engage bali 2016: nina spannari, canon
TRANSCRIPT
INSPIRE, ENABLE, CELEBRATE: Since we have been together…
Source: Canon Australia Instagram account
“My love for you has never ceased from the first moment I picked up , however I know I have not always given you the attention you deserve - life,
work, family sometimes get in the way.”
@deon _mackay_ photography
“My love for you has never ceased from the first moment I picked up a camera, however I know I have not always given you the attention you deserve - life,
work, family sometimes get in the way.”
@deon _mackay_ photography
Source: 'Dys-connected': cell phones are overriding creativity, according to UBC author, by Jon Hernandez
"But the problem is they're interfering — they're overriding the social, they're overriding the creativity. If you don't have boredom, if you don't have blank spaces, then you don't have creativity — ideas don't spark.”Neurotherapist Dr. Mary Swingle
It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness.
It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness.Marina McDonald
“”
Marina McDonald
Shift.
POST PURCHASE
PRE PURCHASE
MAS
S RE
ACH
ENGA
GEM
ENT
/ RE
LATI
ON
SHIP
S
Shift.“Marketing is no longer about the
stuff you make but the stories you tell”
SETH GODIN
Shift.
EnableA brand that has enabled me
to bring my ideas to life
InspireA brand that has helped me to
surprise myself
CelebrateA brand that has celebrated
what I’ve achieved
CURATE
1.5k UGC (featured)
430k
Please keep pushing the limits, and telling stories that make others want to follow your lead.Jason McLean, Director, Canon Consumer Imaging
“”
Great idea @canonaustralia you guys rock! Would love to see that book land on my coffee table and be able to see all these awesome artist's photos printed! @fpecheur
“”
@rev16
• Doubled our Insta following in 12 months
• Add around 8K followers per month.• 9K av interactions every day on Insta
alone & • 20k earned mentions each month (double
YOY)• 1K av views every hour (5.5M views this
year) on YT
Source: Socialbakers @thurstonphoto
CREATE
CREATE
THE CHALLENGE // Learning tech skills is easy… Being creative isn’t.
OUR APPROACH // A series of experiments designed to shift creative thinking behind the lens
SEE IT LIKE NEVER BEFORE //
WATCH: https://youtu.be/F-TyPfYMDK8
“My love for you has never ceased from the first moment I picked up a
camera, however I know I have not always given you the attention you
deserve - life, work, family sometimes get in the way.”
#CanonChallenge
10 of 15 Canon’s top posts by interactionsSource: Canon AU FB socialbakers analysis Jan 2015-Aug 2016.
2. SHOWCASE 3. FEATURE1. SET
People are taking more photos than ever, thanks to smartphones and social media…how do we connect with this new wave of content creators and be part of modern creative culture?
> Play Take the Leap video – http://bit.ly/2dECc4q
#TAKETHELEAP
Tumblr HubOutdoor -Mass Awareness Digital partnerships + Social
Reach and Engagement
Remarketing ads
Website- Engagement and Celebrate
S C A L E
L E A P M E ET7 #LEAPmeets
5 influencers – 421k audience4 locations
> Play LEAPMEET video – http://bit.ly/2faRmyD
@jarradseng with video produced by Natalie Hind and shared with her permission.
‘Dab’ with Jarrad Seng and Amelie@Steven Ito
Jarrad Seng, Perth,183k followers
@Milesnoel - Participated in @jarradseng's leap meet up photography excursion yesterday. We were given themes to explore on the MANY rooftop and basement. Felt like being back at design school! “ ”
@Jarradseng
You have pushed me to achieve and become more involved in experiences. You
have opened my eyes to the sights and experiences open to me. Since we have been together I have
viewed my world in an entirely new way.
“”
@wandering_mischief
1. Spend time understanding your audience and what matters to them
2. Figure out how you can be useful to them
3. ROL not ROI4. Be bold – it might
just go viral
Since we have been together …“
Credits
In order of appearance:• @deon _mackay_ photography• Marina McDonald• @__abbiehunt• @chip_shots• @rev16 • @thurstonphoto• Di Lymbury• Alex Spurway• @Steven Ito• @jarradseng with video produced by Natalie Hind and
shared with her permission.• @kh.designs• @wandering_mischief• @theinkedshooter
Other sources:• Article and image sourced: 'Dys-connected': cell phones
are overriding creativity, according to UBC author, by Jon Hernandez
• ‘Flip the Funnel’ model (Joseph Jaffe)
All images have been sourced from Canon Australia’s Instagram channel unless otherwise specified. Be sure to follow these amazing talents – and follow us too @CanonAustralia or tag us at #CanonAustralia.
Thanks.