engage customers with social media
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ENGAGE CUSTOMERS WITH SOCIAL MEDIA. Josh Chiles – CEO Engaged!. Today’s Engaging Agenda. Who is Josh Chiles Start Engaging on Facebook – Statuses Start Engaging on Facebook – Photos Increase ”Likes” – Facebook Advertising Increase “Likes” – Facebook Landing Pages - PowerPoint PPT PresentationTRANSCRIPT
ENGAGE CUSTOMERSWITH SOCIAL MEDIA
Josh Chiles – CEO Engaged!
Today’s Engaging Agenda
• Who is Josh Chiles
• Start Engaging on Facebook – Statuses
• Start Engaging on Facebook – Photos
• Increase ”Likes” – Facebook Advertising
• Increase “Likes” – Facebook Landing Pages
• Creating Content for YouTube
• Start Engaging on Twitter
• Start Engaging on Your Blog
• Start Engaging with QR Codes
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Who Is Josh Chiles
• Passionate about Social Media
• Started using social media while working at
Prince William Marina
• Founded Engaged! to help businesses
• Writes blog posts for Boating Industry
• Teaches social media classes for the National
Marine Manufactures Association
• Has just created the most powerful social media
management dashboard for business at
StartEngaging.com
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookby Posting Status Updates
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookby Posting Status Updates
• Don’t automate Twitter updates to your
Facebook page. They are different platforms, so
treat them differently.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookby Posting Status Updates
• Don’t automate Twitter updates to your Facebook
page. They are different platforms, so treat them
differently.
• Reply to users’ comments and ”likes” on your
statuses. The more engagement, the more likely
your post will make it to your community members’
News Feed. (EdgeRank)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookby Posting Status Updates
• Don’t automate Twitter updates to your Facebook
page. They are different platforms, so treat them
differently.
• Reply to users’ comments and ”likes” on your
statuses. The more engagement, the more likely
your post will make it to your community members’
News Feed. (EdgeRank)
• Ask a hypothetical question. (Example: ”A family that
rides together, ___ together.”)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookby Posting Status Updates
• Don’t automate Twitter updates to your Facebook
page. They are different platforms, so treat them
differently.
• Reply to users’ comments and ”likes” on your
statuses. The more engagement, the more likely
your post will make it to your community members’
News Feed. (EdgeRank)
• Ask a hypothetical question. (Example: ”A family that
boats together, ___ together.”)
• Share information about your company: news
coverage, job openings, promotions, and
milestones.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.Engage
CustomersWith Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or expo.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or expo.
• Post pictures from a conference. Go ahead,
you’re at one now! (ProfitX)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or expo.
• Post pictures from a conference. (ProfitX)
• Post pictures of your inventory. Use the captions
for descriptions.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or expo.
• Post pictures from a conference. (ProfitX)
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Facebookwith Photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
The most targeted form of advertising
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
• Connect with over 750 million potential
customers or keep it super local
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
• Ads use both text and image
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
• Ads use both text and image
• Promote your Facebook Page, website or event
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
• Ads use both text and image
• Promote your Facebook Page, website or event
• Set a daily budget you’re comfortable with
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
• Ads use both text and image
• Promote your Facebook Page, website or event
• Set a daily budget you’re comfortable with
• Test different ads to see which works best
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
• Ads use both text and image
• Promote your Facebook Page, website or event
• Set a daily budget you’re comfortable with
• Test different ads to see which works best
• Choose to pay only when people click (CPC) or
see your ad (CPM)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Facebook Advertising
What is the most important part of your Facebook ad?
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Your Landing Page!
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Landing Pages
• Don’t let your first time visitors land on your wall.
Welcome them & ask for a ”like”
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Landing Pages
• Don’t let your first time visitors land on your wall.
Welcome them & ask for a ”like”
• Use a reveal tab (Must ”Like” your page before
gaining access) Only on one page though
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Increase Facebook “Likes”Landing Pages
• Don’t let your first time visitors land on your wall.
Welcome them & ask for a ”like”
• Use a reveal tab (Must ”Like” your page before
gaining access) Only on one page though
• Different landing tab ideas…
– Welcome
– Sweepstakes / Contest
– Shopping Cart
– Deals / Exclusive Offers
– Photo Showcase
– Document Download (maintenance form)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Creating Content for YouTube
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow with photos
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow
• Content ideas…
– New, used and brokerage inventory walk around and
features
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow
• Content ideas…
– New, used and brokerage inventory walk around and
features
– Events and Expos (set-up, during and after)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow
• Content ideas…
– New, used and brokerage inventory walk around and
features
– Events and Expos (set-up, during and after)
– How-to’s(safety gear, changing your oil)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow
• Content ideas…
– New, used and brokerage inventory walk around and
features
– Events and Expos (set-up, during and after)
– How-to’s(safety gear, changing your oil, etc.)
– Using pulp culture, create a spoof (Many have used
the highly popular Super Bowl ad “The Force” with mini
Darth Vader to create a spoof for many different
industries)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
• Building Brand Awareness
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
• Building Brand Awareness
• Reach out and engage with your target
audience.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
• Building Brand Awareness
• Reach out and engage with your target
audience.
• Online Reputation Management
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
• Building Brand Awareness
• Reach out and engage with your target
audience.
• Online Reputation Management
• Promote your blog, newsletter and events.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
• Building Brand Awareness
• Reach out and engage with your target
audience.
• Online Reputation Management
• Promote your blog, newsletter and events.
• Gaining Valuable Feedback
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
• Building Brand Awareness
• Reach out and engage with your target
audience.
• Online Reputation Management
• Promote your blog, newsletter and events.
