engagement at work
TRANSCRIPT
General Electric: Engagement at Work
-How General Electric Currently Connects With Us-
Think Big, Dream Big, Believe Big, and the Results Will Be Big
The Big Picture: Nothing Changes If Nothing Changes
Target Audience“Where ideas are incubated”
Targeting Through Social Media “A brand is no
longer what we tell the customer it is
it is what they tell each other it is.”
WebPage Modifications and
Adoptions● Industry SpecificNewsletters
● Q & A Section
Online Advertising
Is This Native Enough...Too Much?
Inbound Marketing & Mobile“Forget about getting in your customer's’ face when they’re not looking at you...
Focus on getting found where they are looking”
KPI and Budget“If You Can’t
Measure it, You Can’t Improve
it”
No! Half of Your Money Spent On Advertising Will Not Be Wasted
Engagement at Work