eng103.ass.tranminhngoc

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SUBJECT CODE: ENG103

STUDENT NO: 09071352

STUDENT NAME: TRAN MINH NGOC

PROGRAMME: Science - Management

INTAKE:

Subject Name: English for academic purposes

Assignment Number: 1

Due date of assignment: 17th Feb Submission date: 17th Feb

DECLARATION: I declare that

No part of this assignment has been copied from any other persons work exceptwhere due acknowledgement is made in the text, and

No part of this assignment has been written for me by any other person exceptwhere such collaboration has been authorized by the lecturer concerned.

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N.B.

The examiner has, and may exercise the right not to mark this assignment if the abovedeclaration has not been signed.

If the above declaration is found to be false, no mark will be awarded for this assignment.

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Topic: The role and influence of mass media

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I. Introduction

Today, society develops more quickly than ever, so mass media becomes more important,

it proves its role as an undisputed part of life. Almost all of people use mass media to update

information, to research, or for learning and recreations, etc. Yourdictionary.com concluded

that: Mass media is the means of communication that reach and influence large number of

people, especially newspapers, popular magazines, radio and television. As being known,

mass media including television, radio, newspapers, magazines and Internet has numerous

kinds of role. I am going to be showing four important functions of mass media, which are to

provide information, entertainment, and lastly is to shape the peoples belief, opinion or even

behavior.

II. Discussion

Firstly, mass media helps you up-to-date the fastest information. Mass media can give

many kinds of information such as domestic, foreign news or warning news. For example,

mass media transmits the warning news namely weather forecast as fast as possible to form

peoples awareness and preventive methods. In addition, the viewers can catch wide range of

information regarding economic, political news of either domestic or foreign ones. In

contrast, many people point out that some means of mass media give them the incorrect

information or just not the core of the problems that they concern. For example, they might

feel they cannot believe the news coming from unreliable sources such as Internet or many

tabloids. Even though, some other means of mass media provide people exact information

that has been edited are televisions programs, well-known newspapers, or radio Because

mass media gives information, therefore, people feel connected with the world. For instance,

in 2010, the Haiti earthquake was a catastrophic. According to Wikipedia, As estimated,

three million people were affected by the quake. The Haitian government reported that anestimated 316,000 people had died, 300,000 had been injured and 1,000,000 made

homeless. Now, all means of mass media were helping the viewers in the world to know

about difficult situation of Haitian. Through mass media, the Haitian received such of

sympathies and supports such as money, foods or even clothes. It indicates that mass media

is the bridge connecting people around the World. However, people should also be aware

that the number of tabloid articles on Internet increases dramatically, but they could be

incorrect information. These articles typically have sensationalist headlines to call for

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peoples curiousness. It will be a waste of time if you do not know which the best sources of

information to choose are.

Secondly, the most popular function of mass media is to entertain. On one hand, the use of

mass media is inevitably demanded since the development of technology has produced the

activities that outweighed others. Take example of people who go to work eight hours a day,

after coming home they usually like watching TV programs such as film, music programs at

night with their family rather than going out. Watching TV programs and chatting with

friends on internet are also common hobbies of the youth nowadays. Consequently, mass

media is regarded as to help people relax and reduce stress; hence, their work and study will

be processed more effectively afterwards. On the other hand, mass media does not only have

positive influences but also produces negative ones. Overusing mass media may negatively

affect peoples work or study. Recently, entertaining programs are created in very fascinating

and compelling ways with more visual effect and slice-of-life effect. This leads to the

emergence of television addict and internet addict appearing clearly in teenagers, who are

vulnerable and easily influenced. They find hard to control time spending on these program

as well as being appealed too much to stop, which results in less time spent on their study

and housework. Even more surprisingly, the survey in 2009 filling by 2029 adult ofHarris

Interactive claims that adult Internet users are now spending an average of 13 hours a weekonline also proves how much mass media dominates peoples life (Robin Wauters, Dec 23,

2009).

The last important function of mass media is shaping peoples belief, opinion and

behavior. Many people, especially parents commented overusing mass media will have

negative influences to young people, especially teenagers conception. As mentioned above,

teenagers are easier to be influenced and they now spend more time on using mass media.

Base on that, advertising and shows takes advantage of receiving taste and recent trend of the

youth in order to appeal them. They want to buy anything what they see on TV, internet,

magazines or some teenagers use computer to play game all day. However, there are many

programs give to young people positive. I am going to give you some example. I was

watching a variety show on KBS WORLD; the shows name is Invincible Youth. The variety

show that seven girls from seven K-POP idol girl groups. They are young people, averagely,

their age are from eighteen years old to thirty years old. They are very beautiful and talented.

Every day they have to go to school and must finish dense schedule. They joined the programand lived in a villages named Yoochiri. They started to do farming such as crops, raising

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cattle and growing rice They spent almost of time to help the people who live in village

especially old people. They are very happy and friendly when they help the people and

working. They can make the farm products by themselves to earn money to help poor people.

After watching this program, many young people realize that they need to have more

responsibility with themselves, with their family, their country. Their parents can feel

gratification when their children watch this program. This program can help young people to

know that the life is not always easy; they need to hard labor to receive happy life. It is one

of many positive influences to young people. Therefore, mass media can shape the people

believes, opinion, behavior.

III. In conclusion

Many research showed that over 55 million newspapers are circulated each day, it is

estimated that radio reaches 77 percent of people over the age of 12 every day. Most

households also have two or more television sets, with a total viewing time of about seven

hours per day, indicate that mass media is indispensable with the people today. However,

according to the above shows beside of positive influences are negative influences, if the

people do not how to use mass media in truth ways, mass media will bring to people more

negative influences than positive influences.

Total word: 1079

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Reference:

Your Dictionary, 2010, Webster's New World College Dictionary, mass media definition,

Wiley Publishing < http://www.yourdictionary.com/mass-media >

Wikipedia last modified on 16 February 2011 at 09:46, 2010 Haiti earthquake, viewed 16

February 2011, .

Robin Wauters, Dec 23, 2009,The Rumors Are True: We Spend More And More

Time Online, viewed 16 February 2011, .

Wikipedia last modified on 12 February 2011 at 21:19, Invincible youth, viewed 16

February 2011, .

Kristine Brown & Susan Hood, 2002, The role of mass media, in Academic Encounters,

1st end, Cambridge University, New York; p101.

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