engage dino - enabling engagement experience

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Create engaging experience Visit engagedino.com

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Post on 25-May-2015

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Engage Dino is all about user engagement. At Enagagedino we enable brands/agencies to create engagement experiences.

TRANSCRIPT

Page 1: Engage dino - Enabling engagement experience

Create engaging experience

Visit engagedino.com

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Scenario 1 – Normal page

Ad clicked

Clicks on action button

User converted

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Scenario 2 – Experience page

Ad clicked

Starts interacting on the experience page

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Scenario 2 – Experience page (contd..)

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Scenario 2 – Experience page (contd..)

With each interaction a strong

message is delivered

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Scenario 2 – Experience page (contd..)

Curious user can explore the product

further in the embedded page

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Scenario 2 – Experience page (contd..)

Key features are highlighted to help

user make a decision

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Scenario 2 – Experience page (contd..)

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Scenario 2 – Experience page (contd..)

Engaged user is taken further

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What just happened

Normal page Experience pageNormal page provided information necessary to buy the product, it expected buyer to make a decision based on the logic

Experience page enabled the emotional connect between the buyer and the product before he/she made the purchase decision without compromising on the technical information.

• Expects users to read and convince themselves before buying

• Tracks only number of clicks on the “Buy” button

Creates a story and an engaging experience Connects emotionally with the buyer Enables interaction Increases mindshare Quantitatively measure the engagement Better customer insight Embed it in your website, Facebook tab, or

EngageDino microsite

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What we do

We provide tools to create experience page.

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What is different about us

• A user undergoes four stages while interacting with an advertisement:

• We use game elements to convert user’s attention to a desired action• By making it fun and interactive we reduce dropouts at every step

Attention Interaction Desire Action

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How we do it

• Our tool provides interactive elements for the experience page

• User behaviour data is continuously captured to help measure and analyse ROI better

• Drag and drop from the palette to customize the page in minutes

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How it works

Create Publish Test and optimize

Create the experience page using interactive elements

from our tool.

Save and publish on your site or save it on engagedino or embed it in FB tab/any site.

Test and optimize the page for maximum results.

Works seamlessly across devices

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Interactive elements (1/3)

Q&A

Q&A with embedded hint URL

Image drag and drop

Image search

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Interactive elements (2/3)

Youtube

Soundcloud

Image drag and drop

Webcam upload

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Interactive elements (3/3)

HTML5 games

Social

Facebook comment

… and many more

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Landing page demo

Banner/Text ad/ Twitter/ FB

Interactive experience page

Key message

Lead generationConversion

Visit engagedino.com

for live demo

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Success story – Bhumi

1579 users reached the experience page

83% reached the key element (49% of them answered correctly)

98 seconds were spent on an average by the user

66% completed the experience

22% clicked on the external link after the experience (40% of them filled up the form)

6% commented about it on Facebook inside the experience page

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Success story – Aircel

2564 users reached the experience page

76% reached the key element (60% of them answered correctly)

88 seconds were spent on an average by the user

71% completed the experience

4 campaigns were run for Aircel – Aircel benefits, Pocket Internet, 3G mornings, Little extra

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Team

Snehal Nimje (Co-Founder)• IIT Bombay Alumnus• Co-Founder of Hellointern.com• Won awards at many national level entrepreneur competitions and international entrepreneurial conferences.• Expert in developing mobile based solutions• Co founder Campustable.com

Paras Jain (Co-Founder)• IIT Bombay Alumnus• Worked as a Management Consultant for 2 years • Active in Entrepreneurship Cell , IIT Bombay. • Conceptualized and executed Asia’s Biggest Business plan Competition Eureka!, also initiated Investor Pitching. • Advised MNC’s for designing their market expansion strategies in India• Co founder campustable.com

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Thank youParas Jain ( Co-founder) Snehal Nimje (Co-founder)

[email protected] [email protected]

+919535135432 +918867466223