Engage your fans on your Facebook Page

Business success on Facebook

•  Build

•  Connect

•  Engage

•  Influence

INFLUENCE

ENGAGE

CONNECT

BUILD

Connect with customers & new fans using multiple well-targeted Ads

Post quality content and promote your posts to engage your fans

Promote the social activity on your Page to influence the friends of fans

Everything starts with your Facebook Page

Pages allow your business to engage and build relationships with fans

Page posts and feedback

Fans Friends of Fans

Conversations among friends

Engage your fans using your Facebook Page

1.  Build out your Page

2.  Post quality content regularly

3.  Highlight your most important posts

4.  Reach more fans by sponsoring your page posts

5.  Review your Page Insights

1. Build your Facebook Page

Go to facebook.com/page

Complete your business information

Add a profile and cover photo

Invite fans to like your Page

Promote your Page URL in all marketing materials

2. Post quality content regularly

Create a conversational calendar

Post at least 1-2 times per week

Encourage fan participation with questions, videos & photos

Feature your fans and recognize their interactions

Respond to customer feedback and messages in a timely manner

3. Highlight most important posts

Pin important posts to top of Page

Star and Hide posts

Add milestones to tell your company’s story

4. Reach more fans by sponsoring your Page posts

1

Your story on the right- hand side

2 Anything you post

can become a story 1

Check Page Insights regularly

Key Takeaways:

Build out your Page

Post quality content regularly

Highlight your most important posts

Reach more fans by sponsoring your page posts

Review your Page Insights

Thank you