engage2014 east-the-future-of-employee-communications-keith-kitani-final
TRANSCRIPT
Mobile
of US adults have a smartphone; 38% have a tablet 62%
Connected
people have access to the Internet 3B
2014
Connected
Video
hours of video watched per month 6 Billion
Social
of all internet users are now ac6ve in social media 72%
2014
Connected
Content
2014
0
10
20
30
40
50
60
2005 2010 2015 2020
Rise of Millennials in the Workforce
Tradi6onal Baby Boomers Gen X Millennials Gen 2020
Connected
Content
Workforce
Customers
Awareness
AWrac6on
Acquisi6on
Engagement Development
Advocacy
Renew
We invest huge amounts in every step of the customer lifecycle
Losing a quality employee is much more costly than losing a customer
Consider the costs:
Exit Costs Recrui6ng Interviewing
Hiring Orienta6on/Training Reduced Morale
Lost Produc6vity Customer
Dissa6sfac6on Reduced/Lost Business
Administra6ve Costs Lost Exper6se Etc.
Losing a quality employee is much more costly than losing a customer
Consider the costs:
1-‐2 YEARS of pay and benefits
per employee turnover
Plus: External factors for customers, other employees, and
business operaCon
% Millennial turnover (Mul6ple Genera6ons @ Work survey)
% Leadership Gaps (Bersin by DeloiWe, 2013)
% Skill Gaps (Manpower, 2013)
Maintaining a Produc6ve Workforce is Hard
92 54 60
Changing business pracFces coupled with future trends drive the need for
HR leaders to become marketers