engagement advertising - ikoo.com

Engagement AdvertisingInfluence Beyond Boundaries

Engagement Advertising | Influence Beyond Boundaries

WhAt is EngAgEmEnt AdvErtising?

WE tAkE BrAnds ContEnt to A WholE nEW lEvEl of EngAgEmEnt.With the high impact of rich branded content on user engagement, ikoo offers a set of unconventional and highly optimized Engagement Ad solutions with full fledge features to generate measurable brand interaction with your target audience.

innovation & flexibility

reach & targeting

Activation & measurement

Engagement Ads provide innovative and dynamic canvas to creatively build various engagement experiences with a significant branding effect.

Expand your communications outreach and engage with millions of users through ikoo reach network and targeted channels.

User engagement is the key, we define the success matric by tracking and measuring user’s direct response and interactions with your branded content.


hoW doEs EngAgEmEnt AdvErtising Work?


Why EngAgEmEnt AdvErtising?

Boost Conversions

track Engagements

Rich branded content has a significant effect on audience engagement, users are 5 times more likely to interact with Engagement Ads than any other display Ad format.

ikoo Newest formats and features offer Advertisers different branding Ads with trackable & measurable engagement features (scroll, click, hover, and touch).


WhEn to go With EngAgEmEnt AdvErtising?

raise Awareness

grow sales

lead generation

retention & growth

Bring Enormous attention to ensure a strong level of brand awareness

Make more use of your product placement to maximize your sales

Engage effectively to generate qualified leads through rich branded content

Reinforce your brand positioning to grow customers loyalty.

WE CAn hElp you tAkE stEps to AChiEvE your goAls ikoo Engagement Ads come in different forms and features to meet all different marketing objectives


EngAgEmEnt AdvErtising - dAtA rEports

Campaign report

game interactions report

video interactions report

Content interactions report

ikoo Engagement Ad reports quantify audience engagements and interactions with your rich branded content.

Whether you are running videos, games or any other interactive content, our reporting tools will provide you with detailed reports about audience interaction with your content.

Billboard - iab rising starsThe Billboard Ad offers advertisers with a a full page-width canvas to creatively interact and engage with audience. The Ad unit expands vertically through a (user-initiated) button to (970x250) along the page.


EngAgEmEnt AdvErtising formAts

filmstrip - iab rising stars



The filmstrip provide advertisers with an enhanced creative story telling capabilities withinb a single Ad. The Ad consist of a 300x3000 Filmstrp with five different segments served through a 300x600 Ad Unit.

portrait - iab rising stars



The Portrait Ad unit Displays multiple engaging rich brand content through a series of three vertical segments placed within a 300x1050 Ad Unit. The Ad unit is devided into one primary Seg (270x460) that expands to (613x460) and two secondery segments (270x202) that expands to (460x202).

pushdown AdThe Pushdown Ad offers advertisers with a dynamic and creative canvas for further engagement activations. The Ad preserves a user-friendly teaser unit at the top of the browser window with an initial (970x70) size which expands vertical pushing the page content down through a (user-initiation) button to (970x415).



lightboxThe Lightbox Ad draws enormous attention by making your rich branding content stands out with a wide canvas placed at the center of the browser window. The Ad runs through initial standard Ad Units and expands to take over most of the screen while making the rest dimmed out.



Corner AdThe Corner Ad offers dynamic space and variety of features for advertisers to engage with their audience through its preserved and user friendly box placed at the top corner of the browser window. The Ad begins with an initial (150x150) box which expands horizontally through a user-initiation button to (980x550) canvas along the page content.



CatfishThe Catfish Ad provides high impact engaging canvas through its preserved & user friendly bar placed at the bottom of the browser window. The Ad begins with a (980x60) fixed banner which expands vertically through a (user-initiated) button to (980x550) canvas taking over the content of the page.



Expandable Ad unitsExpandable Ads offer additional space for advertisers to creatively interact and engage with their target audience. These Ad units support a wide range of rich media content and fit on most standard Ad placements.




thE BriEf

thE solution

thE rEsults

Lipton aims to drive excitement around Dipping Tea bags as part of its conversion strategy; the objective was to achieve higher involvement.

Bring attention and engage with audience through an exciting interactive game activated on a fully themed push down Ad unit.

8,000,000 Impr. Delivered

32% Engagement Ratio

535%CTR Increase

0.89% Click Through Ratio

CAsE study - lipton dip&Win


thE BriEf

thE solution

thE rEsults

VIVA Wants to increase its market share in postpaid lines through offering high value awards to new subscribers.

Activate Engagement Ad campaign to create a buzz on the new awards and incentives through different digital channels targeting audiences in Kuwait.

330,000 Impr. Delivered

2.66% Engagement Ratio

139%CTR Increase

2.68% Click Through Ratio

CAsE study - viva postpaid

engagement advertising - ikoo.com

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