engage prague 2017 - paula mccrory
TRANSCRIPT
40% of new sign-ups are Male & 60% are Female
Millennials use Pinterest as much as Instagram
Median age of a Pinterest user is 40 though the majority of active pinners are under 40
87% of Pinners have purchased a product because of Pinterest
72% of Pinners use Pinterest to decide what to buy offline
80% of users access Pinterest through their mobile devices
2/3rds of pins represent Brands & Products
Branded as ‘The World’s Catalog of Ideas,’ Pinterest has evolved.
It is a powerful and effective e-commerce platform, integrating a visual search engine that can identify and return identical photos or portions
for users.