engagement editors workshop
DESCRIPTION
These are slides for a Digital First Media workshop for engagement editors. The slides are from Mandy Jenkins, Ivan Lajara, Vince Carey and me.TRANSCRIPT
![Page 1: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/1.jpg)
Engagement EditorsWorkshop
West Chester, PAMarch 26, 2013
#DFMengage
![Page 2: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/2.jpg)
Introductions• Name• Newsroom• What you do• Recent engagement success/challenge• What would make today a success for
you?
![Page 3: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/3.jpg)
Plan for the day• Engagement overview• ScribbleLive• Growing CML• Photo engagement• Community projects• Social conversation• Reach wider audience• Live from Newsroom
• Storify• Hangout• New Hive• Pinterest• Social Wire• Video engagement• Engaging the staff• Brainstorming
![Page 4: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/4.jpg)
Throughout the day• Choose 1 or 2 things to try this week• Choose 1 or 2 things to try next week• Choose 1 or 2 things to dig in deeper
with us for brainstorming & hands-on training/demos in final session
• Write down follow-up questions• Slides and links on my blog
![Page 5: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/5.jpg)
What is engagement?
![Page 6: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/6.jpg)
Tools of engagement
![Page 7: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/7.jpg)
Ways of engaging• Community blogs• Seek community content (words, photos,
videos)• Curation, aggregation• Contests• Don’t forget the newspaper!• Face to face
![Page 8: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/8.jpg)
![Page 9: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/9.jpg)
![Page 10: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/10.jpg)
![Page 11: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/11.jpg)
Hosting Live Events Using ScribbleLive
Mandy Jenkins@mjenkins
March 26, 2013
![Page 12: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/12.jpg)
Why do it?
• Potential for huge engagement from readers• Connect readers with one another,
newsmakers and staff• Can make money from syndication and
sponsorships• Tell stories live
![Page 13: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/13.jpg)
DFM ScribbleLive Accounts
• “White label” accounts distributed by cluster• Embeddable chats for every site within the
cluster• The PA group shares a ScribbleLive account
based in York
![Page 14: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/14.jpg)
Types of Live Events
![Page 15: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/15.jpg)
Breaking News Coverage
![Page 16: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/16.jpg)
Planned Event Coverage
![Page 19: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/19.jpg)
Second Screen Experiences
![Page 20: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/20.jpg)
Live Event Options
• Auto-curated or staffed – or both• Allow readers to ask questions or comment• Participants contribute on site, mobile app or
via Twitter• Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
![Page 21: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/21.jpg)
More ScribbleLive Training
http://bit.ly/scribbletraining
• How-tos• Specialized topic sessions for sports, politics,
court reporting & more• Get ideas for monetization
![Page 23: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/23.jpg)
Growing your networkFinding new bloggers:• Google (blog search w/ community
names)• Check local blogs’ blogrolls• Check links of local tweeps• Help set up people with blogs
![Page 24: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/24.jpg)
Host some group blogs• Community clubs• Community religious organizations• Youth sports teams• Neighborhood groups• Music (marching bands, church choirs,
garage bands, youth recitals)• What else?
![Page 25: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/25.jpg)
Social media• Community orgs w/ FB pages• Community FB groups (if they’re open)• Community orgs, voices on Twitter• Community orgs w/ YouTube channels• Community orgs on Instagram, Flickr• Community Pinboards
![Page 26: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/26.jpg)
Photo engagement
Ivan LajaraMarch 26, 2013
![Page 27: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/27.jpg)
Why use photos on social media?
• Photos create more engagement and the more engaged your community is the more they’ll interact with you and see your posts
• To increase visibility• For crowdsourcing and curation of events
![Page 28: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/28.jpg)
What photos should I share?
• Good ones, obviously, but mostly photos that evoke an emotion or response.
• News photos of fires, missing persons, weather
• Lifestyle and whimsical photos
Emo llama is not happy about being
included in this slide
![Page 29: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/29.jpg)
What networks should I focus on?
According to a recent Pew study:
As of December 2012:15% of online adults say they use Pinterest 13% of online adults say they use Instagram 6% of online adults say they use Tumblr 67% of online adults say they use Facebook 16% of online adults say they use Twitter
![Page 30: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/30.jpg)
Engage differently on different networks
On Facebook, images that cause a response (a share or like) should be prioritized.
Experiment with text inside images.People like to share good news. People also like
to share bad news (did you go ‘OMG?’ Then, share it!)
![Page 31: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/31.jpg)
Engage differently on different networks
![Page 32: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/32.jpg)
Engage differently on different networks
On Twitter, add an image with some linksWatermark your images or make them small if
you are concerned about people taking them (but know that once it’s out, it’s out)
Live tweet images of events and feed them to a live coverage widget in your site, like ScribbleLive or Rebelmouse
![Page 33: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/33.jpg)
Engage differently on different networks
![Page 34: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/34.jpg)
Engage differently on different networks
On Pinterest, remember that the site favors vertical layouts.
