Engage with insightsDiscover and share conversation-worthy updates to create and grow relationships

Social Selling Index

Reps that exceed quota get 74% more engagement on their posts than those that don’t exceed quota

+74%

Why is it important to engage with insights?

Nearly 64% of B2B buyers report that they

appreciate hearing from a salesperson who provides knowledge or insight about

their business

%+39%+64

%

You are 70% more likely to get an appointment or an unexpected sale if you are a member in LinkedIn

Groups

+70%

Post relevant content that can help you become a trusted source of insights and engage with insights from others.

Share relevant resources to strengthen personal connections

EXPERT TIP

Identify information for prospects that shows you care about their success and tag them when you share

Engage with insights

Leverage industry data and news on LinkedIn to stay up to date.

Stay in the know with timely content

EXPERT TIP

Find timely articles to share on LinkedIn Pulse and get real-time insights on your saved leads and accounts with Sales Navigator

Engage with insights

Leave thoughtful, constructive comments on content your prospects share or join LinkedIn Groups.

Engage in discussion where your connections are

EXPERT TIP

Participating in common groups can reinforce shared interests and goals

Engage with insights

Always customize messages using relevant information you have learned about the person on LinkedIn.

Use relevant information when reaching out

EXPERT TIP

Use response rates as a way to gauge success of InMail or connection requests

Engage with insights