engaged: deliver more qualified leads through your website
Post on 12-Sep-2014
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DESCRIPTION
Digital Dealer 11 presentation entitled: Engaged presented by Todd Smith CEO of ActivEngage. Learn powerful techniques to increase conversion on your website.TRANSCRIPT
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Engaged :)
Delivering More Qualified Leads through your Web Site
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Text Number32665 (FBOOK)
MessageLike activengage
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My Story…
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#Fail200 Monthly Leads
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2% 1%2%
0%
95%
Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted
Website Lead Breakdown 2006
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One Year Later…
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#Win1680 Monthly Leads
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6% 2%4%
2%
86%
Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted
Website Lead Breakdown 2007
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+9%Conversion
Rate
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300%Site Traffic
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What is holding you
back?
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Start Testing
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Split Testing
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Real World Example
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Original Campaign
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Treatment #1
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Treatment #2
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PRECOMMER
CE
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Content Marketing
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c
Content Marketing
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c
Content Marketing
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c
Content Marketing
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c
Content Marketing
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2011 Chevrolet Tahoe Boston
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Flickr
Blog
YouTube
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X
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X
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X
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Live Chat
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Personalized Invitations
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Rich Media Consumer Experience
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Video Meet & Greet
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Up to 3% Website Visitors Engage in a Chat
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Response Time
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Full Name
Email Address Phone Number
72%81%
or
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Visitor Data
Engagement Data
Conversion Data
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Visitor Data
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Unique Visitors
Total Visitors
Time On Website
Pages Per Visit
Click Path
Exit PagesEntrance Pages
Bounce Rate
Depth Of Visit
Keywords
Referring URLs
10
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Engagement Data
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Customer Engagement is about creating, stimulating or influencing shopper behavior
Intuitive Click Paths
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Leaving Tells A Story
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5Critical ContentMultivarient TestsVisit Length/Page
RecencyDirect Visits
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Conversion Data
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Conversion Rate =
Number of Goal Achievement Visits
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Geographic Target
Conversion TypeDepth of Visit
Conversion Pages 5CRO
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THIS PRESENTATION IS AVAILABLE ONLINE
WWW.SLIDESHARE.NET/ACTIVENGAGE
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Todd L Smith
Chief Executive Officer
ActivEngage
800-441-7779
Twitter.com/activengage