Branded Video 3 Key Learnings

The GO-JEK Social StoryOne Video At A TimePiotr Jakubowski - CMO

3

5

Understand The Context

What is the context of your story?What is important to our consumers? Why are they online? What are they doing? What can earn them social currency, today?Why should they care? Why should they share?

Relevance To The Platform

Relevance to platform

Craft Driving The Story Home

Crafting The Story Be true to what your brand stands forThink with the heart Details. Details. Details

Image

ContextRelevanceCraft

Thank You@piotrj