Add descriptions and links indicating there’s more where image came from.
Remember that you can embed your images to your site.
![Page 35: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/35.jpg)
Engage differently on different networks
![Page 36: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/36.jpg)
Engage differently on different networks
On Instagram, add links to cutlines and push them on other social media, like Twitter or Tumblr (or feed a hashtag to a Rebelmouse embed on your site).
![Page 37: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/37.jpg)
Engage differently on different networks
On Tumblr or Google +, embrace the power of the gif
Example:
![Page 38: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/38.jpg)
Crowdsourcing and curation
• Use Olapic*, Geofeedia*, Storify or Rebelmouse to crowdsource and curate user-generated content.
• Push hard: Add widgets and promotion on your site, social media and print. People won’t just send you a photo because you sent a tweet.
* These are paid services. Evaluate your needs considering using them.
![Page 39: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/39.jpg)
Crowdsourcing and curation
![Page 40: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/40.jpg)
Crowdsourcing and curation
![Page 41: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/41.jpg)
Crowdsourcing and curation
![Page 42: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/42.jpg)
TIPS
• Before posting, ask yourself, ‘would I share this if it wasn’t for work?’
• Feed your website with your social media posts. Just because you are posting on social media doesn’t mean you can’t populate your site with your content.
• Prioritize social media networks that create more engagement. So, yeah, Facebook.
• Crowdsourcing won’t work if people feel like you are not doing your job. Add a bunch of your own and invite people to contribute more.
![Page 43: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/43.jpg)
Concerns
• Verification of crowdsourced images. Fakes.
• Copyright
![Page 44: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/44.jpg)
FURTHER READING:
• How to make a slideshow with Pinterest and Instagram images with Storify in under 2 minutes
http://storify.com/ivanlajara/how-to-make-a-slideshow-with-pinterest-or-instagraPew Internet: Social Networking (full detail) http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
![Page 45: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/45.jpg)
Contact me
• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• [email protected]
![Page 46: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/46.jpg)
Engaging Bloggersin Community Projects
![Page 47: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/47.jpg)
The Social Media Conversation
![Page 48: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/48.jpg)
Great for promotion, but also …• Great for reporting• Find story ideas• Crowdsource• Join & spur the conversation (reply,
retweet, ask questions)
![Page 49: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/49.jpg)
engagement
Photos engage better than updates
![Page 50: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/50.jpg)
engagement
![Page 51: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/51.jpg)
engagement
![Page 52: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/52.jpg)
engagement
Be conversational (not just promoting content)
![Page 53: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/53.jpg)
engagement
![Page 54: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/54.jpg)
engagement
![Page 55: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/55.jpg)
engagement
![Page 56: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/56.jpg)
![Page 57: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/57.jpg)
Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts
views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people
always calling attention to themselves?
![Page 58: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/58.jpg)
![Page 59: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/59.jpg)
Engagement tips:• Engage with comments • Post and/or share from personal pages
(selectively; don’t be a spammer)• Crowdsource on community pages (not
just yours)• No AP photos
![Page 60: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/60.jpg)
CT Twitter study:• Newsroom accounts mostly heads & links• @5thDistrictCT conversational (links to
competition, RTs, replies, great info)• @5thDistrictCT = 2x to 10x more referrals
per Twitter follower
![Page 61: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/61.jpg)
Tips for being conversational:• Monitor @ mentions & reply (answer
questions, thank for links, address critics)• Make link posts conversational• RT competition, community bloggers• Ask questions
![Page 62: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/62.jpg)
Monitor community conversation:• Save searches for key names, hashtags• Save location searches for breaking-news
terms (fire, emergency, siren)• Make lists (HootSuite, TweetDeck
columns) of key community users• Reply & RT
![Page 63: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/63.jpg)
Encourage staff to be conversational:• Be personable (can do that w/o stating
opinions)• More than just links• Listen to community; reply & RT• Livetweeting events
![Page 64: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/64.jpg)
What’s your social-media voice• All about me?• Join other conversations?• Appropriate to content (light, serious)?• Who would your social-media voice be
(think of a character)?
![Page 65: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/65.jpg)
Crowdsourcing tips• Say what you know, what you need to
know• Don’t ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
![Page 66: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/66.jpg)
Live From the Newsroom
![Page 67: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/67.jpg)
Live from the Newsroom
Keeping the debate going
![Page 68: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/68.jpg)
The Idea• Newsmakers, community get• to debate what’s going on out there• Host the show live from our Newsroom• Go on the road to meet people in their
element• Spark conversation between sides• Give reporters opportunity to be known for
more than a by-line.
![Page 69: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/69.jpg)
Equipment• MacBook Pro• Mackie 8-input Sound Board• Behringer Condenser Mic• XLR cables• Sony 1080i• Firewire• Ustream Pro account
![Page 70: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/70.jpg)
In the studioWe set up a makeshift studio with plenty of space so guests don’t feel cramped. We used soft colors on the walls. People usually show up about 15 minutes before we go on the air. Gives us time to just talk.
