (92) ! 385 ! 347 29.3%49.5% 40.7%
16. 16. 1SNS128 DY10002
17. 17.
18. 18. e-mail 0% 22.5% 45% 67.5% 90% 42% 48% 56% 57% 57% 60% 61% 61% 62% 67% 68% 69% 84% 2013Global Trust in Advertising, Nielsen
19. 19. Engagement Survey
20. 20. 16%$ 41%$ 18%$ 14%$ 11%$ 2015Engagement Survey(n=576), Members ," 57.5%" ," 42.5%" Q.
21. 21. 82.5%& 42.3%& 28.1%& 13.9%& 3.0%& Q6# 2015Engagement Survey(n=576), Members
22. 22. 15% 50% 24% 11% Q11# n=576 2015Engagement Survey(n=576), Members
23. 23. 63%$ 19%$ 8%$ 13%$ 5%$ 15.3%$ 29%$ 68%$ 60%$ 46%$ 68%$ 50.3%$ 8%$ 12%$ 25%$ 28%$ 24%$ 23.8%$ 0%$ 1%$ 7%$ 13%$ 3%$ 10.6%$ 0%$ 50%$ 100%$ 2015Engagement Survey(n=576), Members Q.
24. 24. Q 71%$ 77%$ 82%$ 70%$ 86%$ 68.9%$ 33%$ 35%$ 37%$ 30%$ 35%$ 41.0%$ 60%$ 46%$ 32%$ 39%$ 38%$ 38.0%$ 6%$ 4%$ 2%$ 2%$ 5%$ 2.8%$ 2015Engagement Survey(n=576), Members
25. 25. 9% 30% 29% 32% & 2015Engagement Survey(n=576), Members
26. 26. 27%$ 8%$ 7%$ 4%$ 0%$ 6.9%$ 48%$ 47%$ 28%$ 33%$ 38%$ 36.3%$ 15%$ 29%$ 43%$ 26%$ 35%$ 32.1%$ 8%$ 10%$ 18%$ 30%$ 22%$ 15.3%$ 2%$ 6%$ 3%$ 7%$ 5%$ 9.4%$ 0%$ 50%$ 100%$ 2015Engagement Survey(n=576), Members Q.
27. 27. 2015Engagement Survey(n=576), Members 25.4%& 11.8%& 36.1%& 23.1%& 12.4%& 12.4%& 35.5%& 3.0%& Q18$
28. 28. ," 50.2%" ,"31.4%" ,"17.2%" ," 1.2%" 2015Engagement Survey(n=576), Members Q
29. 29. SNS 0 15 30 45 60 12% 22% 31% 34% 45% 44% 53% Q
30. 30. Open Leadership 1. 2. 3. 4. 5.
31. 31. "Marketing 3.0 Make the world a better place
32. 32. Marketing 1.0 Marketing 2.0 Marketing 3.0 + ++ one-to-many one to one many-to-many
33. 33.
34. 34.
35. 35. Creating Shared Value
36. 36.
37. 37. vs.
38. 38.
39. 39. CSR Corporate Social Responsibility CSV Creating Shared Value CSR
40. 40.
41. 41.
42. 42.
43. 43.
44. 44. NPO
45. 45.
46. 46. CSR
47. 47.
48. 48. 2,116 2,667 2014 2013 Facebook 926,190 1,556,000 2014 2013 Facebook 17,585 26,730 2014 2013 26% 68% 52%
49. 49. FB 10,000 11,000 2014 2013 Facebook 338,000 305,000 2014 2013 FacebookFacebook 4,367 5,765 2014 2013 10% 10% 32% Facebook Insight Facebook
50. 50. Engagement
51. 51. wikipedia Engagement Marketing
52. 52. One to One paid media Database owned media GRP NPS GSE(Gross Social Engagements: NPS
53. 53.
54. 54.
55. 55. Muji 0.3 Muji 3.0 (B) to C (B) with C
56. 56. /EC
57. 57.
58. 58. CSV
59. 59.
60. 60. 2020
61. 61.
62. 62.
63. 63. Engagement First !
64. 64. One more thing....
65. 65. with Tree
66. 66. with VoiceVision
67. 67. mbs_sales@members.co.jp