• Gaining Valuable Feedback
• SEO Boost - driving traffic to your website
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the
same conversation.
• Building Brand Awareness
• Reach out and engage with your target
audience.
• Online Reputation Management
• Promote your blog, newsletter and events.
• Gaining Valuable Feedback
• SEO Boost - driving traffic to your website
• Real time information
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
• Share, share, and share some more. People
like to have their content shared. But make sure
it’s relevant.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
• Share, share, and share some more. People
like to have their content shared. But make sure
it’s relevant.
• Share your newsletters, blog posts videos and
pictures.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
• Share, share, and share some more. People
like to have their content shared. But make sure
it’s relevant.
• Share your newsletters, blog posts videos and
pictures.
• Monitor for mentions, retweets and hashtags
(#ProfitX)
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
• Share, share, and share some more. People
like to have their content shared. But make sure
it’s relevant.
• Share your newsletters, blog posts videos and
pictures.
• Monitor for mentions, retweets and hashtags
(#ProfitX)
• Live Tweet from events using a hashtag
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
• Share, share, and share some more. People
like to have their content shared. But make sure
it’s relevant.
• Share your newsletters, blog posts videos and
pictures.
• Monitor for mentions, retweets and hashtags
(#ProfitX)
• Live Tweet from events using a hashtag
• Use keyword searches and Twitter lists to find
great content.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Blogging
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Blogging
• Nearly every customer who walks into your
business has already seen your social media
profiles and website.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Blogging
• Nearly every customer who walks into your
business has already seen your social media
profiles and website.
• Blogging helps generate organic (free) search
results.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Blogging
• Nearly every customer who walks into your
business has already seen your social media
profiles and website.
• Blogging helps generate organic (free) search
results.
• Blogging helps attract inbound links back to
your website which increases your Search
Engine Optimization (SEO).
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Blogging
• Nearly every customer who walks into your
business has already seen your social media
profiles and website.
• Blogging helps generate organic (free) search
results.
• Blogging helps attract inbound links back to
your website which increases your Search
Engine Optimization (SEO).
• Blogging positions yourself as the local industry
leader and builds credibility.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on your Blog
• Use Tumblr or Wordpress as your blogging
platform (free to set-up).
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on your Blog
• Use Tumblr or Wordpress as your blogging
platform (free to set-up).
• Make sure your blog matches the theme of your
website (branded).
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on your Blog
• Use Tumblr or Wordpress as your blogging
platform (free to set-up).
• Make sure your blog matches the theme of your
website (branded).
• Creating content?? – what are the 5 most
popular questions your customers ask? Now
you have your first 5 blog posts.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on your Blog
• Use Tumblr or Wordpress as your blogging
platform (free to set-up).
• Make sure your blog matches the theme of your
website (branded).
• Creating content?? – what are the 5 most
popular questions your customers ask? Now
you have your first 5 blog posts.
• Create tags for each blog post. Tags are topics
from your post (ex. Bike brand, dealership
name, city, Sport Bike) Tags help people
discover your content.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engaging on your Blog
• Use Tumblr or Wordpress as your blogging
platform (free to set-up).
• Make sure your blog matches the theme of your
website (branded).
• Creating content?? – what are the 5 most
popular questions your customers ask? Now
you have your first 5 blog posts.
• Create tags for each blog post. Tags are topics
from your post (ex. Boat brand, dealership
name, city, wakeboarding) Tags help people
discover your content.
• Monitor for comments and interact.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
QR Codes
3 Important Tips Our Website
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
• QR Codes are easily shared from mobile phone
to mobile phone and build community.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
• QR Codes are easily shared from mobile phone
to mobile phone and build community.
• QR Codes bridge the gap between offline and
online media.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
• QR Codes are easily shared from mobile phone
to mobile phone and build community.
• QR Codes bridge the gap between offline and
online media.
• QR Codes provide a clear call to action.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
• QR Codes are easily shared from mobile phone
to mobile phone and build community.
• QR Codes bridge the gap between offline and
online media.
• QR Codes provide a clear call to action.
• QR Codes contribute to your SEO.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
• QR Codes are easily shared from mobile phone
to mobile phone and build community.
• QR Codes bridge the gap between offline and
online media.
• QR Codes provide a clear call to action.
• QR Codes contribute to your SEO.
• QR Codes allow you to measure offline
performance.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engagingwith QR Codes
• Create QR Codes to link to inventory on your
website. Place this on stock cards.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engagingwith QR Codes
• Create QR Codes to link to inventory on your
website. Place this on stock cards.
• Create QR Codes to link to the manufactures
YouTube video of new inventory.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engagingwith QR Codes
• Create QR Codes to link to inventory on your
website. Place this on stock cards.
• Create QR Codes to link to the manufactures
YouTube video of new inventory.
• Create QR Codes to link to your social media
profiles. Add to business cards and fliers.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Start Engagingwith QR Codes
• Create QR Codes to link to inventory on your
website. Place this on stock cards.
• Create QR Codes to link to the manufactures
YouTube video of new inventory.
• Create QR Codes to link to your social media
profiles. Add to business cards and fliers.
• Create QR Codes to link to how-to videos on
YouTube. Add a QR Code near the ignition so
when a customer scans it, it links to your
YouTube video guide about maintenance.
Engage Customers
With Social Media
Josh ChilesCEO Engaged!
StartEngaging.com
Thank you ;)
• If you have any questions, please feel free to
contact me.
• Email: [email protected]
• Twitter: Twitter.com/StartEngaging
• Facebook: Facebook.com/StartEngaging
• Phone: 571-357-3121
• Website: StartEngaging.com
Everyone receives a Risk-Free 14 Trialof our social media management dashboard.http://Dashboard.StartEngaging.com/Signup