![Page 71: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/71.jpg)
Shown live, archived foreverWhile our live viewership may not rival 60 Minutes, we do get a lot of playbacks throughout the next day. Like we tell our guests, once it’s on the Internet it’s there forever.
![Page 72: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/72.jpg)
for journalism
Ivan LajaraMarch 26, 2013
![Page 73: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/73.jpg)
Why use New Hive?
• To add a visual touch to your stories and features
• To increase engagement• To highlight related content• To showcase a portfolio
![Page 74: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/74.jpg)
• To turn this
![Page 75: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/75.jpg)
… into this:
![Page 76: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/76.jpg)
What stories benefit?
• Music, art, personality, travel and news features
• Evergreen stories Maps• Stories with multimedia content
![Page 77: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/77.jpg)
What kinds of multimedia can I use?
• Photos, screengrabs, old front pages• Gifs• Video• Audio• Maps, including StreetView embeds• And anything you can imagine (you can even
draw on it)
![Page 78: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/78.jpg)
How do I work New Hive into my workflow?
• Plan ahead: Have copy, images and multimedia ready.
• Set goals and realistic expectations:– What do you want to accomplish?– How much time do you have to do that?
![Page 79: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/79.jpg)
TIPS
• Save often• Lay out your expression on paper as you would a page in
print.• At the beginning, keep it simple.• Use horizontal or vertical layouts if you want to tell a
story.• Use the embed tool and post on your site, but link to the
main expression for the full-screen experience.• Seriously, save often.• Have fun.
![Page 80: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/80.jpg)
And yes, this presentation was also made as a New Hive expression.
![Page 81: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/81.jpg)
FURTHER READING:
• New Hive in journalismhttp://newhive.com/ivanlajara/new-hive-in-journalism?q=%40ivanlajara
• How to ‘snowfall’ your stories with no coding and for free
http://dailyfreeman.blogspot.com/2013/03/how-to-snowfall-your-stories-with-no.html
![Page 82: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/82.jpg)
Contact me
• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• [email protected]
![Page 83: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/83.jpg)
Making the Most of Your Social Media Wire
A Social Media Tool from Digital First Media & CrowdyNews
![Page 84: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/84.jpg)
Customizable WidgetsCustomized Title
Topics
RSS feeds in news stories and blogs
All tweets from selected Twitter accounts or Keyword/# searches
Customizable button to full screen page
![Page 85: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/85.jpg)
SMW: Full Screen View
When new items come in, click to refresh
300x250 ad unit can be sold locally or nationallyScrollbars for each section
Tweets News Youtube/Flickr
![Page 86: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/86.jpg)
Promoting news.com/socialwire
We need to get readers to these pages, but they are buried.
What you can do: • When your site launches, write a blog post about it• Link to it from stories/section fronts• Tweet/FB links to it • Put a refer in the paper
![Page 87: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/87.jpg)
What We’ve Learned From JRC Metrics
• Article page widgets get the most interaction, as they are seen the most.
• They are typically followed by home page, section front and full-screen widgets (respectively).
• Users rarely click offsite from the widgets, preferring to browse the feed onsite.
![Page 88: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/88.jpg)
Post-Launch Ideas
• Set up custom topics to show updates for events or breaking news (NCAA, wildfires, etc.)
• Temporary or seasonal topics (holidays, summer tips, election, etc.)
• Set up custom widgets for stories and special event coverage
• Distribute widgets to network/blog partners
![Page 89: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/89.jpg)
Streams Looking Sparse?
Add in the social media and RSS feeds for:
• Popular pro and college sports teams in your area• Local, congressional and state politicians• Sports, state politics coverage from larger regional media• Local university programs and news• Local businesses• Entertainment, life coverage from large media and
personalities (@MarthaStewart)
![Page 90: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/90.jpg)
Help and Contact Info
Get the dashboard manual:
http://bit.ly/SMWguide
Mandy Jenkins Interactives Editor, Digital First Media (Thunderdome) m: 202.455.5469 | skype: mmjenkin | [email protected]
![Page 91: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/91.jpg)
Under the Hood
![Page 92: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/92.jpg)
Video engagement• Surveillance video• Seek submissions from community• Vine, Tout• Google Voice + still photos• Search YouTube, Vimeo• Hangout (live on YouTube)
![Page 93: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/93.jpg)
Video engagement• POV camera• Live webcam• Re-ask best question (quick edit)• Post raw video• Live coverage• Video from source, agency
![Page 94: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/94.jpg)
![Page 95: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/95.jpg)
![Page 96: Engagement Editors Workshop](https://reader034.vdocuments.mx/reader034/viewer/2022051815/5405e4e78d7f72a6768b4f7c/html5/thumbnails/96.jpg)
Engaging the Staffin Engagement