engage prague 2017 - john saydam, stc
TRANSCRIPT
MILLENIALSIm
patie
nt
Te
ch
no
log
y
Know everything
Social Liberals
Generation ME
Connecte
d
Educated
Social Media Usage Stats
• 41% of millenials still use Facebook everyday
• 25% of millennials ages 25-34 are on Instagram every
day
• 34% of younger millennials 18-24 are using the
platform daily
• 30% of millennials 18-24 are on Snapchat every day
• 19% of older millennials ages 25-34 are on Snapchat
every day
Millennials aren’t interested in the hard sell.
They crave content that has an inherent purpose, other than being a vehicle for the
product itself.
Whatever the format of the your content, it must be able to entertain or inform Or in an
ideal world, both.
•Use authentic content to empower them•Be in their space. Leverage their love affair with disappearing media
•Sell the experience first as much as the product it self
•Capture a specific mood and use it in your content marketing
•Seek outside opinions before any major marketing pushes
•Millennials aren’t interested in the hard sell•Don’t make any decisions in a vacuum